This document outlines the courses, dates, times, and durations for a Digital Marketing Diploma program offered between February and May. The program consists of 7 topics: Social Media Marketing, Facebook & Instagram Advertising, Twitter & LinkedIn, SEO Fundamentals, Google AdWords, Google Analytics, and Digital Brand Strategy. Each topic is broken into multiple classes that meet on Sundays, Tuesdays, Thursdays and some Fridays from 6:30pm-10:00pm. The diploma costs 7000 EGP and can be paid in advance or in two installments. Contact details are provided at the end.

1. Digital
Marketing
Diploma

2. Course Days Date Time Duration Month
Social Media
Marketing
Sunday
Tuesday
Thursday
19/2
21/2
23/2
26/2
28/2
2/3
5/3
6:30pm-10:00pm 7 days
February &
March
Facebook &
Instagram
Advertising
Sunday
Tuesday
Thursday
Friday
7/3
9/3
12/3
14/3
16/3
17/3 “Full Day”
6:30pm-10:00pm
2:30pm-8:30pm
6 Days March
Search Engine
Optimization
Fundamentals
Sunday
Tuesday
Thursday
19/3
21/3
23/3
26/3
28/3
6:30pm-10:00pm 5 Days March

3. Course Days Date Time Duration Month
Google
AdWords
Sunday
Tuesday
Thursday
9/4
11/4
13/4
16/4
18/4
20/4
23/4
6:30pm-10:00pm 7 Days April
Twitter &
LinkedIn
Tuesday
Thursday
Sunday
25/4
27/4
30/4
2/5
6:30pm-8:30pm 4 Days April & May

4. Course Days Date Time Duration Month
Google
Analytics
Sunday
Tuesday
Thursday
7/5
9/5
11/5
6:30pm-10:00pm 3 Days May
Digital Brand
Strategy
Sunday
Tuesday
Thursday
16/5
18/5
21/5
23/5
6:30pm-10:00pm 4 Days May

5. Overview:
This course will give you a completely new perspective of how to leverage
social media for businesses across various domains. In case you are looking
at using Social Media for Customer Acquisition, Brand Building or
Reputation Management, Generate leads and increase sales,
this course will set the foundation to create your strategy and start the
implementation.
Social Media is a continuously evolving realm with amazing potential for
business communications. Nowadays, various small as well as large
organizations are leveraging social media platforms such as Facebook,
Twitter and LinkedIn, YouTube and Pinterest to initiate next level of
growth.
This track covered the advanced level of SM Management & Monitoring
with tips and tricks with the most recent case study.
Social Media Track

6. I. Introduction to Social Media
 Social Media Defined, Social Media Types.
 Social Media Trends
 Social Media For Brands
II. Principals & Concepts:
 Content Marketing:
o Defining Content Streams
o Case Studies on developing engaging content
 Community Management:
o Brand Management.
o Social Media management tools
Outlines
Social Media Track

7.  Social Media Monitoring:
o Social Media monitoring tools
 Gathering Insights, Social Media Monitoring & Reporting
o Brand Reputation Management.
o Satisfying Customers' needs.
o Competition Management.
 Real-time Marketing.
• Crisis Management for Social Media
• Crisis Assessment
• Responding to a Crisis
• Case Studies
Social Media Track

8. III. Social Media Plans & Strategy
Building Digital Strategies
P.O.E.M
o Analyze Your current social media situation
o Set Your Social Media Objectives.
 How to define your objective?
 Types of objectives.
o Build Social Media Strategy.
 How to achieve your objectives.
 How to choose a right platform.
 How to choose the right content.
o Know different Social Media Tactics.
o Start your Social Media Actions.
o Social Media Strategy & Planning Control:
 How to read insights + Tools.
 How to modify your strategy.
Social Media Track

