1. SEO and Online Marketing Mastery
Keri Jaehnig of Idea Girl Media
&
Kittie Walker of Indigo Girl
2. SEO and Online Marketing
• Who we are and where we come from.
• This is just one arm of your marketing
strategy.
• The basics need to be taken care of before you
step it up – slow and consistent wins the day.
3. Your Home Hub - Website / Blog
Your website is the home of your business on
the internet – it’s the real estate that you own
and control.
4. The Importance of Laying Foundations
Why bother with SEO – it’s snake oil, right?
5. Building That Solid Foundation
• Are you indexed by the search engines?
• Are you using unique title tags and meta descriptions?
• Do you have duplicate content?
• Does your site load quickly?
• Is your site mobile- and tablet-friendly?
• Is your content relevant and on topic?
• Are your images optimized?
7. Woodstown Massage – What’s Under the Hood
• http://www.woodstownmassage.com/
• WordPress Blog
• StudioPress – Genesis Theme
• Plugins – WordPress SEO, Woocommerce, Dvin,
Social Media Widget
8. Woodstown Massage – What’s Going Great
Fully indexed – go to Google.com and type this in as your
search:
site:www.woodstownmassage.com/
You’ll see that all 129 pages on their site are indexed. Try
it on your own site later!
9. Woodstown Massage - What’s Going Great
• The site loads fast which visitors and search engines love.
• The home page and the blog are all fully responsive — you get a
good impression of the company on whatever device you’re using.
• There’s the potential for the search engines seeing duplicate
content as: http://www.woodstownmassage.com/author/amy/ and
http://www.woodstownmassage.com/blog/ give the same
information. This often happens for one author blogs – the answer
is not to allow the search engines to index the author archive pages.
10. Woodstown Massage - What’s Going Great
• They have the best SEO plugin out there installed, which
makes it easier to manage your titles and meta
descriptions.
• BUT the title tags are not yet descriptive and the meta
descriptions have not yet been tailored to entice their
audience and have no calls to action.
11. Woodstown Massage – One Last Word
• They are probably in exactly the position they want to
be as far as local search is concerned.
• They pop up in the top position for Google, Bing,
Yellow Pages, and they have a Google places listing.
• There are a few technical tweaks needed and their
content needs to evolve, but they’re doing a great job.
13. BeadZbyRoZ – What’s Under the Hood
• http://www.beadzbyroz.com/
– GoDaddy site as the home page
• http://blog.beadzbyroz.com/
– WordPress site on a subdomain that search engines will
see as a separate entity
– Twenty Eleven Theme by WordPress
– Plugins contact form 7, jetpack, social media widget and
spam free WordPress
14. BeadZbyRoZ – What’s Going Great
Fully indexed – go to Google.com and type this in as your search:
site:blog.beadzbyroz.com/
You’ll see that all 95 pages on their site are indexed. Try it for on own
site later!
The site loads fast, which as we know is how it needs to be.
15. Beadzbyroz – What Can Be Improved
• The blog is fully responsive, but the home page
which is on a different subdomain and that
platform is not. This needs to be addressed.
• Keywords are fully displayed in the meta data.
This isn’t relevant to search results and can give
your competition insights to your business that
you don’t want them to see.
16. BeadZbyRoZ – What Can Be Improved
• There’s no on-page SEO being
carried out on the blog.
• Title tags need to be tailored
for each post.
• Meta descriptions need to be
included for each post.
• This can easily be resolved by
using the WordPress SEO
plugin by Yoast.
17. Social SEO
1. Skeleton bio
2. Google yourself
3. Be competitive with content
4. Update your profile text frequently
18. Skeleton Bio
Edit per platform - include:
– Your name
– Your business name
– Your location
– Your niche key words
(Pinterest)
19. Google Yourself
• Search yourself – Your name & Company name
• Search your competition
Stay aware of what comes up!
20. Be Competitive
For the content in your social profiles:
• Choose sticky words
• Highly competitive niche (drill down)
21. Update Profiles Frequently
• Twitter – Once per month
• Facebook – Once per quarter
• LinkedIn – Once per quarter
• Pinterest – Once per month/quarter
• Instagram – Once per quarter
• Google+ - Once per month
• Blog – Consistently (edits are good)
26. Googled: Idea Girl Media
1. Home Page - website
2. Facebook Page - Idea Girl Media
3. Twitter - Idea Girl Media
4. SlideShare - profile page
5. LinkedIn - IGM company page
6. Pinterest - IGM Fan Faves Board
7. Pinterest - IGM Brand Board
8. YouTube - IGM channel page (w/ 2 recent videos)
9. Tumblr - kerijaehnig.tumblr.com
27. Googled: Idea Girl Media
10. Idea Girl Media from Facebook | StatusBin (Alexa Traffic
Rank for
http://status.idolbin.com/fprofile/119727098084283:
37744status.idolbin.com/fprofile/119727098084283)
11. Idea Girl Media FB Page - Seize The Season App
12.
https://m.facebook.com/ideagirlmedia?ref=stream&_ft_=
fbid.10151215305794583 (personal interaction feed)
28. Googled: Idea Girl Media
REPORTED IMAGES
– ideagirlmedia.com
– searchenginepeople.com post
– ideagirlmedia.com website slide
– wchingya.com post
30. SOCIAL SEO: Conclusions
1. Be aware of what's on Google Page 2
2. If it’s ranking in Google, you better be maintaining it
3. Stay on top of what your competitors are doing
4. Your blog posts - Continue to author with key words
5. 2 networks to watch: Instagram, New MySpace
31. What’s next…
• Resource materials to help you get this done… at
http://bitly.com/bundles/indigoglz/1
• Support group to help you get this done
https://plus.google.com/u/1/communities/11611
6623350587516076 …
• A blueprint for your business and marketing with
monthly calls and a support group for 2013.
32. You Can Reach Us At…
• ideagirlmedia.com
• Ideagirlmedia.com • www.indigogirl.co.uk
• Facebook.com/ideagirlmedia • Facebook.com/Indigo.Girl.UK
• keri@ideagirlmedia.com • kittie@indigogirl.co.uk
• @connectyou • @TheIndigoGirl
