InMobi Mobile Insights Report Quarter 1, 2011 vs Quarter 1, 2012: Mobile advertising grows 156% in Australia; Tablet device enters top 5 handsets. More information at: http://www.inmobi.com/press-releases/2012/04/24/inmobi-mobile-insights-report-quarter-1-2011-vs-quarter-1-2012-mobile-advertising-grows-156-in-australia-tablet-device-enters-top-5-handsets/?mkt_tok=3RkMMJWWfF9wsRow5%2FmYJoDpwmWGd5mht7VzDtPj1OY6hBkuJLuJK1TtuMFUGpsqOOCQDA0SGg%3D%3D

1. Quarter 1, 2011 vs Quarter 1, 2012
AUSTRALIA MARKET OVERVIEW
1,548,891,559
Quarterly Mobile
Adve r tising Impressions
on the InMobi Net w ork
71%
Sma r tphone
Impressions
89%
Sma r tphone
Impressions
156%
Growth in mobile
219%
Growth in smartphone
impressions over the impressions in the
past 1 year Australia mobile market
Total impressions Total impressions
0.61 billion 1.5 billion
Q1, 2011 Q1, 2012
Handset Share Of Impressions Manu facturer’s Share Of Impressions
Q1, 2012 Sony Ericsson
2% Others
8%
Apple iPhone 4.2%
43.7% Nokia 7%
HTC 7%
Apple iPod
5.6% Apple 54%
RIM 11%
Samsung GT-I9100 ( Galaxy S II )
4.9% Samsung
12%
Apple iPad 4.7% Q1, 2011
Q1, 2012
RIM BlackBerry 9700 4.0%
Since Q1, 2011 Apple Samsung RIM HTC Nokia
OS Share Of Impressions Key Insight for Q1 2012
Q1, 2012 Since Q1, 2011
+19%
+9.3 %
+7.8 % -16.5 %
iOS
Symbian continues to dominate the share
of impressions capturing 54%
of the mix
iOS Android RIM OS Symbian OS
54.0% 23.6% 10.6% 5.3%
For more information about this research or more mobile
advertising insights please visit www.inmobi.com/research @InMobi_au