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“Marketers don't understand channels where What the F**K is Social Media: One Year Later

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“Marketers don't understand channels
where you have to talk
and listen at the same time...

The marketing industry's idea
of a two-way communication
is to put an 800 number
or a web address in an ad
and take orders.”


Josh Bernoff, Why marketers have trouble with full-duplex social technology, June 30, 2009

Published in: Business, Technology
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