European Market Overview - InMobi Mobile Ad Network

•

2 likes•607 views

We can provide data and research on mobile consumers in over 125 countries around the world, through our massive global network. We're also committed to providing an independent and transparent research voice in the mobile advertising space.

Technology Business

MAY 2011

EUROPEAN MARKET OVERVIEW
3,689,503,531 MONTHLY MOBILE
ADVERTISING IMPRESSIONS
ON THE InMOBI NETWORK

57% 62%
SMARTPHONE SMARTPHONE

38% 51%
IMPRESSIONS IMPRESSIONS

GROWTH IN GROWTH IN
TOTAL IMPRESSIONS TOTAL IMPRESSIONS MOBILE IMPRESSIONS SMARTPHONE IMPRESSIONS
2.7 billion 3.7 billion OVER THE PAST IN THE EUROPEAN
FEB 2011 MAY 2011 3 MONTHS MOBILE MARKET

HANDSET SHARE OF IMPRESSIONS MANUFACTURERS SHARE OF IMPRESSIONS
MAY 2011

OTHER
6.6 5.1 4.5 3.5 2.2 18% 19%

13.8 11%
18%
16%
RIM Blackberry 8520

18%
Samsung GT-i9000
Apple iPhone

SINCE FEB 2011
Apple iPod
HTC Desire

Apple iPad

FEB 11
MAY 11

SINCE FEB 2011

APPLE SAMSUNG NOKIA RIM HTC

OS SYSTEM SHARE OF IMPRESSIONS TOP COUNTRIES BY REGION
SINCE FEB 2010

FEB 11
SWEDEN
MAY 11 3.0%

UNITED KINGDOM
23.0%
RUSSIAN FED.
NETHERLANDS 2.5%
5.7%

ANDROID iPHONE OS RIM OS GERMANY
12.1%

26.9% 19.5% 15.8% 6.0%
FRANCE
ROMANIA
5.7%

SPAIN ALBANIA
8.8% 2.1%
TURKEY
ITALY 5.5%
3.4%

ANDROID 0S FASTEST UNITED KINGDOM
SPAIN
CONTINUES TO BE THE #1 PLATFORM IN THE REGION GROWTH GERMANY

www.inmobi.com / research@inmobi.comm / @InMobi

More from InMobi

This preview of the full report is based on the survey of 800+ app marketers from around the world. The survey revealed compelling insights into the world of mobile app marketing including the goals, challenges, budgets as well as strategies for user acquisition, retention, measurement, and attribution used by app marketers. Download the full report here - http://go.inmobi.net/the-state-of-mobile-app-performance-marketing-report

A Comprehensive Guide for App Marketers

InMobi

The digital advertising ecosystem continues to be threatened by an ever-expanding and evolving web of ad fraud, leaving advertisers scrambling to scrutinize the authenticity of each impression and every subsequent user interaction. Fraud is destroying value and trust within the mobile advertising ecosystem with every passing day and, according to a recent study, it's estimated to cost advertisers $16.4 billion in 2017. While advertisers are the obvious victims, other players in the media supply chain such as agencies and networks are also greatly impacted. In order to truly eradicate fraud, advertisers, ad networks and attribution technologies must form a united front to turn ad fraud detection into ad fraud prevention. This webinar will discuss the state of the art and latest advances in technology in the war against the invisible army of advertising fraudsters and explore strategies in which various industry stakeholders can work together towards stamping out ad fraud once and for all. In this PPT you'll learn: What are the incentives for mobile ad fraud? What does fraud look like and how can it be detected? How can the industry work together to eradicate ad fraud?

A Cure for Ad-Fraud: Turning Fraud Detection into Fraud Prevention

InMobi

Digital ad spending across the world is growing exponentially and mobile is owning the lion's share, adding value with every passing day. However, all is not well on the mobile front - it's time the mobile ecosystem woke up to reality and devised a plan to battle fraudsters who are eroding trust and stealing valuable ad dollars. To rein in the malicious players, all players including advertisers, networks, publishers and independent measurement platforms need to come together to address the 3 core issues of Brand Safety, Viewability and Fraud.

