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e-nnovation conference
   Poznan - Sep 23rd & 24th




       Think Globally, Act Locally
          The Tetuan Valley Experience



                              Alex Barrera (@abarrera)
                                 abarrera@inkzee.com
e-nnovation conference
                         Poznan - Sep 23rd & 24th


Who am I?




            Rivendel - Alex the Elf
e-nnovation conference
                         Poznan - Sep 23rd & 24th


Who am I?




            Rivendel - Alex the Elf
e-nnovation conference
                         Poznan - Sep 23rd & 24th


Who am I?




            Rivendel - Alex the Elf
e-nnovation conference
                         Poznan - Sep 23rd & 24th


Who am I?




            Rivendel - Alex the Elf
e-nnovation conference
                         Poznan - Sep 23rd & 24th


Who am I?




            Rivendel - Alex the Elf
e-nnovation conference

  THE
             Poznan - Sep 23rd & 24th




PROBLEM
                   Looocal!
e-nnovation conference
   Poznan - Sep 23rd & 24th




 YOUR
MAMMA
e-nnovation conference
   Poznan - Sep 23rd & 24th




  Your
friends
e-nnovation conference
              Poznan - Sep 23rd & 24th




Language
e-nnovation conference
        Poznan - Sep 23rd & 24th




VS
e-nnovation conference
   Poznan - Sep 23rd & 24th




THEM
US   e-nnovation conference
        Poznan - Sep 23rd & 24th
e-nnovation conference
                          Poznan - Sep 23rd & 24th

Habla usted español?
e-nnovation conference
Silicon      Poznan - Sep 23rd & 24th




Valley
e-nnovation conference
                  Poznan - Sep 23rd & 24th


Super angels
e-nnovation conference

Stanford
              Poznan - Sep 23rd & 24th
e-nnovation conference

Stanford
              Poznan - Sep 23rd & 24th
e-nnovation conference
                    Poznan - Sep 23rd & 24th



Also local ...
e-nnovation conference
   Poznan - Sep 23rd & 24th




                   BUT... FRIKING
                        BIG!
e-nnovation conference
       Poznan - Sep 23rd & 24th




C
H
I
N
A
e-nnovation conference
           Poznan - Sep 23rd & 24th




Hyper fragmented
e-nnovation conference
     Poznan - Sep 23rd & 24th




Local is
 hard!
e-nnovation conference
     Poznan - Sep 23rd & 24th




EOYI!!
e-nnovation conference
     Poznan - Sep 23rd & 24th




Easier
Outside
 You
Idiot!!
e-nnovation conference
     Poznan - Sep 23rd & 24th




Easier
Outside
 You
Idiot!!
e-nnovation conference
     Poznan - Sep 23rd & 24th




Easier
Outside
 You
Idiot!!
e-nnovation conference
               Poznan - Sep 23rd & 24th




   SOLUTION:
Go International
e-nnovation conference
   Poznan - Sep 23rd & 24th
e-nnovation conference
   Poznan - Sep 23rd & 24th
e-nnovation conference
   Poznan - Sep 23rd & 24th
e-nnovation conference
   Poznan - Sep 23rd & 24th
e-nnovation conference
   Poznan - Sep 23rd & 24th
e-nnovation conference
   Poznan - Sep 23rd & 24th
e-nnovation conference
   Poznan - Sep 23rd & 24th
e-nnovation conference
   Poznan - Sep 23rd & 24th
e-nnovation conference
   Poznan - Sep 23rd & 24th
e-nnovation conference
       Poznan - Sep 23rd & 24th




  THE
STRATEGY
e-nnovation conference
        Poznan - Sep 23rd & 24th




1.
 RULE
 The
locals
e-nnovation conference
          Poznan - Sep 23rd & 24th




use the force!
e-nnovation conference
   Poznan - Sep 23rd & 24th




    Become
      the
   reference
e-nnovation conference
        Poznan - Sep 23rd & 24th




1.
   stay
  2. stay
connected
connected
e-nnovation conference
                           Poznan - Sep 23rd & 24th




Keep in touch with global hubs
e-nnovation conference
   Poznan - Sep 23rd & 24th
e-nnovation conference
   Poznan - Sep 23rd & 24th
e-nnovation conference
              Poznan - Sep 23rd & 24th




 Write
  for a
 global
audience
e-nnovation conference
                Poznan - Sep 23rd & 24th




EXPERIMENT
 IN YOUR
 BACKYARD
e-nnovation conference
                Poznan - Sep 23rd & 24th




Scalable, scalable,
          scalable
e-nnovation conference
      Poznan - Sep 23rd & 24th




  Porn
   is
scalable
e-nnovation conference
                   Poznan - Sep 23rd & 24th




international
   paradox
e-nnovation conference




This is
             Poznan - Sep 23rd & 24th




 China!
e-nnovation conference




This is
             Poznan - Sep 23rd & 24th




 China!
Sherpa power!   e-nnovation conference
                   Poznan - Sep 23rd & 24th
e-nnovation conference
              Poznan - Sep 23rd & 24th




Tetuan valley
 experience
e-nnovation conference
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Why?
HOW?   e-nnovation conference
          Poznan - Sep 23rd & 24th
e-nnovation conference
   Poznan - Sep 23rd & 24th
e-nnovation conference
   Poznan - Sep 23rd & 24th
e-nnovation conference
   Poznan - Sep 23rd & 24th
e-nnovation conference
            Poznan - Sep 23rd & 24th


HELLO?
e-nnovation conference

Scale!
            Poznan - Sep 23rd & 24th
e-nnovation conference
                            Poznan - Sep 23rd & 24th




Be water my friend ...
e-nnovation conference
              Poznan - Sep 23rd & 24th




Results?
e-nnovation conference
   Poznan - Sep 23rd & 24th
e-nnovation conference
                       Poznan - Sep 23rd & 24th




Go, go, go!!



         Alex Barrera (@abarrera)
            abarrera@inkzee.com

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Ennovation talk