The document provides tips and information about Google Adwords updates and improving Adwords campaign performance. It discusses recent Adwords updates including expanded text ads, responsive display ads, and device-level bid adjustments. It then provides 22 tips for improving campaign performance such as focusing on bid management, pausing poorly performing keywords, improving keyword research, and using negative keywords. The document aims to help marketers optimize their Adwords campaigns.

1. Google Adwords
updates
And 22 Tips to improve you
campaign performance

2. Shereen Badr
Digital Marketing Manager
Imfnd
Have more than 10 years experience in Digital
marketing field, these experiences in Inbound
Marketing (SEO, Social Media Strategist,
Monitoring and creative marketing),
Working as SEO & PPC trainer and consultant for
many companies in Egypt & MENA.
Train over than 10000 + people in SEM & Digital
Marketing Fundamentals.
Digital Marketing Manager & Trainer - IMFND
Former Search Engine Marketing Manager for
Bezaat.
SEM Manager – Intermark
SEM Consultant for +15 Cross the MENA.
Hello it’s me
@shereen_badr

3. TABLE OF CONTENTS
•Google Search 2016
•Why Google ?
•Recent Adwords 5 Updates
•Tips and Ticks to Improve your
Campaign

4. Google Search 2016
Searches per second: 63,000
Searches per minute: 3.8 million
Searches per hour: 228 million
Searches per day: 5.5 billion
Searches per month: 167 billion
Searches per year: 2 trillion
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5. Adwords is Google's online advertising
platform
• it's built to put you in
front of a potential
customer at the right
time with the right
message when they're in
the right mindset.
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6. Why Google ?
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7. New Updates

8. July 26, 2016
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9. Google’s NEW Expanded Text Ads
30-character limit (+5!)
NEW! 30-character headline
80-character description section (+10!)
NEW! 15- character URL paths
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10. Which Ad Would You Click On?
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11. New Responsive Display Ads
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12. Responsive Display Ad Specs
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13. Increased Control Over Messaging and Imagery
new! +90 characters
90 characters (+20!)
new! +25 characters (used instead of final URL)
25 characters
new! you can provide your
own image!
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14. Google Brings Back Device-Level Bid
Adjustments for Tablet & Desktop Devices
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15. • Local advertisers will have more reach with
their Google My Business locations on
Google Maps
&
Local Searches are on the Rise
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16. Ads Show Local Business on Google Maps
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17. Coming Soon: Promoted Pins
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18. How does Google Maps choose which ads to
show?
• it is using a "variety" of signals, including:
• Query context.
• Location.
• Search/browsing history.
• Interests.
• Behaviors.
• Time of day.
• Demographics.
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19. • Ages & genders can be added as exclusions or as bid adjustments
Demographic Targeting for Search
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20. Tips and Tricks
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21. Focused on bid management
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22. The top position isn't the most profitable
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23. Pause Poorly Performing Keywords
• If a keyword is driving clicks but no conversions, consider pausing
and then making one or more of the following adjustments
• Landing Page Effectiveness
• Ad Text Efficacy
• Different Date Ranges
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24. The quality of your keyword research
can actually make or break your campaigns
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25. If you’re not bidding on the right terms, your
ads won’t reach the right audience.
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26. High-volume, low-competition keywords are
the sweet spot you should be looking for
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27. Use Negative Keywords as Protective
Mechanism
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28. Well-written text ads get more clicks
and help qualify your leads
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29. People respond to emotional ads
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30. Add an exclamation point!This is one of
the easiest ways to increase your CTR
People also respond to symbols and numbers
in ads
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31. Include Most Important Messaging In Your Headlines
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32. Headline #1 Is More Important Than Headline #2
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33. Write Ads That Speak to Users on ALL Devices
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34. Google rewards relevance with
• high Quality Scores
• better rankings
• lower costs
• which all contribute to
a high ROI
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35. Improve relevance
• Avoid ad group bloat. Split your largest ad group into two
smaller, more targeted groups.
• Create a new, more targeted landing page
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36. Change Keyword Match Types
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37. Add Long-Tail Keywords
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38. Update Your Extensions
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39. Running
A/B Tests?
Good For
You!
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40. Clean Up Your
Landing Pages
•Send Searchers to the
*Right* Pages
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41. Create a Remarketing Campaign
• On average, 81% of people abandon shopping carts before making a
purchase
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42. Understanding and Improving Your
Impression Share
• Search impression share
• Display impression share
• Search lost impression share (budget)
• Display lost impression share (budget)
• Search lost impression share (rank)
• Display lost impression share (rank)
• Search exact match impression share
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43. Create a Branded Campaign
• They Boost Your Quality Scores
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44. Q&A

45. Resources
• http://searchengineland.com/
• wordstream.com
• https://searchenginewatch.com/
• https://www.searchenginejournal.com
• https://blog.kissmetrics.com/
• http://www.hubspot.com/

46. Thank You
@shereen_badrhttps://eg.linkedin.com/in/shereenbadreldeen