SlideShare a Scribd company logo

Innovation Summit Presentation 2007 Miami

•
•
Idris Mootee
Idris Mootee
BusinessEducation
1 of 68
Strategies for Discovering the Next Big Opportunity Idris Mootee SVP Strategy and Innovation Blast Radius
Social Innovation Business Service Experience Model Innovation Innovation Innovation Product Innovation Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved
Source: BusinessWeek Online, Special Report: “Get Creative!” August 1, 2005
What is innovation?
Three innovation myths Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved
1/ Successful innovations are mostly accidents Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved
How far it went outside the original intention? Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved
2/ Market research is effective for validation Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved
900,000 2003
Estimated Total Market Size 900,000 2000 Actual Sales US Only 100,000,000
3/ Radical innovations can be achieved by good strategic planning Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved
A fluid notion of organizational boundaries Held to a specific planning timeline Wrong tools Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved
4/ Innovation is about being first in the market Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved
What is the number one enemy of innovation? Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved
Size Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved
Yes innovation is about ideas.. but not ideas alone…. Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved
Where do we look for big ideas? Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved
+ + Value Chain Customer Industry Reconfigurations Unmet Foresight Needs Discontinuities Horizontal Industry Evolution Market Shift Vertical Transformation Disruptive Innovation Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved
Disruptive Innovation Discontinuities Market Shift Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved
Maturity Discontinuities Discontinuity Takeoff Performance Ferment Time Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved
Market Shifts Your Product Markets Customer Needs Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved
al f e o logic c Pa hno s ns atio Tec gres nov g in Pro nin stai Su Disruptions t customers Performance tha y can handle or complexity the can utilize Performance Disruptive technologies Time Source: Clayton M. Christensen 2001
Toolbox Extreme Users Interview Customer Immersion Days Unmet Shadowing (Shopping Trips etc.) Needs Self Documentary (User camera study) Behavioral Mapping Discontinuities Twitter Journal Customer Pathways Market Shift Customer Journey Mapping Storytelling Disruptive Innovation Un-focus group Human Factors Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved
Watching for shifts Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved
1/ Look anywhere but the leading incumbent Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved
2/ Don’t over focus on competitive threat and miss the big opportunity Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved
3/ Look down and sideways — not up Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved
4/ Watch out for start-up democratizers Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved
5/ Don’t underestimate the power of socially-minded innovations Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved
Use human factors to dig up deeper human inspirations that can drive new ideas Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved
Synthesize ideas around not only new technology or products but people behaviors Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved
Use prototyping as a problem solving tool and a language for innovation Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved
Explore under the radar options and develop multiple scenarios for futures Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved
Reminder: We now live in a Google- Youtube-iPod-iPhone-MySpace- eBay-Flickers-Twitter-Walmart world. Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved
Thank you. Gracias. Merci. Grazie. www.mootee.typepad.com

Recommended

A Journey of Learning, Leading & Serving
A Journey of Learning, Leading & ServingA Journey of Learning, Leading & Serving
A Journey of Learning, Leading & Serving
Hora Tjitra
 
Keith Finglas - Ideagen event in WIT
Keith Finglas - Ideagen event in WITKeith Finglas - Ideagen event in WIT
Keith Finglas - Ideagen event in WIT
threesixty
 
Oslo Mo Mo 220609
Oslo Mo Mo 220609Oslo Mo Mo 220609
Oslo Mo Mo 220609
guest93271e
 
Innovation & Austerity
Innovation & AusterityInnovation & Austerity
Innovation & Austerity
Social Innovation Generation
 
20110329 Startsummit Sustainovation
20110329 Startsummit Sustainovation20110329 Startsummit Sustainovation
20110329 Startsummit Sustainovation
Vujàdé
 
Nigel peter-the global packaging project
Nigel peter-the global packaging projectNigel peter-the global packaging project
Nigel peter-the global packaging project
ECR Community
 
Innova Institute
Innova InstituteInnova Institute
Innova Institute
MICProductivity
 
Beyond Funnel Mentality
Beyond Funnel MentalityBeyond Funnel Mentality
Beyond Funnel Mentality
ニテヌ ラタナパラキ Nitin R.
 

