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Employee Value
                                  Proposition
  Explore. Research. Build. Create. Adopt.



Presented by:                                                                                         Sponsored by:




                                   @ImSoSarah
                Copyright 2012 Sarah White & Associates, LLC Licensed for Distribution by Achievers                   #A_Chat
Lifecycle of Today’s Worker




                          Source: BLS, Fast Company
What that means for business...




From Talent Technology State of Recruiting 2012 Survey




                                                         And another 6 months
                                                         to get new hires to full
                                                         productivity.
Recruit for
Retention.
Employee Value
                          Propositions
                               =
                         Why people stay
Presented by:                                                                                         Sponsored by:




                                   @ImSoSarah
                Copyright 2012 Sarah White & Associates, LLC Licensed for Distribution by Achievers                   #A_Chat
Employee Value
                                  Proposition
  Explore. Research. Build. Create. Adopt.



Presented by:                                                                                         Sponsored by:




                                   @ImSoSarah
                Copyright 2012 Sarah White & Associates, LLC Licensed for Distribution by Achievers                   #A_Chat
Foundational Components of an
        Effective EVP

          Accuracy
        Differentiation
            Focus
        Collaboration
Explore. Research. Build. Create. Adopt.
                               Why do you stay at
                               your organization?


                              What values does
                              your culture support?


                              What do you offer
                              your employees that
                              matters more than
                              money?
Explore. Research. Build. Create. Adopt.

                Corporate Culture

            Training and Development

            Rewards and Recognition

            Compensation and Benefits
Explore. Research. Build. Create. Adopt.


    Case in Point: McDonalds

    With locations in more than 55 countries globally, they decided to
    create an EVP focused on store level employees with basic
    ‘pillars’ that could be customized to suit the region or culture,
    while maintaining the idea.
Explore. Research. Build. Create. Adopt.

       Survey             Focus Group
Explore. Research. Build. Create. Adopt.



    Case in Point: McDonalds

    To get a full understanding of all locations, they took a large scale
    approach and surveyed more than 10,000 locations crew and
    managers about what they liked most and least as employees.
Explore. Research. Build. Create. Adopt.




                                           Brainstorming Ideas


                                 Surveys

                        Focus Groups

               Global Concepts




                                                                 B
Explore. Research. Build. Create. Adopt.


    Case in Point: McDonalds

    With survey results in hand, the project team identified three
    themes that were consistently mentioned across all locations:
    “People and Culture,” “Flexibility and Variety,” and “Development
    and Opportunity."

    These themes became “Family & Friends,” “Flexibility,” and
    “Future.” as they wrote their EVP in a language more reflective of
    their culture.
Explore. Research. Build. Create. Adopt.


                       Its about
                       making it
                       your own
                       & getting
                       buy in
Employee Value Proposition:
                                                                                     McDonalds




Presented by:                                                                                         Sponsored by:




                                   @ImSoSarah
                Copyright 2012 Sarah White & Associates, LLC Licensed for Distribution by Achievers                   #A_Chat
Explore. Research. Build. Create. Adopt.
Explore. Research. Build. Create. Adopt.
  1. Create a “sneak peak” for buy in before official launch

  2. Build internal brand champions for the EVP with your early
  stage groups

  3. Formal Roll Out to Employees

  4. Public Roll Out for Candidates

  5. Ongoing Review and Feedback
Explore. Research. Build. Create. Adopt.


    Case in Point: McDonalds

    The EVP, launched in 2009, is more than just talk. It undergoes
    regular reviews of framework to ensure hiring and retention plans
    align with it. In addition, they have implemented a best practice
    sharing program highlighting the best example of the EVP being
    brought to life.
Employee Value Proposition:
                                       In the Employee Life Cycle




Presented by:                                                                                         Sponsored by:




                                   @ImSoSarah
                Copyright 2012 Sarah White & Associates, LLC Licensed for Distribution by Achievers                   #A_Chat
Employee Value Proposition:
                                                                                              In Hiring

                                                                         Employment Brand

          EVP and EB are not the same - but a sold EVP should
                be included in your branding strategy.

