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This couldn't be more obvious
than with email. Your company
has a chance to turn its email list
into a two-way communication.
Except that most mass emails
from companies are "do not

"We want to talk to you,"
they say. "But we don't want
to hear back from you. Unless
you want to place an order,
and if so click here."

Josh Bernoff, Why marketers have trouble with full-duplex social technology, June 30, 2009

Published in: Business, Technology
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