1. OFFERING MORE
THAN EXPECTED
Trends in Newspaper Publishing,
Diversification
and Added Value Enhancements
Alois Pöllhuber
Managing Director
FERAG Ges.m.b.H / Vienna
INMA Congress Vienna
Oct. 1-3, 2008

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Current Headlines
OFFERING MORE
THAN EXPECTED
„Newspaper circulation drops ”
“Newspaper Ad Revenue Down ”
“Troubled newspaper lays off workers”
“Newspaper publisher offers buyouts”
„In the year 2043 the last newspaper
will be printed“
Phil Meyer, „The Vanishing Newspaper“
„...excuse me, do you still print?“
Page 2

3. The Facts
Circulation of newspapers is declining
Newspapers (Daily/weekly Germany) - 17 %
OFFERING MORE 1997 = 31.4 Mio. pcs.
THAN EXPECTED
2007 = 26.0 Mio. pcs.
Media consumption increases
- Internet: 2001 – 2007: from 33 % to 93 %
– Newspaper: 2001 – 2007: from 84 % to 89 %
Advertising share for print remains high
– Print 2015 9.4 bn €
– TV 2015 9.9 bn €
– Online 2015 (12 % growth p.a.) 7.0 bn €
Roland Berger Strategy Consultants, Munich - April 2008
Page 3

4. Look for opportunities…..
 Semi-commercial
 Utilisation of existing equipment
 contractprinting
 Creation of new products heat/coldset
OFFERING MORE
THAN EXPECTED
 Niche markets/Special interest paper
 New market segments
 supplements
 Free newspapers
 New, (young) readers
 Advertisment journal
 Additional revenues
 New Format, new Shape
 Tabloid, Stitched, Trimmed
 Heatset cover
 attractive looking, new adds and customer
 Added Value
 Bons, Booklets, CD´s, Samples
Page 4

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What do we do?
Win Customers with Product Diversification and
Added Value Enhancements
OFFERING MORE
THAN EXPECTED
Page 5

6. Added Value Today
OFFERING MORE
THAN EXPECTED
Inserting
Polybagging
Stitching &
Trimming
Page 6

7. Next Steps
• Don’t give up on print product
OFFERING MORE
THAN EXPECTED
• Step back and identify new target markets
• Enhance/add value to your product to attract your target market
Please join at booth no. 5
to learn more about along with looking at
some real examples of what is achievable.
Page 7

8. OFFERING MORE
THAN EXPECTED
Mr. Ian Fisher
Managing Director
Mortons Print Limited
Horncastle/UK
Page 8