Recommended

A Journey of Learning, Leading & Serving
A Journey of Learning, Leading & ServingA Journey of Learning, Leading & Serving
A Journey of Learning, Leading & Serving
Hora Tjitra
 
Keith Finglas - Ideagen event in WIT
Keith Finglas - Ideagen event in WITKeith Finglas - Ideagen event in WIT
Keith Finglas - Ideagen event in WIT
threesixty
 
Oslo Mo Mo 220609
Oslo Mo Mo 220609Oslo Mo Mo 220609
Oslo Mo Mo 220609
guest93271e
 
Innovation & Austerity
Innovation & AusterityInnovation & Austerity
Innovation & Austerity
Social Innovation Generation
 
20110329 Startsummit Sustainovation
20110329 Startsummit Sustainovation20110329 Startsummit Sustainovation
20110329 Startsummit Sustainovation
Vujàdé
 
Nigel peter-the global packaging project
Nigel peter-the global packaging projectNigel peter-the global packaging project
Nigel peter-the global packaging project
ECR Community
 
Innova Institute
Innova InstituteInnova Institute
Innova Institute
MICProductivity
 
Beyond Funnel Mentality
Beyond Funnel MentalityBeyond Funnel Mentality
Beyond Funnel Mentality
ニテヌ ラタナパラキ Nitin R.
 
CEO Innovation Playbook Public Short - Idris Mootee Part One
CEO Innovation Playbook Public Short - Idris Mootee Part OneCEO Innovation Playbook Public Short - Idris Mootee Part One
CEO Innovation Playbook Public Short - Idris Mootee Part One
Idris Mootee
 
Playbook for Strategic Foresight and Innovation
Playbook for Strategic Foresight and InnovationPlaybook for Strategic Foresight and Innovation
Playbook for Strategic Foresight and Innovation
Tamara Carleton, Ph.D.
 
Harvard GSD Design Thinking Seminar- Idris Mootee (part 1of10)
Harvard GSD Design Thinking Seminar- Idris Mootee (part 1of10)Harvard GSD Design Thinking Seminar- Idris Mootee (part 1of10)
Harvard GSD Design Thinking Seminar- Idris Mootee (part 1of10)
Idris Mootee
 
GE User Experience Playbook
GE User Experience PlaybookGE User Experience Playbook
GE User Experience Playbook
Melinda Belcher
 
BuzzFeed Pitch Deck
BuzzFeed Pitch DeckBuzzFeed Pitch Deck
BuzzFeed Pitch Deck
Tech in Asia ID
 
Contently Pitch Deck
Contently Pitch DeckContently Pitch Deck
Contently Pitch Deck
Ryan Gum
 
Pendo Series B Investor Deck External
Pendo Series B Investor Deck ExternalPendo Series B Investor Deck External
Pendo Series B Investor Deck External
Todd Olson
 
Tinder Pitch Deck
Tinder Pitch DeckTinder Pitch Deck
Tinder Pitch Deck
Ryan Gum
 
Airbnb Pitch Deck From 2008
Airbnb Pitch Deck From 2008Airbnb Pitch Deck From 2008
Airbnb Pitch Deck From 2008
Ryan Gum
 
Intercom's first pitch deck!
Intercom's first pitch deck!Intercom's first pitch deck!
Intercom's first pitch deck!
Eoghan McCabe
 
Front series A deck
Front series A deckFront series A deck
Front series A deck
Mathilde Collin
 
Mattermark 2nd (Final) Series A Deck
Mattermark 2nd (Final) Series A DeckMattermark 2nd (Final) Series A Deck
Mattermark 2nd (Final) Series A Deck
Danielle Morrill
 
The investor presentation we used to raise 2 million dollars
The investor presentation we used to raise 2 million dollarsThe investor presentation we used to raise 2 million dollars
The investor presentation we used to raise 2 million dollars
Mikael Cho
 
Foursquare's 1st Pitch Deck
Foursquare's 1st Pitch DeckFoursquare's 1st Pitch Deck
Foursquare's 1st Pitch Deck
Rami Al-Karmi
 
Linkedin Series B Pitch Deck
Linkedin Series B Pitch DeckLinkedin Series B Pitch Deck
Linkedin Series B Pitch Deck
Joseph Hsieh
 
Mixpanel - Our pitch deck that we used to raise $65M
Mixpanel - Our pitch deck that we used to raise $65MMixpanel - Our pitch deck that we used to raise $65M
Mixpanel - Our pitch deck that we used to raise $65M
Suhail Doshi
 