9. Outcome from the Training:
1. Understand the importance of Social Media for your business
2. Social Media implementation examples and case studies across various domains.
3. Get started with Social Media Implementation.
4. Get the Overview understanding of all Critical Social Media Channels
5. Getting the do-how from expert field trainer.
6. Having coaching session with an open discussion with the trainer.
7. How to handle your social media crisis.
8. Effective way of real time marketing.
9. Role of social Media monitoring
10. Certificate of Completion from Integrated Marketing Foundation.
Social Media Track

10. Overview:
You will learn how the Facebook and Instagram advertising industry works
From A-Z, all the key players and how to connect your content (website, app,
video, game, etc.) with quality advertisers.
We'll dive into your business model and figure out what are the right moves for
you.
Will discuss advertising over all Facebook and Instagram and the main
objectives campaigns
with project and practical implementation.
Will work on Facebook and Instagram power editor and Tips & Tricks.
with real campaign on Facebook and Instagram with coaching.
Facebook and Instagram Advertising

11. Social Media Advertising Landscape:
 Social Media Advertising Definition, Online Advertising Types.
 Social Media Advertising History.
 Social Media Advertising Trends
II. Concepts & Implementations:
 Campaign Objectives
 Campaign Optimization
 Campaign Measurement
 Media Planning
 Ad Cycles
 Content Marketing through Facebook
 Fan page management for Brands
Facebook Advertising

12.  Facebook Advertising:
 Setup & Creation:
 Creative:
Banners
 Landing Page design
 Targeting:
 Geographic Targeting
 Demographic Targeting
 Behavioral Targeting
 Interests Targeting
 Budget / Bidding
 Introduction to power editor
 Managing campaigns with power editor
 Manage pages with power editor
 Advanced power editor
 what is “custom audiences”
 Creating conversion pixel
 What is Facebook business manager
 Tips & Tricks
Facebook Advertising

13. Outcome:
 Online Advertising landscape.
 Facebook advertising methods.
 Optimizing the Performance of Your Ads.
Choosing the right advertising partner for YOUR
business.
 Making a real campaign in the training with coaching
from the trainer.
 Certificate of completion from Integrated Marketing
Foundation.
Facebook Advertising

14. Instagram Advertising Landscape:
 Learn the basics of Instagram functionality.
 Learn who is using Instagram, what they're sharing, and why.
 App Installation
II. Concepts & Implementations:
 Campaign Objectives
 Campaign Optimization
 Campaign Measurement
 Ad Cycles
 Content Marketing through Instagram
 Instagram Account management for Brands
Instagram Advertising

15. The 5 main pillars of Instagram Ad Setup:
1) Ads Specs.
2) Ads Creative Requirements
3) General Best Practice
4) Video best practice
5) The Fine Print.
 Instagram Setup & Creation:
 Creative:
Photos Designs
 Landing Page design
 Targeting:
 Geographic Targeting
 Demographic Targeting
 Behavioral Targeting
 Interests Targeting
 Ads Placement
 Budget / Bidding
 Advertising Setup:
Instagram Advertising

16.  How to use Power Editor:
 Introduction to power editor
 Managing campaigns with power editor
 what is “custom audiences”
 Creating conversion pixel
 Instagram Advertising Case Studies
 Tips & Tricks
 Making real campaign on Instagram
 Coaching During and After Training from imfnd team
Instagram Advertising

17. Overview:
SEO stands for Search Engine Optimization Track which is the process to index
& rank your website/blog in search engines such as Google, Yahoo & Bing, You can
drive organic traffic from search engines if you use correct SEO techniques.
This complete SEO course covers all the basic & white-hat theories and logic's such
as Domain Name, Web Hosting, Keyword Research, Targeted Visitors, On-Page
SEO, Off-Page SEO, Link Building, Google Webmaster Tools, Bing Webmaster
Tools, Analytic Tools and important SEO Tools.
Search Engine Optimization fundamentals

18.  Overview of Search Engine Optimization.
 What is search engine optimization (SEO)?
 Reading a search engine results page.
 How SEO affects your business.
 How Search Engines Work?
 Technical SEO
 How to choose a domain name
 Understand Top-Level Domains
 Understand Website architecture
 Web design Tips
 HTML Code and Search Engine
Outlines
Search Engine Optimization fundamentals

