Native advertising is an online advertising method that provides sponsored content that blends in with a user's regular experience on a website or app. It can take several forms, including in-feed units that resemble other content in a feed, paid search units similar to organic search results, promoted listings on sites without editorial content, recommendation widgets that appear as widgets on sites, in-ad units that contain relevant ads within content, and custom forms. A survey was distributed to professionals to understand their perceptions and use of native advertising.

1. WHY “NATIVE ADVERTISING?”

5. Native Advertising is an online
advertising method to gain attention
by providing content in the context
of the user's experience

6. In Feed
Units
Paid Search
Units
Recommendation
Widgets
Promoted
Listings
Custom
In-Ad
Units
Highlights 6 steps of native advertising

7. IN FEED UNITS
in-feed ads are sponsored form of the other contents
that are available in the feed of a website.

11. PAID SEARCH UNITS
Paid Search Ad Units are the promoted ones that almost
look the same as organic results.

14. PROMOTED LISTINGS
Product listings appear on sites that do not have a
traditional editorial content however they are designed
to fit seamlessly into the browsing experience.

17. RECOMMENDATION
Recommendation Widgets takes the form of the website
as a widget, contains links to a page off the site.
WIDGETS

19. IN-AD UNITS
In-ad units contain relevant content within the ad, and
they link to an offsite page.

21. CUSTOM
Native Advertising world is limitless. Any other creative
form can be considered.

25. VS.

29. Questionnaire was distributed to a cross-section of professionals
working in;

30. “What is your perception of native advertising?”

31. “What percentage of your advertising budget is spent on native ad campaigns?”

32. “What percentage of your revenue would you estimate comes from native ads?”

33. “How do you measure the effectiveness of native advertising campaigns?”

34. “Which of the following forms of native advertising have you used/worked with?”

35. “Do you use/offer native advertising?”

36. “What percentage of your advertising budget is spent on native ad campaigns?”

37.  “Native social advertising revenues will grow from $1.6
billion to $4.6 billion in 2017 (CAGR: 29.9 percent)”.
(BIA Kelsey)
 Native ads generated 82% brand lift among viewers.
(Sharethrough via Nielsen)
 “34% of publishers say they are likely or very likely to
add a native advertising option to their menus”. (Solve
Media)
As a result

39. THANK YOU
İnci Damla Güneşliler