6. Transform CRM into Social Christian Doesn’t Smoke Straight Conservative Supports YMCA Enjoys Scrapbooking Does Drink Single No Children Gets Manicures Likes the beach Eats at Chili’s Around 5’7” 25-30 Years Old Shops at Macy’s Drinks Starbucks Lives in Miami, FL Female Athletic White Amber Williams amber230@email.com Found on Likes Tome Hanks Likes Miami Heat College Graduate Makes $45k-$65k/yr Watches The Office Reads C.S. Lewis Works in IT space Account Executive Watches Comedies Listens to Pop Music
8. Top Rank Affinities People into a top soda brand and its other affinities Provides insight for co-marketing, social ad optimization and influence targeting.
21. SOCIAL RESONANCE InfiniGraph ranks shared content based on people connections, influence and brand affinity associations to identify Trusted Content Sources
22. TheProblem Deliver relevance to the target consumers who drive purchasing, sharing and conversation Peter Bordes: “I think we are heading into the "age of relevance" which moves beyond search, and this is a win win in regards to marketing and advertising... its also a win win for the consumer as it cuts down on noise.”
24. The Solution: INFINIGRAPH Real-time social analysis of brands’ social community connections and content interaction to intelligently target the relevant audience
25. BuyersRely On Influence What information is being shared What’s ranked high in your community Who is creating the most interaction
26. Empowering Targeting Without engagement, you won’t be moving the needle on the metrics that really matter Can social targeting increase engagement? Short Answer -Yes
27. Take Away Actionable consumer insight through the social graph is now possible - go beyond keyword monitoring Ongoing Target Social Analysis on high value segments is a requirements Melding your Twitter, Facebook and Email together is not only possible its imperative in developing Social CRM
