5. Creative Strategy
• Solicit “elevator pitch” from producers
– Feature 4 different characters
• Select producer to move to Phase II
• Four “video stories” produced
– For Website use
• Edit to :30 second videos for TV use
6.
7.
8.
9. Results
• BCS Championship Game Spot
• Published on Dell and Social Media Sites
• Both Commercials
and Content
Videos
I’ll open with a few comments about video production through innovative methods
This will be the slide I use to explain what crowdsourcing is …
I’ll introduce you, and you will talk about the items outlined in the original flow memo, which I’ll resend you.
This could be a build slide if you like
I’ll tell a little about the creator that was selected
You can introduce the first spot, the student
Then introduce the second spot, followed by a discussion on how it was deployed as the BCS spot in nearly all of the bowl series games and the championship.
I’ll then tell them a few final comments about Poptent
If they ask about how things work, I can use this slide to share.