         Employment Brand is “Who you are”                                                                EVP is “What
         you Offer”




Presented by:                                                                                                    Sponsored by:




                                   @ImSoSarah
                Copyright 2012 Sarah White & Associates, LLC Licensed for Distribution by Achievers                              #A_Chat
Employee Value Proposition:
                                                                                              In Hiring


                                                                                  Interview Phase

                   Using the EVP during the interview phase will focus
                   people on the values important to your organization
                         and their measurements once joining.



Presented by:                                                                                             Sponsored by:




                                   @ImSoSarah
                Copyright 2012 Sarah White & Associates, LLC Licensed for Distribution by Achievers                       #A_Chat
Employee Value Proposition:
                                       In Retention & Engagement


                                                                             Onboarding Phase

                            Commitment Levels to an Organization after 12
                              months are increased with effective EVP.




Presented by:                                                                                         Sponsored by:




                                   @ImSoSarah
                Copyright 2012 Sarah White & Associates, LLC Licensed for Distribution by Achievers                   #A_Chat
Employee Value Proposition:
                                       In Retention & Engagement


                                                                           Engagement Phase

                   Aligning Performance Reviews & Recognition
                Programs help your company “live” the EVP and give
                                 it more credibility



Presented by:                                                                                         Sponsored by:




                                   @ImSoSarah
                Copyright 2012 Sarah White & Associates, LLC Licensed for Distribution by Achievers                   #A_Chat
Employee Value Proposition:
                                       In Retention & Engagement


                                                                                 Retention Phase

                  Organizations with “excellent” recognition programs
                      experienced 70% lower voluntary turnover




Presented by:                                                                                         Sponsored by:




                                   @ImSoSarah
                Copyright 2012 Sarah White & Associates, LLC Licensed for Distribution by Achievers                   #A_Chat
Employee Value
                                  Proposition
  Explore. Research. Build. Create. Adopt.
        Total Employee Life Cycle
Presented by:                                                                                         Sponsored by:




                                   @ImSoSarah
                Copyright 2012 Sarah White & Associates, LLC Licensed for Distribution by Achievers                   #A_Chat
Questions?

             Sarah White
           Principal Strategist
     Sarah White & Associates, LLC &
            HRTechBlog.com

    Email: Sarah@SarahWhiteLLC.com
            Twitter: @ImSoSarah
    Linkedin: Linkedin.com/in/ImSoSarah

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Employee Value Proposition in Corporate Human Resources

