Indusblue company profile, people and experience.

1. HELLO

2. WE AREINDUSBLUE

3. INTEGRATEDINTERACTIVEADVERTISINGAGENCY

4. WE CHOSE TO BEIN THIS BUSINESS

5. OUR PEOPLE

6. WE STAY ON TOPOF OUR GAME SOYOU CAN STAY ONTOP OF YOURS

7. A CULTURE OFINNOVATION

8. RESEARCH ANDDEVELOPMENT

9. PROCESSOUR ANSWERTO THE HOW

10. PROCESS USER EXPERIENCE:STRATEGYCREATIVE BRIEF INFORMATION ARCHITECTURE,CREATIVE DESIGNDEVELOPMENT PROGRAMMING:CREATIVE REVIEW OBJECTIVE C,PRE-PRODUCTION FLASH, HTML, PHPPRODUCTION MOTION: ANIMATION, VIDEO

11. CHALLENGEEVERY IDEASTAY EGO FREE

12. OUR CLIENTSBRANDS AGENCIESCTV GRIP LIMITED MACLARENMTV TAXI MACANNCBC DENTSU JOHN STCFL OGILVY DRAFT FCBSMIRNOFF LOWE ROCHE WUNDERMANVIVA SAATCHIROGERS TRIBAL DDBCORUS RAPP COLINSPET HEALTHAIR MILES

13. SO NOW YOUKNOW WHO WEARE AND WHATWE’RE ABOUT

14. HERE’S ABACKSTAGEPASS TO SOMEOF OUR WORK

15. TODAY PEOPLE AREMORE POWERFULINFLUENCERS THANAN AD

16. CREATE OPPORTUNITIESTO FEEL OWNERSHIP OFTHE BRAND

20. THE MOBILE LANDSCAPE•! Our audience are smartphone users•! Smartphones constitute 20% of the mobile marketplace in Canada•! Of that, 70% are BlackBerry, and 20% are iPhone devices. The rest are a mixed bag.

21. BLACKBERRY•! BlackBerry users are data, utility, and social network driven•! Apps are generally content-based•! BlackBerry App World pales in comparison to the iPhone App Store

22. THE iPHONE•! Bell and Telus are now iPhone carriers•! 65% of mobile browsing is done on the iPhone•! Multiple devices available with identical characteristics – iPhone and iPod Touch

23. OUR EXPERIENCEMuchMusic Concerts iPhone Application•! View upcoming concerts based on GPS location•! View concert venues via a mapping tool•! Save to favourites

24. MTV 10 SPOT

25. NAPOLEON

26. CITY NEWS

27. CTV OLYMPICS - IPHONE APP

28. FEATURESNEWS WITH SOCIAL PHOTO GALLERIESBOOKMARKS MEDALS AND MEDALATHLETES OF BREAKDOWNSPARTICIPATING NATIONS RESULTS OF EVERY SPORTSCHEDULES DETAILED HOCKEY AND CURLING RESULTSVENUES COVER IT LIVETELEVISION SCHEDULE PUSH NOTIFICATIONS

29. THE NUMBERS230,000 DOWNLOADS3.68 MILLION SESSIONS40 MILLION PAGE VIEWS630,000 PUSH NOTIFICATIONS SENT14.9 MINS AVERAGE TIME SPENT9% IN APP PURCHASE CONVERSION1200 HRS OF DEVELOPMENT

30. DOWNLOADS

31. SESSIONS

32. RETENTION

33. DEVICES

34. WHAT WE LEARNEDPAID MODELS ARE A SLIPPERY SLOPE,TAKE SPECIAL CARECANADIAN FOCUSSED APPS WILL EARNMORE WITH AN AD SUPPORTED MODELTHE CTVOLYMPICS APP COULD HAVEEARNED $200K AT A $5 CPM

35. WE’RE IN IT BECAUSEWE LOVE IT IT IS NICE TOOAND GETTING PAID FOR

36. OUR CORE BELIEFSYOU NEED TO LIVE THISSTUFF TO WORK HEREBE AUTHENTICINNOVATE OR DIECOLLABORATION IS KEYSMALL IS GOOD

37. THANK YOU