The document discusses how devices produce large amounts of data through their various components and software. It notes that during development, testing, and use, devices generate "doohickey data, thingamajig data, doodad data, and software data" to ensure proper functioning, identify issues, and enable repairs. This data comes from electronics, sensors, motors, code, user interactions, and more. The large volumes of data start during design and continue growing as more devices are produced, used over time, and repaired if needed.

1. Big Data
from
Small Places
How our devices produce
so much data
(Dr. Seuss Style)

2. Inside our gadgets and gizmos
that fill our heart with glee
Exists an entire world
rather difficult to see

3. Crack open our devices
and there you will find
Doodads and doohickeys and
thingamajigs of all kind

4. These are the things
that give life to our stuff
Understanding how it all works
well that can be tough

5. Electronics and sensors,
motors and gears
Designing it all
that often takes years

6. Something so important
it’s quite the surprise !
There is something else in there
you can’t see with your eyes

7. Software
Lots and lots of software
Seriously, it’s everywhere

8. All of that code
in each apparatus
Controls everything
and updates the status

9. These little parts
make mountains of data.
It starts really early,
way before Beta

10. It starts in the lab,
when it's first being made
It’s just gotta work
It can’t be delayed

11. Doohickey data
Thingamajig data
Doodad data
Software data

12. This data is used
to find every glitch
to make sure it works
to check every switch

13. The more complex the gizmo
the more data we will need
to find all the bugs
to finish with speed

14. Once it all works
it doesn’t stop there
More have to be built
for Finley, Jordan, Gracen, even Aunt Claire

15. Jillions are made
but we cannot be done
until data is used
to test every one

16. Doohickey data
Thingamajig data
Doodad data
Software data

17. If we assemble it wrong
or have one bad part
That data will tell us
why it won’t start

18. Once at our house
it doesn’t stop there
The data keeps growing
through the wear and the tear

19. Every press of a button
Every blink of a light
Every touch of the screen
Every single night

20. Doohickey data
Thingamajig data
Doodad data
Software data

21. Once in your pocket
your gadget may break
It’s gotta be fixed
How long will it take?

22. That data will tell us
what went askew
And show the repairman
just what to do

23. Such a crazy world
inside each device
It works like magic
and runs so precise

24. What brings our gadgets to life
and makes them so smart?
The software's the brains and
the hardware's the heart

25. https://www.InitialState.com
we help engineers capture and
understand product data
illustrations by Jim Edmon - http://balancecreative.net/