By Farooq Adam - Co-founder, Fynd @ Indiaquotient Knowledge Session

1. Proprietary & Confidential | © 2016 Fynd
Product-Org Thinking
Designing an automated and data-driven organization
January 2016

2. Farooq Adam
2
Co-founder Fynd
Co-founder Shopsense
Product, Engineering, Growth
Previously
Big Data@Opera Solutions
Studied@IIT Bombay
@farooqadam

3. Disclaimers
- Each startup has to discover their own way of working
- What works for us, might not work for you. Experiences are not translatable
- The tools recommended are not the only ones available
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4. Org Design
As a tech startup, the
organization is the ‘product’
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5. Org Design
- Designed for large engineering teams
- Tied closely with key
business/customer metrics
- Complete access to all internal data
sources
- ML, MySQL, BIME training for
everyone
- Read more here
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6. Product-Org Thinking
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7. CC: Product to Manage the Consumer Product
- Specific workflows for each
team/function
- Every aspect of the consumer
product managed here
- Granular user management
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8. CC: Content Management
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9. CC: Customer Delight
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10. CC: Order Fulfillment
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11. CC: Offers
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12. Productivity
A minute saved is a minute
earned to make your dent in
the world
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13. Productivity Stack
Read more here 13

14. Slack as Org CLI
- Killed Email: Use Slack as communication
hub
- Integrate all apps and services into Slack
- System alerts, summary bots
- Custom command language to run tasks
- Custom data retrieval bots
- 80+ bots running
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15. Slack: Alerts & Summaries
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16. Slack: Custom Command Language
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17. Slack: Data Retrieval
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18. Devops Automation
Jenkins for building and orchestration
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Ansible for setting up of servers and automated
deployment
Provision clusters of machines from a single
command from the terminal

19. Devops Alerts
New Relic + AWS Cloudwatch lets us monitor our infrastructure resources, usage and health
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Anything unusual is pushed to #devops-alerts,
and an Email to the service DRI is shot

20. Hiring Management: Trello
Email, Angel → Zapier → Trello, Slack
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21. Other Tools
Product and process documentation. Beyond Google docs
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Building Fynd Blog
Poster making tool

22. Analytics & Growth Stack
In God we trust, all others
must bring data
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23. Growth Stack
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24. Custom Growth
Engine

25. Live Metrics: Geckoboard
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26. Live Metrics: Geckoboard
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27. Supply Visualization: BIME
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28. Brand Traffic Visualizations: BIME
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29. Demand Visualization: BIME
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30. Fulfillment SLA: BIME
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31. Culture@Fynd
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32. Few things we have realised
- You only build what you know: Keep learning
- Data skills are a must: Train yourself and your team to look deeper
- Founders need to be hands-on: Sets the right the example for everyone
- Start very early: Discipline flows from the top
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