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How to present PEST (PESTEL) analysis
Need to talk about
PEST or PESTEL
analysis?
Present it in
a memorable way.
Need to talk about
PEST or PESTEL
analysis?
Present it in
a memorable way.
How?
Need to talk about
PEST or PESTEL
analysis?
PEST(EL) model
DEFINITION
is a good start
PEST(EL) model
PEST is an analytical tool used to assess a market
situation with four types of factors:
P - political
E - economic
S - social
T - technological.
In the extended version (PESTEL) two additional
kinds of factors are analyzed:
E - environmental and L - legal.
TechnologicalEconomicPolitical Social
Make a diagram
TechnologicalEconomicPolitical Social
Make a diagram, use some colors
TechnologicalEconomicPolitical Social
Make a diagram, use some colors
and nice icons
Examples of political factors
• Degree of government intervention
• Tax regulations
• Employment law
• …
Politics
Show each element separately
Examples of economic factors
• Economic growth
• Interest rates
• Exchange rates
• Taxes and duties
• …
Economy
Show each element separately
Examples of social factors
• Demographics
• Culture
• Education
• …
Society
Show each element separately
Examples of technological factors
• Automation
• Patents & licenses
• New inventions
• …
Technology
Show each element separately
TechnologySocietyEconomyPolitics
Or show them all at once
Present only visuals
Technological
• automation
• patents & licenses
• (your text here)
Social
• population growth
• culture
• (your text here)
Economic
• economic growth
• inflation
• (your text here)
Political
• government policy
• political stability
• (your text here)
Present only visuals or add text
Make your PEST analysis nice to look at!
Use strong colorful diagrams & symbols
to rock your presentation.
Make your PEST analysis nice to look at!
Use strong colorful diagrams & symbols
to rock your presentation.
PEST analysis
Politics
Economy
Society
Technology
Make your PEST analysis nice to look at!
Use strong colorful diagrams & symbols
to rock your presentation.
Download these slides
at infoDiagram.com
(click to open)
PEST analysis
Politics
Economy
Society
Technology
For more presentations,
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How to present PEST (PESTEL) analysis