Digital strategy in museums: need, trends, challenges. Stratégie digitale au musée: besoin, tendances, défis. Presentation for #ICOFOM14 (ICOM Committee for Museology). Paris 2014

1. Stratégie digitale au musée: besoin, tendances, défis
Digital strategy in museums: need, trends, challenges
Conxa Rodà @innova2
Museu Nacional d’Art de Catalunya, Barcelona
http://vangoyourself.com/vango/evening-lecture-hendrik-jacobus-scholten-1824-1907-vangod-by-zagrebeuropeanaday

2. MUSEUM AS A CONNECTOR
Content
Knowledge
Connect
Audiences

3. Museum Connection Strategy
(Digital or not)
 make collections more accessible
 attract new audiences
 improve the experience of the visit
 encourage learning and creativity
 create community
 give visibility to scientific work

4. Please,
take a photo!
Museu Nacional d’Art de
Catalunya, Barcelona
Social uses change

5. Cross- Digital Dimension
“Digital will need to become
a dimension
of everything the museum does”
Tate Digital Strategy 2013-15

6. “Technology is not the thing.
It’s what it enables”
Pam Grossman
Stanford University,
Centre to Support Excellence in Teaching

7. Mission: Museums and Education
Connect
creativityanalysis
students / users
knowledge
observation

8. Concepts as Connectors
Art Museum,
North Carolina, US
http://artnc.org/

9. #thyssen140

10. BLOGS
Connect
-community
-museums
-staff

11. Our visitor is mobile
and our content?

12. Storytelling
•Are we explaining what the
audience want to know?
•The works: plenty of stories to tell.

13. http://collections.vam.ac.uk/crowdsourcing/
Online Collections

14. http://vangoyourself.com: connecting Art to People through scenification (and sharing)

15. Out of the box: collaborative platforms
Wikipedia
Google Art
project
Europeana
Collections/
Content

16. Partage Plus Project=
75.000 works
of Art Nouveau

17. Museums and Wikipedia
Make available the maximum amount
of knowledge
to the maximum number of people
with the best quality possible
Shared goal

18. Museu Nacional d’Art de Catalunya_Google Art Project. Frontal Seu d’Urgell, s. XII

19. web
Open
Content
Social
Media
Online
Collection
e-Publishing
Interactive
Museography
Mobile
Online/onsite
Integration
Cooperativ
eMind/Tool
s
Training
Digital Strategy Map
for Museums
e-Marketing
© Conxa Rodà, 2012
Education

20. web
Open
Content
Content release under
-Creative Commons
Public Domain
Linked Open Data
Crowdsourcing
Wikipedia
Europeana
Google Art Project
Art Babble
Art Finder
Open peer Review
Social
Media
Online
Collection
e-Publishing
Interactive
Museography
Mobile
Online/onsite
Integration
Digitization
Visualisation
Social tagging
Augmented Reality
Multitouch tables
Multimedia Lab
Multimedia guide, wearables
Accessibility
Visitors’ participation
web 2.0
Blog
Community
Sharing
Co-creation
Apps
Mobile web
Mobile tours
Gamification
Geolocation
m-commerce
m-learning
QR, NFC, iBeacons
Cooperative
Mind/Tools
Training
Digital Strategy Map
for Museums
Digital Networking
Internal
Wikis
Cloud
Working methods
Cross-departmental collab.
Digital proficiency
Digital preservation
Analytics
Institutional Web
------
Virtual tours
Multimedia gallery
Virtual classroom
Online Library
Digital Archive
Accessibility (WAI)
e-Press
Sstreaming
Podcasts
SEO/analytics
Digital Projects
Net-art
Virtual Exhibits
Collective data mining
e-Marketing
Membership
Ticketing
Shop
Hiring spaces
Funding
e-mailing
Multichannel
Visitors’ engagement
Education
e-Learning
Edu-projects
Games
Scholarly catalogues
E-books
Magazines
Educational material
Annual reports
Print-on-demand

21. Our Museum main digital projects
 The Online Collection
 The Website redesign
 Social Media
 Mobile
 Open content
 Interactive + multimedia museography

22. www.museunacional.cat: the new website

23. 7 Museum Trends
 Mobile everywhere
 User-centered, co-creation
 Content strategy, audiovisual
 Integration of Digital Assets
 eLearning / MOOCs
 Augmented reality, 3D printing,
gamification, wearables
 Open Content
Photo: Thinkstock

24. Free, accessible, open Knowledge is the public’s right and a museum’s dutyFree, accessible, open Knowledge is the public’s right and a museum’s duty
Free, accessible, OPEN
Knowledge is the public’s right
and a museum’s duty
@innova2

26. Open Data
sharing
www.ght.org.uk/userfiles/image/webgeneral/medical-records-shelf.jpg
www.asifocus.com/wp-content/uploads/2011/11/data-sharing.jpg
Virtuous circle of Open:
using + sharing + reusing data
= heritage more available

27. Biggest Challenge
MY precious...
Overcoming resistances
to open data
for public use & reuse

28. Thank you, Merci
Gracias, Gràcies!
Conxa Rodà @innova2
Museu Nacional d’Art de Catalunya
www.museunacional.cat
#ICOFOM14
Université Sorbonne
Paris, June 6 2014