The slide deck we used to raise half a million dollars
The slide deck we used to raise half a million dollarsThe slide deck we used to raise half a million dollars
The slide deck we used to raise half a million dollars
Buffer
 
SEOmoz Pitch Deck July 2011
SEOmoz Pitch Deck July 2011SEOmoz Pitch Deck July 2011
SEOmoz Pitch Deck July 2011
Rand Fishkin
 
CFordham Marymount Career Workshop
CFordham Marymount Career WorkshopCFordham Marymount Career Workshop
CFordham Marymount Career Workshop
Teresita Abay - Krueger
 
What winning product teams are doing right in today's economy
What winning product teams are doing right in today's economyWhat winning product teams are doing right in today's economy
What winning product teams are doing right in today's economy
alisoncs
 
STARGAME the handbook
STARGAME the handbookSTARGAME the handbook
STARGAME the handbook
preben Hjornet
 
Industrialization Of Innovation
Industrialization Of InnovationIndustrialization Of Innovation
Industrialization Of Innovation
Avalon Consulting
 

More Related Content

Viewers also liked

Viewers also liked (18)

CEO Innovation Playbook Public Short - Idris Mootee Part One
CEO Innovation Playbook Public Short - Idris Mootee Part OneCEO Innovation Playbook Public Short - Idris Mootee Part One
CEO Innovation Playbook Public Short - Idris Mootee Part One
 
Playbook for Strategic Foresight and Innovation
Playbook for Strategic Foresight and InnovationPlaybook for Strategic Foresight and Innovation
Playbook for Strategic Foresight and Innovation
 
Harvard GSD Design Thinking Seminar- Idris Mootee (part 1of10)
Harvard GSD Design Thinking Seminar- Idris Mootee (part 1of10)Harvard GSD Design Thinking Seminar- Idris Mootee (part 1of10)
Harvard GSD Design Thinking Seminar- Idris Mootee (part 1of10)
 
GE User Experience Playbook
GE User Experience PlaybookGE User Experience Playbook
GE User Experience Playbook
 
BuzzFeed Pitch Deck
BuzzFeed Pitch DeckBuzzFeed Pitch Deck
BuzzFeed Pitch Deck
 
Contently Pitch Deck
Contently Pitch DeckContently Pitch Deck
Contently Pitch Deck
 
Pendo Series B Investor Deck External
Pendo Series B Investor Deck ExternalPendo Series B Investor Deck External
Pendo Series B Investor Deck External
 
Tinder Pitch Deck
Tinder Pitch DeckTinder Pitch Deck
Tinder Pitch Deck
 
Airbnb Pitch Deck From 2008
Airbnb Pitch Deck From 2008Airbnb Pitch Deck From 2008
Airbnb Pitch Deck From 2008
 
Intercom's first pitch deck!
Intercom's first pitch deck!Intercom's first pitch deck!
Intercom's first pitch deck!
 
Front series A deck
Front series A deckFront series A deck
Front series A deck
 
Mattermark 2nd (Final) Series A Deck
Mattermark 2nd (Final) Series A DeckMattermark 2nd (Final) Series A Deck
Mattermark 2nd (Final) Series A Deck
 
The investor presentation we used to raise 2 million dollars
The investor presentation we used to raise 2 million dollarsThe investor presentation we used to raise 2 million dollars
The investor presentation we used to raise 2 million dollars
 
Foursquare's 1st Pitch Deck
Foursquare's 1st Pitch DeckFoursquare's 1st Pitch Deck
Foursquare's 1st Pitch Deck
 
Linkedin Series B Pitch Deck
Linkedin Series B Pitch DeckLinkedin Series B Pitch Deck
Linkedin Series B Pitch Deck
 
Mixpanel - Our pitch deck that we used to raise $65M
Mixpanel - Our pitch deck that we used to raise $65MMixpanel - Our pitch deck that we used to raise $65M
Mixpanel - Our pitch deck that we used to raise $65M
 
The slide deck we used to raise half a million dollars
The slide deck we used to raise half a million dollarsThe slide deck we used to raise half a million dollars
The slide deck we used to raise half a million dollars
 
