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“ The people in charge of talking
are in the marketing department.

The people in charge of listening
are in the research or service
or sales department.

They hardly ever talk to each other,
let alone have full-duplex conversations
with customers.”

Josh Bernoff, Why marketers have trouble with full-duplex social technology, June 30, 2009
photo by Jamie Mellor on

Published in: Business, Technology
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