1. The One Event in Which You Can Witness and Take Part in Focused,
Deep and Strategic Discussions about the Value Added Services and
Applications Market in Latin America
Media Partner:Produced by:
November 8, 2010
Pestana São Paulo Hotel • São Paulo, SP - Brazil
discount
for Regional
Operators!
Contact us to learn about
special prices for
Aggregators & Service
Providers
+ 55%
A South Cone Focused
Version From the
Successful Series
Hear from Operators from: Brazil, Argentina, Chile, Uruguay & Paraguay
www.mobilevasforum.com
Event Languages:
Portuguese
Spanish

2. Agenda – November 8
Registration
Official Event Opening
Chairperson’s Opening Remarks
Marceli Passoni
Analyst for Latin America
INFORMA TELECOMS & MEDIA
The Evolution of Value Added Services Utilization in Latin America
• VAS incomes evolution for the mobile operators in the region
• Main trends in services utilization in Brazil, acknowledged throughout researches for MAVAM (Acision
Monitor for Mobile VAS)
Messages (SMS, MMS, e-mail, instant messaging)
Entertainment (music, ringtones, images, games, TV, videos)
Internet and broadband access
Social networks
Payments and banking
• Comparing with other South American countries
Eduardo Tude
Presidente
TELECO
APPLICATION STORES
The Trend to Use Handsets Manufacturers Application Stores:
• The various business models for handsets manufacturers’ application stores
• Relationship with the operators: how do they get to be part of the applications’ ecosystem?
• The developers ecosystem
• Handsets manufacturer’s application store case study
Speaker to be confirmed. For updated agenda, visit www.mobilevasforum.com
The Challenge for the Operators: How to Make Their Own Application Stores Competitive?
• Creating an application’s download channel
• Operators as a smart-pipe: assuring survival on the VAS segment
• Relationship and business models with the manufacturers and developers
Denis Acatauassu Barreto
VAS & Service Creation Marketing
TIM BRASIL (awaiting final confirmation)
COFFEE BREAK & NETWORKING
8:30 SDP as an Alternative for Operators to the Handsets Manufacturers’ Application Stores
• VAS ecosystem’s evolution
• SDP as a complement to application developers
• SDP and the social networks
• Is it convenient to bet in a standard or to modify the ecosystem?
Gerardo Kiedanski
VAS Director
ANTEL URUGUAY
MOBILE INTERNET
Addressing and Analyzing the VAS Services which Generate Utilizations and
Incomes on Mobile Internet
• Web hosting, Mail hosting, Housing, Antispam and Antivirus services: the peculiarities, numbers and results
– for operators and users – for using each kind of service
• Which is most important for each part
• Future perspectives
Maximo Zucchini
VAS Manager Core Network
TELECOM PERSONAL PARAGUAY (awaiting final confirmation)
More Value and Loyalty on Internet Navigation Through the Mobile
• How to deliver more value to clients at the operator’s portal for them to increase navigation time and come
back to use the service more times
• The positive evolution on Telefonica Móviles Chile’s experience in exchanging the charging “per MB” to “per
hour” and “per type of application”
• How were the excesses on the network limited by offering flat rates
• Quality versus price
Osvaldo Gac
Content Product Manager
TELEFONICA MÓVILES CHILE
LUNCH & NETWORKING
VALUE ADDED SERVICES
DISCUSSION PANEL - SMS Peer-to-Peer: How to Boost the Market and Increase the
Average Number of Sent Messages?
• Numbers in the region: Brazil has the worst average number of sent messages
• Best practices to expand the service in different Latin American countries
• Price or culture: which is the main barrier that impedes the increase in sent messages?
Guilherme Facchinetti
Gerente de Marketing Dados
VIVO BRASIL
Maximo Zucchini
VAS Manager Core Network
TELECOM PERSONAL PARAGUAY (awaiting final confirmation)
11:15
11:45
12:15
12:45
14:30
9:00
9:05
9:15
9:45
10:15
10:45

