The document provides guidance on developing a social media marketing strategy, including defining the target audience and their preferred platforms, identifying the appropriate messaging format and frequency for each platform, creating a weekly posting schedule, and evaluating analytics to improve the strategy over time. Key steps include understanding the audience's demographics, selecting top platforms, scheduling different types of posts daily/weekly, and regularly assessing reach and engagement to refine the approach.

2.  Detail your Target Audience and Sub
Audience
› Age
› Gender
› Location
› Economic Back Ground
› Education Level
This will allow you to understand WHERE they
are and WHAT language they would respond
too.

3.  Define 5 major platforms where your
Audience gets their information
 Define 3 major platforms where your sub
audience gets their information from
 Select the Top 3 Platforms for
concentrated messaging

4.  Identify the Messaging type of each
platform
› Are they Full Text/Video/Photo Capable
› Are they Micro Blogs
› Can they be interconnected
› Do you require special Skills for operating (if
Yes discard it and look at other options that
require less resources to initiate a roll out)

5.  Identify the Frequency required for each
target audience and sub audience ask
yourself
› What time do they generally read posts
› Do they require frequent engagement
Develop a weekly schedule based on the
answers to these questions

6.  How to Schedule your Posts
› A) Each week develop at least 1 topical
blog post or video blog post
› B) Post at least 1 photo message related to
your subject matter per week
› C) Have at least 1 post that is unrelated to
your subject matter but relatable to your
audience
› D) Create associated micro-blogs for each
type of daily posts

7.  Create a Schedule for Posts
› Develop a Day by Day Schedule based on
Step5
› Ensure that the schedule is similar for
subsequent weeks in types of post
› Create a general frame for posting times i.e.
Mornings, Mid Day, Nights, Late Nights

8.  Weekly Evaluation
› Every week download your analytics and
assess which types of posts work for your
brand
› Understand your Weekly Reach (on
facebook) and assess if it grows
› From your assessment adjust your post types,
frequencies etc for the following week

9. utt@imsroyer.com
+868-721-7292
Twitter: @imsroyer
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