Personal Information
Organization / Workplace
Copenhagen Area, Capital Region, Denmark Denmark
Occupation
Strategy Director & Partner at Patchwork Group
Industry
Advertising / Marketing / PR
Website
www.ingvardsen.eu
About
In a world of hyper transparency, 24/7 communications and limitless options, consumer preference is shifting towards brands and organizations, that makes things better, not just better things.
Gone are the days, where brands could solely rely on functional products or apparitional stories and promises. Today, consumers want bang for the buck! They want brands to be less transactional, and more transformational. They want outcomes, not outputs. They want help. Help to become “a better me” (fitter, wiser, smarter, happier, connected etc.).
I help brands follow the path of the conscious consumer of today and tomorrow. I help them define their purpose and how this can be articulated though ...
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Presentations
(2)Documents
(1)Likes
(66)The Evolution of Content Distribution in the Broadband Age
Patrick Seaman
•
8 years ago
27 Stunning Millennial Stats About Our Future Employees, Leaders, Consumers, & Parents
Ryan Jenkins
•
8 years ago
The Psychology of Social Media (Mozcon 2015)
Buffer
•
8 years ago
We Are Social Presents The Social Marketing Mix
We Are Social Singapore
•
8 years ago
We Are Social: Curiosity Stop #3
We Are Social
•
8 years ago
B2BNow - A study on the value of consumer relevance to B2B brands
Siegel+Gale
•
9 years ago
B2B Consumer Secrets
SIXTY
•
9 years ago
FMCG / CPG Consumer Trends 2015 - Product Innovations of the Year
Brand Genetics
•
9 years ago
What is consumer insight in advertising?
Aleksas Drozdovskis
•
11 years ago
2015 Consumer Trends
GSW
•
9 years ago
Strategic Planning & the Importance of Consumer insights
Karen Saba
•
11 years ago
Content Marketing Research & Planning with BuzzSumo
BuzzSumo
•
9 years ago
People Don't Care About Your Brand
Slides That Rock
•
9 years ago
Furry Influencers and Their Fans
Tara Hunt
•
9 years ago
25 Disruptive Technology Trends 2015 - 2016
Brian Solis
•
9 years ago
2015 Trends
Ogilvy Consulting
•
9 years ago
7 tips to create visual presentations
Emiland
•
12 years ago
Story Board: The Collaborative Economy for Corporations (Official Slideshare Version)
Jeremiah Owyang
•
10 years ago
Sharing is the New Buying: How to Win in the Collaborative Economy
Jeremiah Owyang
•
10 years ago
Disruption Data: The Collaborative Economy Enables P2P Commerce
Jeremiah Owyang
•
9 years ago
@DigitasLBi_Fr Cannes Lions Predictions 2014
Bridget Jung
•
9 years ago
Reactive Perspectives 2014
Reactive, part of Accenture Interactive
•
9 years ago
How to Determine the ROI of Anything
Gary Vaynerchuk
•
9 years ago
We Are Social presents Social Brands: The eBook
We Are Social Singapore
•
9 years ago
How to: Viral Marketing + Brand Storytelling
Elle Shelley
•
10 years ago
Social, Digital & Mobile Around The World (January 2014)
We Are Social Singapore
•
10 years ago
Posters For Planners from Barkley & PSFK
PSFK
•
10 years ago
The 25 Must-Read Content Marketing Presentations of 2013
David Laubner
•
10 years ago
Future of Retail #FutureOf
Foresight Factory
•
10 years ago
2013 Reviewed - A Year In Trends by Future Foundation
Foresight Factory
•
10 years ago
Personal Information
Organization / Workplace
Copenhagen Area, Capital Region, Denmark Denmark
Occupation
Strategy Director & Partner at Patchwork Group
Industry
Advertising / Marketing / PR
Website
www.ingvardsen.eu
About
In a world of hyper transparency, 24/7 communications and limitless options, consumer preference is shifting towards brands and organizations, that makes things better, not just better things.
Gone are the days, where brands could solely rely on functional products or apparitional stories and promises. Today, consumers want bang for the buck! They want brands to be less transactional, and more transformational. They want outcomes, not outputs. They want help. Help to become “a better me” (fitter, wiser, smarter, happier, connected etc.).
I help brands follow the path of the conscious consumer of today and tomorrow. I help them define their purpose and how this can be articulated though ...
Tags
socialmedia
research
poll
marketing
infographic
advertising
quotes
See more