  • 1. Employee Value Proposition Explore. Research. Build. Create. Adopt. Presented by: Sponsored by: @ImSoSarah Copyright 2012 Sarah White & Associates, LLC Licensed for Distribution by Achievers #A_Chat
  • 2. Lifecycle of Today’s Worker Source: BLS, Fast Company
  • 3. What that means for business... From Talent Technology State of Recruiting 2012 Survey And another 6 months to get new hires to full productivity.
  • 5. Employee Value Propositions = Why people stay Presented by: Sponsored by: @ImSoSarah Copyright 2012 Sarah White & Associates, LLC Licensed for Distribution by Achievers #A_Chat
  • 6. Employee Value Proposition Explore. Research. Build. Create. Adopt. Presented by: Sponsored by: @ImSoSarah Copyright 2012 Sarah White & Associates, LLC Licensed for Distribution by Achievers #A_Chat
  • 7. Foundational Components of an Effective EVP Accuracy Differentiation Focus Collaboration
  • 8. Explore. Research. Build. Create. Adopt. Why do you stay at your organization? What values does your culture support? What do you offer your employees that matters more than money?
  • 9. Explore. Research. Build. Create. Adopt. Corporate Culture Training and Development Rewards and Recognition Compensation and Benefits
  • 10. Explore. Research. Build. Create. Adopt. Case in Point: McDonalds With locations in more than 55 countries globally, they decided to create an EVP focused on store level employees with basic ‘pillars’ that could be customized to suit the region or culture, while maintaining the idea.
  • 11. Explore. Research. Build. Create. Adopt. Survey Focus Group
  • 12. Explore. Research. Build. Create. Adopt. Case in Point: McDonalds To get a full understanding of all locations, they took a large scale approach and surveyed more than 10,000 locations crew and managers about what they liked most and least as employees.
  • 13. Explore. Research. Build. Create. Adopt. Brainstorming Ideas Surveys Focus Groups Global Concepts B
  • 14. Explore. Research. Build. Create. Adopt. Case in Point: McDonalds With survey results in hand, the project team identified three themes that were consistently mentioned across all locations: “People and Culture,” “Flexibility and Variety,” and “Development and Opportunity." These themes became “Family & Friends,” “Flexibility,” and “Future.” as they wrote their EVP in a language more reflective of their culture.
  • 15. Explore. Research. Build. Create. Adopt. Its about making it your own & getting buy in
  • 16. Employee Value Proposition: McDonalds Presented by: Sponsored by: @ImSoSarah Copyright 2012 Sarah White & Associates, LLC Licensed for Distribution by Achievers #A_Chat
  • 17. Explore. Research. Build. Create. Adopt.
  • 18. Explore. Research. Build. Create. Adopt. 1. Create a “sneak peak” for buy in before official launch 2. Build internal brand champions for the EVP with your early stage groups 3. Formal Roll Out to Employees 4. Public Roll Out for Candidates 5. Ongoing Review and Feedback
  • 19. Explore. Research. Build. Create. Adopt. Case in Point: McDonalds The EVP, launched in 2009, is more than just talk. It undergoes regular reviews of framework to ensure hiring and retention plans align with it. In addition, they have implemented a best practice sharing program highlighting the best example of the EVP being brought to life.
  • 20. Employee Value Proposition: In the Employee Life Cycle Presented by: Sponsored by: @ImSoSarah Copyright 2012 Sarah White & Associates, LLC Licensed for Distribution by Achievers #A_Chat
  • 21. Employee Value Proposition: In Hiring Employment Brand EVP and EB are not the same - but a sold EVP should be included in your branding strategy. Employment Brand is “Who you are” EVP is “What you Offer” Presented by: Sponsored by: @ImSoSarah Copyright 2012 Sarah White & Associates, LLC Licensed for Distribution by Achievers #A_Chat
  • 22. Employee Value Proposition: In Hiring Interview Phase Using the EVP during the interview phase will focus people on the values important to your organization and their measurements once joining. Presented by: Sponsored by: @ImSoSarah Copyright 2012 Sarah White & Associates, LLC Licensed for Distribution by Achievers #A_Chat
  • 23. Employee Value Proposition: In Retention & Engagement Onboarding Phase Commitment Levels to an Organization after 12 months are increased with effective EVP. Presented by: Sponsored by: @ImSoSarah Copyright 2012 Sarah White & Associates, LLC Licensed for Distribution by Achievers #A_Chat
  • 24. Employee Value Proposition: In Retention & Engagement Engagement Phase Aligning Performance Reviews & Recognition Programs help your company “live” the EVP and give it more credibility Presented by: Sponsored by: @ImSoSarah Copyright 2012 Sarah White & Associates, LLC Licensed for Distribution by Achievers #A_Chat
  • 25. Employee Value Proposition: In Retention & Engagement Retention Phase Organizations with “excellent” recognition programs experienced 70% lower voluntary turnover Presented by: Sponsored by: @ImSoSarah Copyright 2012 Sarah White & Associates, LLC Licensed for Distribution by Achievers #A_Chat
  • 26. Employee Value Proposition Explore. Research. Build. Create. Adopt. Total Employee Life Cycle Presented by: Sponsored by: @ImSoSarah Copyright 2012 Sarah White & Associates, LLC Licensed for Distribution by Achievers #A_Chat
  • 27. Questions? Sarah White Principal Strategist Sarah White & Associates, LLC & HRTechBlog.com Email: Sarah@SarahWhiteLLC.com Twitter: @ImSoSarah Linkedin: Linkedin.com/in/ImSoSarah