Inman Connect New York 2017

1. Technology is
changing Trust
And Your Reputation

2. My hotel room

3. My airbnb 

4. My airbnb 

5. 74% of an
agent’s business,
does NOT come
from web leads, it
comes from
word of
mouth
marketing.

6. Of people are
suspicious of really
good reviews,
especially hundreds
of 5 star reviews
57%

7. Know What Your
Reputation Is
Because it isn’t on Google, or Zillow

8. Do a Brand Rep
Audit
If you can define and measure
trust, you can manage it.

9. • What’s the first impression I make? How about online?
• If my coworkers were asked to talk about me, when I
wasn’t present, what do you think they’d say?
• What do you think I’m like to work with?
• How have I exceeded your expectations in the past?
• How have I disappointed you in the past?

10. Your
Brand
Code
Find 3 words that
define what your
brand stands for
Brand
Positioning

11. What do you want people to say
about you?
What are you willing to DO to get
them to say it?

12. The Shortcut to Blah Leads, Relationships and
Business
Obstacles to
Execution

13. “My agent took ages to
respond to me, I felt like I
was forcing my mother to
text me back.
I should have known the
minute I saw her Nokia.”

14. We are
streamlining
our product
portfolio

15. Design and engineer
a PEER user experience – then
measure it.
Insight is the new black.

16. Ick..
Or Incredible?
Click bait, Growth-hacking, and Marketing

17. “People are busy. All you really have to do is slap
together a Top Ten list...people go bananas over
those. Just make sure it has a KILLER HEADLINE.”

18. “Trust is earned in
drips and lost in
buckets. Every click
bait headline
endangers
customer trust.”
Tara Nicholle Nelson

19. www.futurebusiness.com
Your topic of Business presentation
There are 18 Ways to be Seen on Google
Reviews are Only One
Third party News
Charitable Giving
Company?
Articles
Press Releases
Social Proof & Social Identifiers

20. Does your
reputation live
up to your
marketing
message?

21. 1. Specific income/sales
results
2. Misleading information
about service
3. Promises that can’t be
measured
3 things
to steer
clear of:

22. Use customer testimonials as brand stories,
bring them to life in your marketing
Let Your Customers Do The Marketing

23. “Along with Success
Comes a Reputation
for Wisdom”
Euripides