SEOmoz Pitch Deck July 2011
SEOmoz Pitch Deck July 2011SEOmoz Pitch Deck July 2011
SEOmoz Pitch Deck July 2011
 

Similar to Innovation Summit Presentation 2007 Miami

What winning product teams are doing right in today's economy
What winning product teams are doing right in today's economyWhat winning product teams are doing right in today's economy
What winning product teams are doing right in today's economy
alisoncs
 
Customer Experience Design Talk Idris Mootee
Customer Experience Design Talk Idris MooteeCustomer Experience Design Talk Idris Mootee
Customer Experience Design Talk Idris Mootee
Idris Mootee
 
Open Innovation in Emerging Markets
Open Innovation in Emerging MarketsOpen Innovation in Emerging Markets
Open Innovation in Emerging Markets
rashatantawy
 
Stephen Ulanoski - GE
Stephen Ulanoski - GEStephen Ulanoski - GE
Stephen Ulanoski - GE
Ben Allen
 

Similar to Innovation Summit Presentation 2007 Miami (20)

CFordham Marymount Career Workshop
CFordham Marymount Career WorkshopCFordham Marymount Career Workshop
CFordham Marymount Career Workshop
 
What winning product teams are doing right in today's economy
What winning product teams are doing right in today's economyWhat winning product teams are doing right in today's economy
What winning product teams are doing right in today's economy
 
STARGAME the handbook
STARGAME the handbookSTARGAME the handbook
STARGAME the handbook
 
Industrialization Of Innovation
Industrialization Of InnovationIndustrialization Of Innovation
Industrialization Of Innovation
 
Business Process Management 1 Developing The Skillset
Business Process Management 1 Developing The SkillsetBusiness Process Management 1 Developing The Skillset
Business Process Management 1 Developing The Skillset
 
The first-mile incubator of AREA Science Park
The first-mile incubator of AREA Science ParkThe first-mile incubator of AREA Science Park
The first-mile incubator of AREA Science Park
 
Customer Experience Design Talk Idris Mootee
Customer Experience Design Talk Idris MooteeCustomer Experience Design Talk Idris Mootee
Customer Experience Design Talk Idris Mootee
 
Social Media 2.5 Conference | Research & Development: Innovationsnetzwerke al...
Social Media 2.5 Conference | Research & Development: Innovationsnetzwerke al...Social Media 2.5 Conference | Research & Development: Innovationsnetzwerke al...
Social Media 2.5 Conference | Research & Development: Innovationsnetzwerke al...
 
Open Innovation in Emerging Markets
Open Innovation in Emerging MarketsOpen Innovation in Emerging Markets
Open Innovation in Emerging Markets
 
Tomorrow Group Presentation
Tomorrow Group PresentationTomorrow Group Presentation
Tomorrow Group Presentation
 
True North Innovation Market and Customer Research
True North Innovation Market and Customer ResearchTrue North Innovation Market and Customer Research
True North Innovation Market and Customer Research
 
Stephen Ulanoski - GE
Stephen Ulanoski - GEStephen Ulanoski - GE
Stephen Ulanoski - GE
 
Technology and Innovation Management
Technology and Innovation ManagementTechnology and Innovation Management
Technology and Innovation Management
 
Strategic UX - Good Design = Good Business
Strategic UX - Good Design = Good BusinessStrategic UX - Good Design = Good Business
Strategic UX - Good Design = Good Business
 
E&C Industry Review By Scott Boutwell Jan09
E&C Industry Review By Scott Boutwell Jan09E&C Industry Review By Scott Boutwell Jan09
E&C Industry Review By Scott Boutwell Jan09
 
"Life Inside the Tornado": Clients, Customers and eCom
"Life Inside the Tornado": Clients, Customers and eCom"Life Inside the Tornado": Clients, Customers and eCom
"Life Inside the Tornado": Clients, Customers and eCom
 
IPPM - The Integrated Process and Project Management Organization
IPPM - The Integrated Process and Project Management OrganizationIPPM - The Integrated Process and Project Management Organization
IPPM - The Integrated Process and Project Management Organization
 
Mot snap shots of a long journey
Mot snap shots of a long journeyMot snap shots of a long journey
Mot snap shots of a long journey
 
Architecture Driven IT Modernization & Migration roadmap
Architecture Driven IT Modernization & Migration roadmapArchitecture Driven IT Modernization & Migration roadmap
Architecture Driven IT Modernization & Migration roadmap
 
