The "Internet of You" and what it means for the Future of Technology - Adrienne Meisels
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Inman Connect New York 2017
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The "Internet of You" and what it means for the Future of Technology - Adrienne Meisels
- 1. “’Big Data’ Will Change How You Play, See the Doctor, Even Eat,” by Kevin Maney, Newsweek, July 2014. “We’re entering an age of personal big data, and its impact on our lives will surpass that of the Internet.”
- 20. “The game changer ushering in the new era is the ability to make sense of data in ways that let non-tech humans interact with it, use it and learn from it.” “’Big Data’ Will Change How You Play, See the Doctor, Even Eat,” by Kevin Maney, Newsweek, July 2014.
- 34. “The Internet of Me,” Aseem Chandra, Adobe Digital Marketing Blog, April 2015. “A world in which tens of thousands of apps and devices are added to the Internet every second is only valuable if those apps and devices are learning about my life and working together to create experiences I need… Consumers don’t want an Internet of 1,000 apps and devices with disparate content— they want an Internet of Me.”
- 35. “Good morning, Brad. Can I pre-order your Chai Latte before your meeting downtown?”
Editor's Notes
- Think about the impact the Internet has had on your life. How you had to mail every bill, paper maps, watch videos on VCR Now, imagine something that has the potential to transform your life …. We are on the cusp of this transformation right now, and it’s Every 20 yrs or so, our lives are revolutionized by a powerful technology that moves from the realms of the backroom enterprises … In the 1970s, computing transitioned…We went from mainframe computers …PC
- We are on the cusp of this transition right now. But it’s a transition that has been in the works for almost half a century. Every twenty years or so, our lives are transformed by a powerful technology that moves from the realms of large enterprises into the hands of consumers. In the 1970s, computing transitioned. We went from mainframe computers to PC’s. In 1975, there were 50,000 PC’s in the world. As of 2015, there were 2 billion. To date myself . . .
- We are on the cusp of this transition right now. But it’s a transition that has been in the works for almost half a century. Every twenty years or so, our lives are transformed by a powerful technology that moves from the realms of large enterprises into the hands of consumers. In the 1970s, computing transitioned. We went from mainframe computers to PC’s. In 1975, there were 50,000 PC’s in the world. As of 2015, there were 2 billion. To date myself . . .
- We are on the cusp of this transition right now. But it’s a transition that has been in the works for almost half a century. Every twenty years or so, our lives are transformed by a powerful technology that moves from the realms of large enterprises into the hands of consumers. In the 1970s, computing transitioned. We went from mainframe computers to PC’s. In 1975, there were 50,000 PC’s in the world. As of 2015, there were 2 billion. To date myself . . .
- We are on the cusp of this transition right now. But it’s a transition that has been in the works for almost half a century. Every twenty years or so, our lives are transformed by a powerful technology that moves from the realms of large enterprises into the hands of consumers. In the 1970s, computing transitioned. We went from mainframe computers to PC’s. In 1975, there were 50,000 PC’s in the world. As of 2015, there were 2 billion. To date myself . . .
- I started coding when I was 11 years old on a Radio Shack TRS 80
- The 2010s is the next transition: it is the coming out party for data. Until now, the ability to access, assemble, and glean insights from vast and deep data has been locked inside the govt and .. They’ve been crunching data – to improve operations … maximize profits But now, YOU will have the ability to capture, process and analyze YOUR PD to improve YOUR h, w, h and p Your data will answer questions you could never before answer Your PD has the potential to anticipate your every need, delivering services… This is the promise of the “Internet of You.”
- An exploding # of connected devices are collecting new kinds of information Devices like your smart phone, wearables like the Fitbit and Apple Watch Think about your smartphone: it’s collecting info abt your real-world experiences You are consciously and unconsciously creating data constantly. Just think about the information you create from the minute you wake up
- All this data paints a vivid picture of daily activities, purchasing desires As each day, month, and year goes by, the amount of data we are creating grows Aggregated, all this small personal data becomes Personal Big Data. Being able to leverage Personal Big Data in deep and meaningful ways is the holy grail of the Internet of You
- All this data paints a vivid picture of daily activities, purchasing desires, habits and motivations – a complete stream of information – all about you. As each day, month, and year goes by, the amount of data we are creating grows and grows – to unimaginable volumes. Aggregated, all this small personal data becomes Personal Big Data. Being able to leverage Personal Big Data in deep and meaningful ways is the holy grail of the “Internet of You”.
