Iñigo Gallo
12 SlideShares 3 Followers
Personal Information
Organization / Workplace
Barcelona Spain
Occupation
Marketing Professor
Industry
Education
Website
www.iese.edu/en/faculty-research/professors/faculty-directory/inigo-gallo/
About
I teach sales & marketing at IESE Business School. I have a PhD in Consumer Behavior from the UCLA Anderson School of Management. I do research on how consumers evaluate and buy experiences (as opposed to tangible objects). I consult with companies on issues related to sales and marketing.
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marketing content marketing social media marketing marketing de contenidos plan de marketing marketing plan targeting market segmentation market orientiation odontología dentistry tendencias consumo comercio local hoteles turismo experiencias business challenges big data internationalization business customer experience marketing colegios escuelas educativo
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Presentations

(12)
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Non traditional marketing - Prof Iñigo Gallo

7 years ago • 149 Views

Marketing Educativo Iñigo Gallo

7 years ago • 84 Views

Framing products as experiences iñigo Gallo

7 years ago • 129 Views

Internationalization inigo gallo

5 years ago • 41 Views

Old marketing is dead inigo gallo

5 years ago • 71 Views

Hacer vs tener el auge de las experiencias igallo

4 years ago • 55 Views

Tendencias actuales y comercio local

4 years ago • 43 Views

Reflexiones marketing odontologia

4 years ago • 84 Views

Introduction to Content Marketing

3 years ago • 104 Views

Market Orientation

3 years ago • 29 Views

Cómo elaborar un plan de marketing GANADOR

2 years ago • 82 Views

Marketing de Contenidos (Content Marketing)

2 years ago • 28 Views

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Branding in the Digital World: Thinking Beyond Logos and Colour Palettes

Stephen McGill • 10 years ago
Personal Information
Organization / Workplace
Barcelona Spain
Occupation
Marketing Professor
Industry
Education
Website
www.iese.edu/en/faculty-research/professors/faculty-directory/inigo-gallo/
About
I teach sales & marketing at IESE Business School. I have a PhD in Consumer Behavior from the UCLA Anderson School of Management. I do research on how consumers evaluate and buy experiences (as opposed to tangible objects). I consult with companies on issues related to sales and marketing.
Tags
marketing content marketing social media marketing marketing de contenidos plan de marketing marketing plan targeting market segmentation market orientiation odontología dentistry tendencias consumo comercio local hoteles turismo experiencias business challenges big data internationalization business customer experience marketing colegios escuelas educativo
See more