19.  Google Ranking Factors
 SEO Success Factors 2016
 Content Ranking Factors
 Html code ranking factors
 Site Architecture Ranking Factors
 Link Earning Ranking Factors
 Trust and Personalization
 Social Media
 What’s change in 2016
 Google Updates
Search Engine Optimization fundamentals

20.  Keywords: The Foundation of SEO.
 Why you need a keyword research plan.
 How to research keywords.
 Tools to help you analyze keywords.
 Understanding keyword attributes.
 Understanding keyword distribution.
 Ongoing keyword evaluation.
Content Optimization: How Search Engines and People View Web Pages.
 Understanding content optimization.
 Optimizing for site structure.
 Recognizing different types of content.
 Optimizing textual page elements.
 Optimizing non-text components of a web page.
 Analyzing content quality.
 Planning a successful content strategy and avoiding common mistakes.
 Defining your audience, topics, angle, and style.
 Getting ideas for content.
 Working with an editorial calendar.
Search Engine Optimization fundamentals

21. Link-Earning Strategies.
 Understanding the importance of links.
 Building internal links.
 Earning external links.
 Finding link-Earning opportunities.
 Executing a link-Earning strategy.
Measuring SEO Effectiveness.
 Measuring SEO performance.
 Analyzing keywords.
 Analyzing links.
 Analyzing the impact of social media.
 SEO Tools
Search Engine Optimization Fundamentals

22. Overview:
You will learn how to use advanced tips and tools to optimize your campaign
and know all the key players and how to connect your content (website, app,
video, game, etc.) with quality advertisers. We'll discuss the difference
between selling directly and working through third parties like ad networks
and ad exchanges., we'll dive into your business model and figure out what
are the right moves for you
Will discuss advertising over Google networks
With real campaign on Facebook and on google platform with coaching
Google AdWords

23. o Google AdWords:
 Introduction to AdWords.
 Benefits & Features of AdWords.
 Ad groups (multiplying ad groups).
 Tracking ad performance (what is conversion, set up conversion codes, how to
track Adwords conversion codes).
 AdWords to analytics.
 Re-Marketing campaigns (what is re marketing, start with re marketing list,
display remarketing formats, start your first re marketing campaign).
 Improving account management.
 Using AdWords editor.
 Measuring AdWords with analytics.
 The multi channel funnel report.
Google AdWords

24. Ad & Site Quality
 Quality Score
 How It's Determined
 Landing Page & Site Quality
o Google Search Campaign
 Campaign Creation
 Campaign management
 Keyword Targeting
 Language & Location Targeting
 Performance Monitoring & Conversion
Tracking
 Optimization Performance
Google AdWords

25. Google Display Network
 Campaign Creation
 Ad Formats
 YouTube Advertising
 YouTube Advertising Landscape
 Types of YouTube Advertising
Setting your campaign
 Creation
 Optimization
 Reporting
Google AdWords

26. I. Twitter Marketing Landscape:
 How to use Twitter in your arsenal of marketing tools
 How to create an organic following and increase followers
 Using Twitter to watch what your competitors are doing
 Tips on finding the right people to engage with and where they are
 Tips on using Twitter search for specific content and lead generation
II. Twitter Advertising Creation & Optimizing
 Types of twitter advertising options
 Setting Up Your Twitter Advertising Campaign
 Campaign Optimization
 Gain new followers by promoting your account.
Amplify your message by promoting your tweets.
 Campaign Reporting
Twitter Advertising

27. III. Twitter Analytics and Measuring ROI
 Monitoring vs. Measuring and how Twitter fits into your overall goals strategy
 How to measure Twitter influence and why it's important in your outreach
strategy.
IV. Twitter Tools
 The best tools to align with your overall goals
 How to set up searches inside of these tools to monitor your brand and your
competition.
Twitter Advertising

