11. Product Owner In-house Customer Problem: Known Solution: Unknown
12. “A few months after this first launch, the project's customer representative — a key role in the Extreme Programming methodology — quit due to burnout and stress, and couldn't be replaced.”
19. Customer Development Started with a Question: If startups fail due to lack of customers, not product development failure then why do we have evolved processes for product development and nothing for customer development
66. Pivot At each iteration through the loop… Based on what you’ve built, what data do you have, what did you learn? Where should we go next? Staying grounded in what you learn Most successful startups pivot
67. PayPal – CyberCash for PDA’s…Online Payments for eBay Microsoft - BASIC Interpreter…Global OS Domination Flickr – Online Games…Photo sharing
68. LeanStartUp Practice is Evolving IDEAS Learn Build Learn Faster Build Faster Customer Development 5 Whys – Root Cause Customer Advisory Board Falsifiable Hypotheses Product Owner Accountability Customer Personas Cross Functional Teams Unit Tests Usability Tests Continuous Integration Incremental Deployment Open Source Tools Cloud Computing Cluster Immune System Just-In-Time Scaling Refactoring MVP CODE DATA Measure Measure Faster Funnel Analysis Cohort Analysis Net Promoter Score Search Engine Marketing Split Tests Web Analytics Heat Maps Voice of Customer
69. Follow These People Customer Development Steve Blank, Haas School, Stanford http://steveblank.com/ Lean Startups Eric Ries http://startuplessonslearned.com/ AARRR! Dave McClure http://500hats.com/ @sgblank @ericries @davemcclure