Sample Sales Training PPT
Sample Sales Training PPTSample Sales Training PPT
Sample Sales Training PPT
 

More from Idris Mootee

60 Min Brand Strategist NEW
60 Min Brand Strategist NEW60 Min Brand Strategist NEW
60 Min Brand Strategist NEW
Idris Mootee
 
Lessons Of Innovation Idris Mootee
Lessons Of Innovation Idris MooteeLessons Of Innovation Idris Mootee
Lessons Of Innovation Idris Mootee
Idris Mootee
 
Innovation Crash Course - Idris Mootee
Innovation Crash Course - Idris MooteeInnovation Crash Course - Idris Mootee
Innovation Crash Course - Idris Mootee
Idris Mootee
 
Innovation Laggards - Idris Mootee
Innovation Laggards - Idris MooteeInnovation Laggards - Idris Mootee
Innovation Laggards - Idris Mootee
Idris Mootee
 
Innovation and Design Thinking - Idris Mootee
Innovation and Design Thinking - Idris MooteeInnovation and Design Thinking - Idris Mootee
Innovation and Design Thinking - Idris Mootee
Idris Mootee
 
CEO Innovation Playbook Public Short Version Part Two
CEO Innovation Playbook Public Short Version Part TwoCEO Innovation Playbook Public Short Version Part Two
CEO Innovation Playbook Public Short Version Part Two
Idris Mootee
 
Brand Masterclass Week Seven
Brand Masterclass Week SevenBrand Masterclass Week Seven
Brand Masterclass Week Seven
Idris Mootee
 
Brand Masterclass Week Six
Brand Masterclass Week SixBrand Masterclass Week Six
Brand Masterclass Week Six
Idris Mootee
 
Mobile Social Network - Idris Mootee
Mobile Social Network - Idris MooteeMobile Social Network - Idris Mootee
Mobile Social Network - Idris Mootee
Idris Mootee
 
Eight Deadly Sins Of Web 2.0 Start-Ups - Idris Mootee
Eight Deadly Sins Of Web 2.0 Start-Ups - Idris MooteeEight Deadly Sins Of Web 2.0 Start-Ups - Idris Mootee
Eight Deadly Sins Of Web 2.0 Start-Ups - Idris Mootee
Idris Mootee
 
Advanced Brand Strategymaster Framework
Advanced Brand Strategymaster FrameworkAdvanced Brand Strategymaster Framework
Advanced Brand Strategymaster Framework
Idris Mootee
 
Open Source Advanced Brand Strategy MasterClass
Open Source Advanced Brand Strategy MasterClassOpen Source Advanced Brand Strategy MasterClass
Open Source Advanced Brand Strategy MasterClass
Idris Mootee
 

More from Idris Mootee (20)

60 Min Brand Strategist NEW
60 Min Brand Strategist NEW60 Min Brand Strategist NEW
60 Min Brand Strategist NEW
 
Ivey Lecture Global Strategy Short
Ivey Lecture Global Strategy ShortIvey Lecture Global Strategy Short
Ivey Lecture Global Strategy Short
 
60 Minute Brand Strategist: Extended and updated hard cover NOW available.
60 Minute Brand Strategist: Extended and updated hard cover NOW available.60 Minute Brand Strategist: Extended and updated hard cover NOW available.
60 Minute Brand Strategist: Extended and updated hard cover NOW available.
 
Lessons Of Innovation Idris Mootee
Lessons Of Innovation Idris MooteeLessons Of Innovation Idris Mootee
Lessons Of Innovation Idris Mootee
 
Innovation Crash Course - Idris Mootee
Innovation Crash Course - Idris MooteeInnovation Crash Course - Idris Mootee
Innovation Crash Course - Idris Mootee
 
Innovation Laggards - Idris Mootee
Innovation Laggards - Idris MooteeInnovation Laggards - Idris Mootee
Innovation Laggards - Idris Mootee
 
Innovation and Design Thinking - Idris Mootee
Innovation and Design Thinking - Idris MooteeInnovation and Design Thinking - Idris Mootee
Innovation and Design Thinking - Idris Mootee
 