[Webinar] driving accountability in mobile advertising

InMobi

Today, mobile video is eating the world! With an increase in video viewing across connected devices, globally, by 2018, 64% of global online video views are expected to be on mobile. In such a scenario, mobile video ads are going to dominate the future of marketing. However, with mobile video advertising still in its nascent form, there are several challenges for the mobile advertising industry to collectively address in order to move forward. And key amongst these is the issue of mobile video viewability. In this PPT, you will understand: What mobile video viewability really means Global definitions of mobile video viewability Viewability through independent measurement What to look for when choosing the right viewability partner

The Brand Marketer's Guide to Mobile Video Viewability

InMobi

2016 was an eventful year for mobile in Asia Pacific especially in Indonesia, as more consumers are deserting desktops for mobile devices. Right from socialising, banking, planning their travel, to purchasing groceries mobile has become ingrained in a consumer’s life. Mobile, in short, has become a catalyst for transformation in the way we live our lives. As mobile technology and innovation continue to drive the way forward, here are the key mobile marketing research insights of 2017 in Indonesia based on InMobi’s network data.

Top 2017 Mobile Advertising Trends in Indonesia

InMobi

Mobile marketing strategy guide

InMobi

InMobi Yearbook 2016

InMobi

More than half of mobile app users today lose interest or uninstall within a week. In such a transient environment, the onus is on the app developer to ensure that active users continue to engage and dormant users re-engage with the app. But what steps do you need to take to achieve this? Well, the good thing is that mobile is one of the most measurable ecosystems in the world! Going beyond just app installs, deep dive into your in-app user data to measure and optimize for maximizing retention. Download this slide to learn: 1. Importance of Mobile Retention 2. Insights into retention rates across different app categories in India 3. How to leverage tracking and attribution partners to boost user retention 4. Evolution of mobile retention from last click attribution to multi-touch attribution

Boost Retention on Mobile and Keep Users Coming Back for More!

InMobi

Advertising is storytelling. It's about bringing a brand experience come alive through a compelling ad experience. Mobile-first creative technology exists to create such immersive ad experiences on mobile devices. Today, mobile advertising leverages device features such as front-facing cameras and gyroscopes to create compelling brand stories that drive brand consideration and purchase. Mobile creatives across formats such as rich media, video and native are transforming the power of mobile advertising today. Watch this video to: - Understand the key steps to creating mobile creatives specifically for mobile devices - Discover what goes on behind creating InMobi’s award-winning creatives - Learn about key findings from InMobi and Mindshares’ research on the “Power of Integrating TV and Mobile campaigns”

Building Mobile Creatives that Deliver Real Results

InMobi

Everything you need to know about mobile video ads in india and apac

InMobi

The Golden Age of Mobile Video Advertising | Global

InMobi

Snapchat is persuading the world to go vertical, Facebook is busy bringing 360° videos to the users and in some corner, marketers are overwhelmed with the form-factors of the storytelling. Although the popularity of these mobile videos is soaring among the end-users, the right way of leveraging the burgeoning video form-factors to achieve marketing and monetization goals is far from being understood. This presentation will help developers to take smarter decisions on their video advertising strategy, which includes: 1. What are the trending video ad formats? 2. How can publishers increase their revenue and boost user retention by adding the video to their monetization mix? 3. How can marketers leverage video advertising to engage and acquire users?

Everything a developer needs to know about the mobile video ads

InMobi

Programmatically Speaking with InMobi and Rubicon Project

InMobi

Brands have complex goals when it comes to mobile marketing. Crafting effective creatives for mobile in addition to delivering on large-scale awareness and ‘real’ user-engagement goals are major pain points for agencies and brands. We tell you how brand marketers and agencies on mobile achieve higher engagement by combining the power of real-time data signals with immersive creatives for each campaign. In this presentation, you will 1. Learn how award-winning mobile campaigns of brands like Unilever harness the true power of mobile marketing 2. Know how to create ad campaigns that are relevant (what the user likes) and contextual (where and when she is), so your brand is discovered at the most appropriate moment 3. Understand how to combine mobile data sciences with a user-first approach and innovative creatives to enable discovery, engagement, and loyalty for brands.

How Successful Brand Marketers Combine the Power of Mobile Data Science And C...

InMobi

InMobi inDecode - Demystifying Mobile App Uninstalls

InMobi

InMobi inDecode - Optimizing for LTV

InMobi

Building a globally successful app business from India is not simple. The challenges range from understanding global audiences, user acquisition tactics and localizing app content to suit global palates. What do app developers and mobile marketers need to keep in mind while building their global expansion plans? Pramod Rao (SVP of Growth at Zomato) and Supriya Goswami (Head of Marketing, India and SE Asia at InMobi) share their experiences and take you through the most important aspects of going global.