3. Adapting the Mobile Financial Services to the Brazilian Reality
• Present situation and perspectives on offering mobile financial services in Brazil and Latin America
• The regional differences: which services have the greatest potential in each part of the world
• Brazilian market: focus on paying bills and purchasing items, other than transferring money
Speaker to be confirmed. For updated agenda, visit www.mobilevasforum.com
The Evolution of the Location Based Services: Location Based Advertising
• The business model: partnership between operator and announcer
• The advantages and results achieved with a more focused advertising
Gustavo Alvim
Content & Applications Manager
OI BRASIL (awaiting final confirmation)
COFFEE BREAK & NETWORKING
Has the Moment for Mobile Marketing Actually Arrived?
• The challenges brought by the privacy law on SMS
• How to create a good opt-in practice and the best practices to approach this base
• Sponsored services – how to take money from the “other” pocket
Ignacio Nores
Marketing Director
TELECOM PERSONAL ARGENTINA (invited)
DISCUSSION PANEL - The Real Goal: Challenges and Opportunities to Increase ARPU
Through VAS
• The importance of VAS for operators’ revenues
• How did 3G change the adoption of VAS
• The types of VAS that bring the most revenue to the operators
• The future of VAS: what can we expect?
Gustavo Alvim
Content & Applications Manager
OI BRASIL (awaiting final confirmation)
Guilherme Facchinetti
Gerente de Marketing Dados
VIVO BRASIL
Closing Address
15:10
15:40
16:40
16:10
17:10
17:50
An event analysis report written by an
Informa Telecoms & Media analyst for Latin America
will be sent to all attendees after the event.
WHO SHOULD ATTEND?
BY COMPANY PROFILE:
Brazil and Latin American mobile operators, content providers,
content aggregators, messaging vendors, device manufacturers,
application developers, mobile marketing agencies, media companies
and consultancies looking into doing business in the region.
BY FUNCTION:
Chiefs, Heads, Directors and Managers of VAS, Marketing,
Messaging, Data Services, Business Development, Application,
Content and Brand, Product, Operation, Strategic Planning,
Technology, Research, Sales, Commercial.
Sponsorship & Exhibition at the Mobile VAS & Applications
There are numerous unique and creative sponsorship opportunities for you to ensure
that you achieve the maximum ROI from your association with Mobile VAS &
Applications. Contact us to discuss your specific sponsorship objectives – sales,
customer relationships, market research, brand building, channel support or media
relations. We will tailor a package to meet your needs, so you can benefit from
Informa’s proven record of high quality participants. Meet, network and get your brand
in front of the most senior level decision makers from across the Latin American region.
For more information, contact:
Raquel Freitas - Sponsorship & Exhibition Account Manager
Tel: + 55 (11) 3017-6833
raquel.freitas@ibcbrasil.com.br
PHONE:
+ 55 11 3017-6888
E-MAIL: telecom@ibcbrasil.com.br
FAX: + 55 11 3017-6919
WEBSITE:
www.mobilevasforum.com
HOW TO
REGISTER

4. GENERAL CONDITIONS
Date:
Venue:
The Informa Group plc, is presented in Brazil and
Latin America by the IBC and IIR brands. Planning
and Organization of the events in Brazil: IIR
Informa Seminários Ltda.
Special Rates for Groups!
Early Bird Discount
until October, 8
Full Price
after October, 8
Special Operator Rates*
Early Bird Discount – until
October, 8
Special Operator Rates*
Full price –
After October, 8
Total Investment Total Investment Total Investment Total Investment
*To be elegible for the Regional Operator Pass,you must be a company providing telecommunications services to an end consumer in Brazil or Latin America. Informa Group Latin America retains the right to not award the operator rate.
PLEASE SEND REGISTRATION FORM BY
FAX: +55 11 3017-6853
OR E-MAIL TO telecom@ibcbrasil.com.br
Full Name: Job Title:
Departament: E-mail Address:
Approving Manager: Job Title:
Company Name:
Nature of Company’s Business:
CUIT:
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ZIP Code: City: State:
Direct Phone: ( ) Fax: ( ) Mobile Phone: ( )
Contact name: Job Title:
01 - 99 100 - 199 500 - 999 1000 - 1999 2000 - 4999 More than 5000200 - 499Number of Employes:
REGISTRATION FORM – MOBILE VAS & APPLICATIONS – CR0601810
BILLING INFORMATION:
METHOD OF PAYMENT:
VISAAMEX MASTERCARD DINERS
Signature:
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Expiry date:Nº
International Bank Transfer (until September 10th , 2010)
HContact Miss Janina Calil - +55 11 3017 6853 or janina.calil@ibcbrasil.com.br
for Invoice and wire transfer details.
The inscription will be confirmed after the Organization receives your registration form
completely filled out, signed and stamped.
CANCELATION AND SUBSTITUTION: Cancelation can be provided without charges 10 days
beforethe event. After this date, a substitute is always welcome at no extra charge.
Alternatively,we will make a prompt refund less service charge of US$ 300,00. Em todos
os casos, solicitamos notify the Organization about any changes until 12pm from the day before
the event. We regret that no refunds can be made to registered delegates who do not cancel their
participation as described above and do not attend the event. All notifications must be received in
writing by fax, e-mail or letter described on this form.
CHANGES IN THE PROGRAM: Our commitment is to provide delegates with the opportunity to
discuss issues, topics and cases of interest presented by experienced speakers. Eventual changes in the
program may be necessary for reasons beyond the organization’s control. Should a speaker be unable
to make a scheduled presentation, we will do everything possible to replace the absent professional by
another who is able to address the same topic.This effort, however, is not a guarantee that there will be
a substitute speaker. By signing this document, I agree with the terms and conditions presented above.
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November 8, 2010
Pestana São Paulo Hotel
Rua Tutóia, 77
São Paulo - Brazil
Mobile VAS & Applications R$ 1799,00 R$ 1999,00 R$ 699,00 R$ 899,00
TERMS AND CONDITIONS:
www.mobilevasforum.com