CEO Innovation Playbook Public Short Version Part Two
CEO Innovation Playbook Public Short Version Part TwoCEO Innovation Playbook Public Short Version Part Two
CEO Innovation Playbook Public Short Version Part Two
 
Brand Masterclass Week Seven
Brand Masterclass Week SevenBrand Masterclass Week Seven
Brand Masterclass Week Seven
 
Brand Masterclass Week Six
Brand Masterclass Week SixBrand Masterclass Week Six
Brand Masterclass Week Six
 
Web 2.0 And Media 2.0 Presentation
Web 2.0 And Media 2.0 PresentationWeb 2.0 And Media 2.0 Presentation
Web 2.0 And Media 2.0 Presentation
 
Brand Masterclass Week Five - Developing Brand Strategy (l)
Brand Masterclass Week Five - Developing Brand Strategy (l)Brand Masterclass Week Five - Developing Brand Strategy (l)
Brand Masterclass Week Five - Developing Brand Strategy (l)
 
Brand Masterclass Week Four
Brand Masterclass Week FourBrand Masterclass Week Four
Brand Masterclass Week Four
 
Brand Masterclass Week Two
Brand Masterclass Week TwoBrand Masterclass Week Two
Brand Masterclass Week Two
 
Brand Masterclass Week One
Brand Masterclass Week OneBrand Masterclass Week One
Brand Masterclass Week One
 
Mobile Social Network - Idris Mootee
Mobile Social Network - Idris MooteeMobile Social Network - Idris Mootee
Mobile Social Network - Idris Mootee
 
Eight Deadly Sins Of Web 2.0 Start-Ups - Idris Mootee
Eight Deadly Sins Of Web 2.0 Start-Ups - Idris MooteeEight Deadly Sins Of Web 2.0 Start-Ups - Idris Mootee
Eight Deadly Sins Of Web 2.0 Start-Ups - Idris Mootee
 
Web 2.0 Start-Up Field Guide - Idris Mootee
Web 2.0 Start-Up Field Guide - Idris MooteeWeb 2.0 Start-Up Field Guide - Idris Mootee
Web 2.0 Start-Up Field Guide - Idris Mootee
 
Advanced Brand Strategymaster Framework
Advanced Brand Strategymaster FrameworkAdvanced Brand Strategymaster Framework
Advanced Brand Strategymaster Framework
 
Open Source Advanced Brand Strategy MasterClass
Open Source Advanced Brand Strategy MasterClassOpen Source Advanced Brand Strategy MasterClass
Open Source Advanced Brand Strategy MasterClass
 

Recently uploaded

Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al MizharAl Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
allensay1
 
Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service Available
Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service AvailableNashik Call Girl Just Call 7091819311 Top Class Call Girl Service Available
Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service Available
pr788182
 
Mckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for ViewingMckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for Viewing
Nauman Safdar
 
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan CytotecJual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
ZurliaSoop
 
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All TimeCall 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
gargpaaro
 
PARK STREET 💋 Call Girl 9827461493 Call Girls in Escort service book now
PARK STREET 💋 Call Girl 9827461493 Call Girls in Escort service book nowPARK STREET 💋 Call Girl 9827461493 Call Girls in Escort service book now
PARK STREET 💋 Call Girl 9827461493 Call Girls in Escort service book now
kapoorjyoti4444
 

Recently uploaded (20)

Cannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 UpdatedCannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 Updated
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
 
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al MizharAl Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
 
Arti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdfArti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdf
 
Kalyan Call Girl 98350*37198 Call Girls in Escort service book now
Kalyan Call Girl 98350*37198 Call Girls in Escort service book nowKalyan Call Girl 98350*37198 Call Girls in Escort service book now
Kalyan Call Girl 98350*37198 Call Girls in Escort service book now
 
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
 
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTS
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTSDurg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTS
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTS
 
Phases of Negotiation .pptx
Phases of Negotiation .pptx Phases of Negotiation .pptx
Phases of Negotiation .pptx
 
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGBerhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
 
Buy gmail accounts.pdf buy Old Gmail Accounts
Buy gmail accounts.pdf buy Old Gmail AccountsBuy gmail accounts.pdf buy Old Gmail Accounts
Buy gmail accounts.pdf buy Old Gmail Accounts
 
Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service Available
Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service AvailableNashik Call Girl Just Call 7091819311 Top Class Call Girl Service Available
Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service Available
 
Mckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for ViewingMckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for Viewing
 
Putting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptxPutting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptx
 
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGBerhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
 
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan CytotecJual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
 
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All TimeCall 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
 
Falcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business PotentialFalcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business Potential
 
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
 
PARK STREET 💋 Call Girl 9827461493 Call Girls in Escort service book now
PARK STREET 💋 Call Girl 9827461493 Call Girls in Escort service book nowPARK STREET 💋 Call Girl 9827461493 Call Girls in Escort service book now
PARK STREET 💋 Call Girl 9827461493 Call Girls in Escort service book now
 

Innovation Summit Presentation 2007 Miami

  • 1. Strategies for Discovering the Next Big Opportunity Idris Mootee SVP Strategy and Innovation Blast Radius
  • 2. Social Innovation Business Service Experience Model Innovation Innovation Innovation Product Innovation Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved
  • 3. Source: BusinessWeek Online, Special Report: “Get Creative!” August 1, 2005
  • 5.
  • 6.
  • 7.
  • 8.
  • 9. Three innovation myths Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved
  • 10. 1/ Successful innovations are mostly accidents Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved
  • 11.
  • 12. How far it went outside the original intention? Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved
  • 13. 2/ Market research is effective for validation Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved
  • 15.
  • 16.
  • 17.
  • 18. Estimated Total Market Size 900,000 2000 Actual Sales US Only 100,000,000
  • 19. 3/ Radical innovations can be achieved by good strategic planning Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved
  • 20. A fluid notion of organizational boundaries Held to a specific planning timeline Wrong tools Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved
  • 21. 4/ Innovation is about being first in the market Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved
  • 22.
  • 23.
  • 24.
  • 25. What is the number one enemy of innovation? Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved
  • 26. Size Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved
  • 27. Yes innovation is about ideas.. but not ideas alone…. Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved
  • 28. Where do we look for big ideas? Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved
  • 29. + + Value Chain Customer Industry Reconfigurations Unmet Foresight Needs Discontinuities Horizontal Industry Evolution Market Shift Vertical Transformation Disruptive Innovation Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved
  • 30. Disruptive Innovation Discontinuities Market Shift Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved
  • 31. Maturity Discontinuities Discontinuity Takeoff Performance Ferment Time Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved
  • 32. Market Shifts Your Product Markets Customer Needs Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved
  • 33. al f e o logic c Pa hno s ns atio Tec gres nov g in Pro nin stai Su Disruptions t customers Performance tha y can handle or complexity the can utilize Performance Disruptive technologies Time Source: Clayton M. Christensen 2001
  • 34. Toolbox Extreme Users Interview Customer Immersion Days Unmet Shadowing (Shopping Trips etc.) Needs Self Documentary (User camera study) Behavioral Mapping Discontinuities Twitter Journal Customer Pathways Market Shift Customer Journey Mapping Storytelling Disruptive Innovation Un-focus group Human Factors Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved
  • 35.
  • 36.
  • 37. Watching for shifts Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved
  • 38. 1/ Look anywhere but the leading incumbent Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved
  • 39.
  • 40.
  • 41. 2/ Don’t over focus on competitive threat and miss the big opportunity Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved
  • 42.
  • 43.
  • 44. 3/ Look down and sideways — not up Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved
  • 45.
  • 46.
  • 47. 4/ Watch out for start-up democratizers Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved
  • 48.
  • 49.
  • 50.
  • 51.
  • 52.
  • 53.
  • 54. 5/ Don’t underestimate the power of socially-minded innovations Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved
  • 55.
  • 56.
  • 57.
  • 58.
  • 59.
  • 60.
  • 61.
  • 62.
  • 63. Use human factors to dig up deeper human inspirations that can drive new ideas Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved
  • 64. Synthesize ideas around not only new technology or products but people behaviors Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved
  • 65. Use prototyping as a problem solving tool and a language for innovation Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved
  • 66. Explore under the radar options and develop multiple scenarios for futures Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved
  • 67. Reminder: We now live in a Google- Youtube-iPod-iPhone-MySpace- eBay-Flickers-Twitter-Walmart world. Source: CEO Innovation Playbook 2007 Idris Mootee © All Rights Reserved
  • 68. Thank you. Gracias. Merci. Grazie. www.mootee.typepad.com