Winning Strategies for Going Global

InMobi

InMobi inDecode - How to Acquire & Retain High LTV Users

InMobi

InMobi inDecode - How To Make Your App Go Viral

InMobi

The State of App Downloads and Monetization Report : North America 2015

InMobi

More from InMobi (20)

A Comprehensive Guide for App Marketers

A Cure for Ad-Fraud: Turning Fraud Detection into Fraud Prevention

[Webinar] driving accountability in mobile advertising

The Brand Marketer's Guide to Mobile Video Viewability

Top 2017 Mobile Advertising Trends in Indonesia

Mobile marketing strategy guide

InMobi Yearbook 2016

Boost Retention on Mobile and Keep Users Coming Back for More!

Building Mobile Creatives that Deliver Real Results

Everything you need to know about mobile video ads in india and apac

The Golden Age of Mobile Video Advertising | Global

Everything a developer needs to know about the mobile video ads

Programmatically Speaking with InMobi and Rubicon Project

How Successful Brand Marketers Combine the Power of Mobile Data Science And C...

InMobi inDecode - Demystifying Mobile App Uninstalls

InMobi inDecode - Optimizing for LTV

Winning Strategies for Going Global

InMobi inDecode - How to Acquire & Retain High LTV Users

InMobi inDecode - How To Make Your App Go Viral

The State of App Downloads and Monetization Report : North America 2015

Recently uploaded

Histor y of HAM Radio presentation slide

vu2urc

presentation ICT roal in 21st century education

jfdjdjcjdnsjd

Finology Group – Insurtech Innovation Award 2024

The Digital Insurer

A Domino Admins Adventures (Engage 2024)

Gabriella Davis

Automating Google Workspace (GWS) & more with Apps Script

wesley chun

Advantages of Hiring UIUX Design Service Providers for Your Business

Pixlogix Infotech

As privacy and data protection regulations evolve rapidly, organizations operating in multiple jurisdictions face mounting challenges to ensure compliance and safeguard customer data. With state-specific privacy laws coming up in multiple states this year, it is essential to understand what their unique data protection regulations will require clearly. How will data privacy evolve in the US in 2024? How to stay compliant? Our panellists will guide you through the intricacies of these states' specific data privacy laws, clarifying complex legal frameworks and compliance requirements. This webinar will review: - The essential aspects of each state's privacy landscape and the latest updates - Common compliance challenges faced by organizations operating in multiple states and best practices to achieve regulatory adherence - Valuable insights into potential changes to existing regulations and prepare your organization for the evolving landscape

TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments

TrustArc

Data Cloud, More than a CDP by Matt Robison

Anna Loughnan Colquhoun

How to Troubleshoot Apps for the Modern Connected Worker

ThousandEyes

The 7 Things I Know About Cyber Security After 25 Years | April 2024

Rafal Los

Three things you will take away from the session: • How to run an effective tenant-to-tenant migration • Best practices for before, during, and after migration • Tips for using migration as a springboard to prepare for Copilot in Microsoft 365 Main ideas: Migration Overview: The presentation covers the current reality of cross-tenant migrations, the triggers, phases, best practices, and benefits of a successful tenant migration Considerations: When considering a migration, it is important to consider the migration scope, performance, customization, flexibility, user-friendly interface, automation, monitoring, support, training, scalability, data integrity, data security, cost, and licensing structure Next Wave: The next wave of change includes the launch of Copilot, which requires businesses to be prepared for upcoming changes related to Copilot and the cloud, and to consolidate data and tighten governance ShareGate: ShareGate can help with pre-migration analysis, configurable migration tool, and automated, end-user driven collaborative governance

Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff

sammart93

What is a good lead in your organisation? Which leads are priority? What happens to leads? When sales and marketing give different answers to these questions, or perhaps aren't sure of the answers at all, frustrations build and opportunities are left on the table. Join us for an illuminating session with Cian McLoughlin, HubSpot Principal Customer Success Manager, as we look at that crucial piece of the customer journey in which leads are transferred from marketing to sales.

04-2024-HHUG-Sales-and-Marketing-Alignment.pptx

HampshireHUG

Enterprise Knowledge’s Urmi Majumder, Principal Data Architecture Consultant, and Fernando Aguilar Islas, Senior Data Science Consultant, presented "Driving Behavioral Change for Information Management through Data-Driven Green Strategy" on March 27, 2024 at Enterprise Data World (EDW) in Orlando, Florida. In this presentation, Urmi and Fernando discussed a case study describing how the information management division in a large supply chain organization drove user behavior change through awareness of the carbon footprint of their duplicated and near-duplicated content, identified via advanced data analytics. Check out their presentation to gain valuable perspectives on utilizing data-driven strategies to influence positive behavioral shifts and support sustainability initiatives within your organization. In this session, participants gained answers to the following questions: - What is a Green Information Management (IM) Strategy, and why should you have one? - How can Artificial Intelligence (AI) and Machine Learning (ML) support your Green IM Strategy through content deduplication? - How can an organization use insights into their data to influence employee behavior for IM? - How can you reap additional benefits from content reduction that go beyond Green IM?