- And what's the best way to LITERALLY make sense of data for humans? Well, let’s look at how our brains have been doing it for eons. Our brains have evolved over 2 million years to process our daily experiences based on our physical real-world environment At any moment, our physical body is always at some latitude-longitude ..
- The hippocampus part of our brain connects this who-what-when-where to recreate CONTEXT. The hippocampus is responsible for short-term to long-term memory which is the memory responsible for personally experienced events … We would not be able to remember how to get back to this room …
- So here’s the problem: While our brains contextualize each moment of our real …in our digital lives, all this data is disconnected. Digitally, a single moment of life is recorded across various apps. Let’s say you and a client went to dinner None of these apps talk to each other. They don't work together. Each one you open separately, create data in it, close it, and then that app stores that data in its own format for its own later use. The result is that none of these apps have a holistic view of the user.
- The Internet of You must be driven by an intelligent, centralized layer, that, Done right, your Internet of You will understand the real world context of every moment of your life. Because of that context, it will deeply know you and will deliver services,. . . it will be all about you. Take this one step further. One day the Internet of You will predict what you want before you even ask.
- Let’s say Starbucks knows that you get a chai latte before work every morning because of your purchase history. NOW lets connect that purchase data to your current location and calendar. Now your Starbucks app can say, “Good morning, Brad. We see you have a 9:00 am meeting downtown. Would you like to preorder a chai latte from the Starbucks near there? Click here to order and click here to reroute – add 5 mins to your travel time…” and then as you drive to pick it up, your Starbucks app sees where you currently are, checks in with Waze, and realizes you’re going to be late for your meeting and notifies you, “Brad, would you like us to message the event participants as to your arrival time?” And if Starbucks is really smart, with your permission, they could take the coffee orders of everyone else at the meeting and also have those waiting for you to pick up.
- Now you’re the hero, not just the guy who came late to the meeting. Your smart device that monitors your blood sugar can be connected to your medical history … can see when you last ate ... The predictive services, content and offers that can be delivered to you, and are just about you, are endless. Without the ability to contextualize data on an event by event, person by person level, we are left with recommendations and personalization based on aggregate level demographics or psychographics. You get recommendations based on people LIKE you, not on YOU. That’s the reality we live in now. HELICOPTER.
- We need the ability to reattach the context – the 4W’s - to merge all this siloed data we are creating about our lives into a single network I founded the startup myPlanit to focus on just this. We are fueling the Internet of You by syncing data from your different apps and We parse the data out from these silos and link them back together based on Once we have all this interconnected data, we are making it available to other. So, for the first time, siloed applications will easily be able to talk to, and plan w/, each other. So what does all this have to do with real estate? The context of “Who, what, where and when” is especially important to real estate. You manage your careers on “who, what where and when.” And you have sophisticated methodologies for keeping track of that information. We’ve spoken to several agents and got a peek into the proprietary methodologies they use to manage it all ..
- Now, imagine how your job would be transformed with the Internet of You. Imagine all your calendar appointments, places you visited, and photos and notes about each home connected together, digitally accessible and searchable based on time and location context… based on how your brain works. If, using the GPS sensor, every home you showed was automatically recorded for you If you could see every appointment on a map and get directions from one to the next … If you could see all the homes you showed a client with your notes and photos … Now, what if MLS or RLS listings were automatically connected to all this data?
- It is the actual myPlanit mobile application for the iPhone. It is free and is available in the Apple App Store starting today. You are the first to know about it! We’re working on integrating MLS data into Privacy and security
- As data becomes ubiquitous and democratized, layered on top of computing and There will be an entire new generation of services that will run in the background, be with you, and add value to your daily flow, prod & experiences. The companies that succeed in this “Internet of You” will become the next generation of household services “Big data” doesn’t even begin to describe the enormity of what’s coming next…