28. I. LinkedIn For Business Foundation:
 Introduction
 Terminologies
 Types of Advertising
 Setting Your Business Account
II. Sponsored Updated Ads:
 Features of Sponsor updates
 Creating sponsor updates campaign
 Measurement and improvement
LinkedIn Advertising

29. III. Text Ads:
 Text Ads Features.
 Targeting text ads
 Setting Strategy
 Utilizing metrics
IV. Enterprise Advertising:
 - InMail campaign setup
 - Display Ads
 - Sponsored Groups
 - Lead Accelerator
 Tips & Tricks
 Case Studies
LinkedIn Advertising

30. Overview:
Getting Started with Google Analytics and be able to get
actionable insights from it.
You will learn how to start tracking conversion rates and what
data you need to analyze in order to improve them.
Knowing how to use Google Analytics correctly will help you
measure site traffic, SEO, engagement, ad revenue, and even
activity on social media.
Google Analytics

31. Google Analytics
Outlines
•Creating a Google Analytics account
•Installing tracking tags
•Reading the dashboard, graphs, and data tables
•Setting up report filters
•Looking at audience demographics and interests
•Tracking engagement with behavior reports
•Exploring traffic with acquisition reports
•Viewing shared content and referrals with social reports
•Reviewing SEO feedback
•Tracking events
•Configuring conversion goals
•Adding custom campaign tracking
•Mobile App analytics
•Reporting

32. Explore How to build your overall digital strategy in the Dotcom Era and dive deep into
building your specific online Digital Brand Identity and Equity
Planning and developing a digital strategy Foundation:
 Frameworks for planning a digital marketing strategy
 Resources at your disposal to help you plan
 How To set your Digital Objectives for Your Brand
 STP modelling: Segmentation, Targeting, Positioning
 OVP: Creating your Online Value Proposition
 Situation, market, competitor positioning analysis
 Setting objectives, KPI’s and feedback to refine the marketing mix
 Different approaches to testing. Big data and how to cope with it
Outlines
Digital Brand Strategy

33. The consumer and consumer behavior
 Understanding your audience, segmentation and targeting
 Understand the customer journey and customer experience on and offline
 How digital has changed consumer behavior, consumer insight, targeting and
tracking
 The impact of digital (in mobile) on buying behavior and purchasing habit
 We will be analyzing our Online Objectives/STP/OVP
Setting your Strategy:
 How to build your Strategy Direction and Formulate your marketing strategy
 How To build Brand Identity
 Brand Structure
 Brand Building Process
 Brand Emotional Connection
 New Market Strategies types
 Growth Market Strategies types
 Mature Marketing Strategies types
 Decline Marketing Strategy Types
Digital Brand Strategy

34.  SOSTAC Planning model
 Marketing Communication strategy
 Social Media Marketing tactics
 Content Marketing tactics
 Mobile Marketing tactics
 Digitizing your Offline Activities tactics
 Ad pricing and budgeting for clients
 How to monitor performance and create reports
Set your Digital Marketing Plan
Digital Brand Strategy

35. Digital Marketing plan Control:
 Market Automation tactics
 New Media Tactics
 Measurements and KPIs
 A/B testing
 Optimizing your digital activities
 Differentiation of your digital types of activity and techniques
Case Studies
Project
Digital Brand Strategy

36. Diploma Price
Digital Marketing Diploma
“7 Topic”
3 Months
February - May
Social Media Marketing
Facebook & Instagram Advertising
Twitter & LinkedIn
SEO Fundamentals
Google AdWords
Google Analytics
Digital Brand Strategy
(7000 EGP)
- In advance 6300 EGP
- As installment 3500 in
advance + 3500 after
one & half month.

37. Visit us
28 Al Sheikh Mohammed Al Nadi,
from Mostafa El- Nahaas,
Nasr City, Cairo, Egypt.
Call us
Phone: 022671310
Mobile: 01227076587
Mobile: 01010032518
Mobile: 01018880051
E-mail
hello@imfnd.com
/ imfnd

38. Thank You