Driving Behavioral Change for Information Management through Data-Driven Gree...

Enterprise Knowledge

This presentations targets students or working professionals. You may know Google for search, YouTube, Android, Chrome, and Gmail, but did you know Google has many developer tools, platforms & APIs? This comprehensive yet still high-level overview outlines the most impactful tools for where to run your code, store & analyze your data. It will also inspire you as to what's possible. This talk is 50 minutes in length.

Powerful Google developer tools for immediate impact! (2023-24 C)

wesley chun

Strategies for Landing an Oracle DBA Job as a Fresher

Remote DBA Services

Tata AIG General Insurance Company - Insurer Innovation Award 2024

The Digital Insurer

Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...

Neo4j

Partners Life - Insurer Innovation Award 2024

The Digital Insurer

Axa Assurance Maroc - Insurer Innovation Award 2024

The Digital Insurer

How to Troubleshoot Apps for the Modern Connected Worker

ThousandEyes

Recently uploaded (20)

Histor y of HAM Radio presentation slide

presentation ICT roal in 21st century education

Finology Group – Insurtech Innovation Award 2024

A Domino Admins Adventures (Engage 2024)

Automating Google Workspace (GWS) & more with Apps Script

Advantages of Hiring UIUX Design Service Providers for Your Business

TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments

Data Cloud, More than a CDP by Matt Robison

How to Troubleshoot Apps for the Modern Connected Worker

The 7 Things I Know About Cyber Security After 25 Years | April 2024

Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff

04-2024-HHUG-Sales-and-Marketing-Alignment.pptx

Driving Behavioral Change for Information Management through Data-Driven Gree...

Powerful Google developer tools for immediate impact! (2023-24 C)

Strategies for Landing an Oracle DBA Job as a Fresher

Tata AIG General Insurance Company - Insurer Innovation Award 2024

Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...

Partners Life - Insurer Innovation Award 2024

Axa Assurance Maroc - Insurer Innovation Award 2024

How to Troubleshoot Apps for the Modern Connected Worker

European Market Overview - InMobi Mobile Ad Network

1. MAY 2011 EUROPEAN MARKET OVERVIEW 3,689,503,531 MONTHLY MOBILE ADVERTISING IMPRESSIONS ON THE InMOBI NETWORK 57% 62% SMARTPHONE SMARTPHONE 38% 51% IMPRESSIONS IMPRESSIONS GROWTH IN GROWTH IN TOTAL IMPRESSIONS TOTAL IMPRESSIONS MOBILE IMPRESSIONS SMARTPHONE IMPRESSIONS 2.7 billion 3.7 billion OVER THE PAST IN THE EUROPEAN FEB 2011 MAY 2011 3 MONTHS MOBILE MARKET HANDSET SHARE OF IMPRESSIONS MANUFACTURERS SHARE OF IMPRESSIONS MAY 2011 OTHER 6.6 5.1 4.5 3.5 2.2 18% 19% 13.8 11% 18% 16% RIM Blackberry 8520 18% Samsung GT-i9000 Apple iPhone SINCE FEB 2011 Apple iPod HTC Desire Apple iPad FEB 11 MAY 11 SINCE FEB 2011 APPLE SAMSUNG NOKIA RIM HTC OS SYSTEM SHARE OF IMPRESSIONS TOP COUNTRIES BY REGION SINCE FEB 2010 FEB 11 SWEDEN MAY 11 3.0% UNITED KINGDOM 23.0% RUSSIAN FED. NETHERLANDS 2.5% 5.7% ANDROID iPHONE OS RIM OS GERMANY 12.1% 26.9% 19.5% 15.8% 6.0% FRANCE ROMANIA 5.7% SPAIN ALBANIA 8.8% 2.1% TURKEY ITALY 5.5% 3.4% ANDROID 0S FASTEST UNITED KINGDOM SPAIN CONTINUES TO BE THE #1 PLATFORM IN THE REGION GROWTH GERMANY www.inmobi.com / research@inmobi.comm / @InMobi

European Market Overview - InMobi Mobile Ad Network

Recommended

Recommended

More Related Content

More from InMobi

More from InMobi (20)

Recently uploaded

Recently uploaded (20)

European Market Overview - InMobi Mobile Ad Network