Information on Thailand ICT Q2 2013, Compiled by IMC Institute; September 2013

1. Thailand ICT Overview
Q2 2013
November 2013

2. Thailand Overview [2012]
Population: 67.09 million
GDP: $365.6 Billion
GDP per Capita $3,350.78
GDP per Capita PPP :
$8,458.94
Labor force 40.19 Million
[June 2013; National
Statistical Office]
Unemployment rate 0.6%
Source :http://www.tradingeconomics.com/thailand/gdp

3. Internet Usage

4. Internet Usage in Thailand
Internet Users : 23.86 million,
penetration 35.8% [TrueHits, July 2013]
Internet Broadband 4.55 million users
penetration 22.7% per household
[NBTC, July 2013]
Internet International Bandwidth 616,133 Mbps
Total Domestic Bandwidth 1,276,265 Mbps
[NECTEC, July 2013]

5. Households with the ICT devices
Source : National Statistical Office; 2012

6. Population using the Internet
by age group
Source : National Statistical Office; 2012

7. Population using ICT by region
Source : National Statistical Office; 2012

8. Social Networks Population
in Thailand 2013
18.5 Million
Source : ZocialRank.com
18 Million
2 Million
5.3 Million
Videos

9. Top 10 websites in Thailand
Google Thailand
Google
Facebook
YouTube
Dealfish.co.th
Blogspot.com
Pantip.com
Yahoo
Wikipedia
Windows Live
Source :Alexa, September 2013

10. Mobile Usage

11. Mobile Usage in Thailand
Mobile Subscribers : 89.98 Million
Mobile Penetration 131.84%
[NBTC, July 2013]
3G Mobile Subscribers : 10.5 Million
[Business+, Sep 2013]
Mobile Non-Voice/Voice Revenue
Ratio 35.77% [NBTC, July 2013]

12. Mobile Operators Marketshare:
Q2 2013
23.9%
1.98%
42.72%
0.27%
31.02%
Source :NTBC, July 2013

13. Devices Shipment Shipment in Thailand
Devices sold in 2012; Desktop-PC
1.26 million, Notebook 2.1 million,
Tablet 1.3 million [NSTDA]
In 2013; 1.5 million desktops, 2.5
million notebooks and 3.5 million
Tablets expected to be shipped [IDC]

14. Mobile Phone Shipment in Thailand
Smartphone sales in Thailand are
tipped to 7.5 million unit of the total
16 million in 2013. [GfK]
Smartphone sales in Thailand is 2.87
million units in the first four months of
2013: [GfK]
Smartphone penetration in Thailand is
now 31% [Ourmobileplanet, August 2013].

15. Thailand Smartphone Marketshare 2012
15

16. Thailand Mobile Handset Marketshare
Not include
shipment by
mobile operators
Source : Business+, Sep 2013
16

17. Smartphone Activities
(Users in Thailand)
Source: OurMobilePlanet, August 2013

18. ICT Market

19. Thailand ICT Market
Thai ICT market value is expected to reach $18.8
billion in 2012 communication industry captured
76% of the market share while hardware and
software took up 17.6% and 5.5% market share.
Digital content market in Thailand will reach $522
million by end of 2012
19

20. ICT Market Survey
Value in Million Baht
Source: NSTDA; April 2012

21. Communications Equipment 2011
Source: NSTDA; April 2012

22. Communication Services 2011
Source: NSTDA; April 2012

23. Software Market Survey
Value in Million Baht
Source: TDRI, SIPA; Nov 2013

24. Software Industry Manpower
Others
2011
2012
Source: TDRI, SIPA; Nov 2013

25. Embedd Software Manpower
2011
2012
Source: TDRI, SIPA; Nov 2013

26. E-Commerce

27. e-Commerce in Thailand
E-Commerce market in Thailand was estimated at 340,903
million baht in 2011. [NSO]
E-Commerce market in Thailand is expected to reach
almost Bt15 billion in 2013 [Paypal]
E-Commerce usage in Thailand in 2011-2012 is estimated
to be at 67% and M-Commerce is at 37%: One of the top
growing country in Asia [MasterCard]
51% of Thai people ever purchase goods via smartphones.
[OurMobilePlanet]

28. Value of E-Commerce (Million Bahts)
Source : E-Commerce Survey,National Statistical Office; 2011

29. Thailand Top 10 Shopping Websites
433,860 Visitors
382,537 Visitors
196,633 Visitors
176,113 Visitors
113,761 Visitors
90,618 Visitors
72,850 Visitors
45,575 Visitors
34,985 Visitors
34,671 Visitors
Source : http://shopping.truehits.net/; Sep 2013

30. Internet/Mobile Banking in Thailand
Internet Banking
- 7,000,598 accounts
- Amount of transactions 1,663 billion baht
Mobile Banking
- 969,977 accounts
- Amount of transactions 53 billion baht
Source : Bank of Thailand; Apr 2013

31. Mobile Payment in Thailand
Source: OurMobilePlanet, August 2013

32. Mobile Payment Readiness Index
Source :Mastercard
32

33. Comparing Thailand
With Others

34. 34

35. IT Industry Competitiveness 2011
Source: EIU2011
35

36. 36

37. ASEAN ICT MasterPlan 2015
Source: Ministry of Information Communication & Technology
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38. 38

39. www.facebook.com/imcinstitute

40. Thank you
thanachart@imcinstitute.com
www.facebook.com/imcinstitute
www.imcinstitute.com
40