2. THE CASE
Case participants:
Leading Russian technical university tech transfer department
Leading Israeli university tech transfer company (fully owned by the
university)
RVC international office
The Logic behind the attempt (from RVC International office side –
acting as a matchmaker):
Leading Israeli university has significant experience in tech transfer
Tech transfer is a source of significant income for the university
Russian university has created large body of knowledge, that if
commercialised properly, can be of great value, both as source of
income and as a pathway for internationalisation of Russian
knowledge based companies
Through creating a JV between the institutions, we will create an
efficient commercialisation body that will facilitate knowledge
exchange and will make money for both institutions
April 15PRIVATE & CONFIDENTIAL 2
3. 3
THE RESULT
PRIVATE & CONFIDENTIAL April 15
As a result of long negotiation, several meetings and visits, an
MOU was signed
When both sides tried to exercise the agreed activities, despite of
tons of good will on both sides,
nothing came out of it
4. WHY?
4PRIVATE & CONFIDENTIAL April 15
“Soft factors”
Lack of expectations alignment
Expectations on the Russian side:
The Israelis know how to sell, it almost doesn't matter what we will
send their way, they will sell
The money will arrive quickly (within year or two)
Expectations on the Israeli side
We will get projects/companies/IP in a shape and form we used to
deal with
Different motivation structures between the partnering parties
“Real issues”
Different IP protection practises
Language skills and cultural gap
Lack of commercially motivated external mediator