Check out our presentation on South by Southwest 2017 as we aim to bring you the breakdown of startups at the event. Get your dose of inspiration and innovation!

1. SXSW TRENDS
OPPORTUNITIES FOR BUSINESS
MARCH 2017
1

11. What is it about?
New ways of visualisation via:
- Augmented Reality
Overlaying effects in the physical space
- Virtual Reality
Interacting within a digital space
Applications involve the use of the Google
Cardboard, Oculus Rift, and other emerging
offerings from industry giants.
Industries Impacted
➔ Gaming & entertainment
➔ Data visualization
➔ Education
➔ Medical care
➔ Transportation, and many more
What business models are used?
➔ Software-as-a-Service
➔ Product Sales

12. LAMPIX
“Enhancing physical
interactions with AR”
Uses a lamp to project
AR onto flat surface.
Benefits:
➔ Corporates can enable AR games for in-store retail engagement.
➔ Businesses can develop real-time internal collaboration across borders.

13. What is it about?
Improvements to business operations via:
- Streamlining understanding & application
of information
Simplifying the workflow and analytics for
greater productivity
Applications involve a number of ways that
include (but are not limited to) data collection,
management, analysis, presentation, and
interpretation.
Industries Impacted
➔ Healthcare
➔ Agriculture
➔ Legal
➔ Business-to-Business
What business models are used?
➔ Software-as-a-Service
➔ Service Sales

14. Benefits:
➔ Healthcare companies can improve patient selection for drug trials.
➔ Improved patient selection can optimise and improve medical treatment.
Deep 6 AI
“Achieve better patient
outcomes through AI”
AI-analysed medical
records to better allocate
patients for trials.

15. Helixworks
“Innovating with
DNA for new
opportunities”
Maker of synthetic
DNA for research
and enabler of
DNA data storage.
Benefits:
➔ More efficient data storage for companies with the added ability to work with data at a
larger scale.

16. What is it about?
New ways of learning and enjoyment via:
- Content Platforms
Ways of discovering new media
- Hardware
Products which create new & engaging
experiences for the consumer
Sectors include (but are not limited to) gaming,
music, film, television, video, news and
publishing, streaming and digital storytelling, as
well as new and hybrid forms of entertainment.
Industries Impacted
➔ Gaming
➔ Film & Music
➔ Education
➔ News & Publishing
➔ Consumer Technologies
What business models are used?
➔ Software-as-a-Service
➔ Product Sales
➔ Service Sales

17. Benefits:
➔ New platform for corporates to engage with consumers by using humour.
Laugh.ly
“Discover & laugh
with the world’s
best comedians”
Stand-up comedy
streaming app.

18. Benefits:
➔ Children-centric businesses can engage with parents on another platform.
➔ Businesses also have opportunities to develop new products and services around this
platform.
CogniToys
“AI-powered play for
children”
Screen-less smart
devices to give
children personalised
play experiences.

19. What is it about?
Human-centric focus on health via:
- Optimising Health
Helping to achieve better health outcomes through
behavioural change
- Alleviating Illness
Improving medical conditions via providing more
insights to address any issues
This has the objective of sharing timely, relevant
health data in order to drive better outcomes at
affordable and sustainable cost levels.
Industries Impacted
➔ Insurance
➔ Healthcare
➔ Consumer Products
What business models are used?
➔ Software-as-a-Service
➔ Product Sales
➔ Service Sales
➔ Product & Service Sales

20. Benefits:
➔ Healthcare providers can discover hearing issues earlier and optimise treatment.
Sound Scouts
“Gamified health
checks”
Game-based
accessible, reliable and
low-cost hearing tests.

21. ➔ Healthcare providers can better monitor their patients to improve patient outcomes.
➔ Insurance companies can leverage on the platform for dynamic premiums based on the
individual’s behaviour.
Connected for improved health!

22. What is it about?
This is the most general of the SXSW categories
Examples of technologies that are currently
seeing innovation include (but are not limited) to
the Internet of Things, energy, space, natural
resources, agriculture, and robotics.
Industries Impacted
➔ Agriculture
➔ Industrial Manufacturing
➔ Construction
➔ Transportation, and many more
What business models are used?
➔ Software-as-a-Service
➔ Product Sales
➔ Service Sales
➔ Marketplace

23. Thimble.io
“Build your own
electronics”
Teaches a basic
understanding of
electronics with a
monthly kit.
Benefits:
➔ Businesses have the opportunity to create new products and services tied in with the simple
electronics.

24. Makerarm
“Manufacture from your
desktop”
A robotic arm with 20
different snap-on heads to
make anything, anywhere.
Benefits:
➔ Businesses can launch the development of products that individuals can make
and sell from their home.

25. What is it about?
New opportunities for the finance space via:
- Consumer Transactions
New abilities for the everyday consumer via new
payment methods, alternative currencies and
more.
- Business Finance
Improved capabilities via financing, transaction
processing and so on.
Industries Impacted
➔ Banks
➔ Insurance
➔ Other financial institutions
What business models are used?
➔ Software-as-a-Service
➔ Product Sales
➔ Service Sales
➔ Marketplace

26. Benefits:
➔ Businesses can engage and
develop financial products and
services with greater social
impact.
CNote
“Do more good with your money”
Savings management platform that
invests in social impact for higher
returns.

27. AssetVault
“Your one-stop asset
review platform”
Secure register to
catalogue physical and
digital assets whilst
using AI to maximise
value.
Benefits:
➔ Businesses can develop insurance products that integrate digital and physical assets and optimise
ROI.

28. What is it about?
Data security for:
- Consumers
Protecting individual identities and exploring
authentication solutions.
- Enterprises
Business-level needs for encryption,
infrastructure and incident analysis amongst
others.
Industries Impacted
➔ Gaming & entertainment
➔ Healthcare
➔ Financial Institutions
➔ Hospitality, and many more
What business models are used?
➔ Software-as-a-Service
➔ Product Sales
➔ Service Sales
NEW
CATEGORY!

29. Benefits:
➔ Secure assets and resources efficiently and automate processes.
Umbo
“Optimise security
with AI”
Cloud-connected
camera with a neural
network to improve
protection of people
and assets.

30. What is it about?
Technologies that change how individuals
interact and navigate amongst themselves, their
community and globally.
Examples of such sectors include (but are not
limited to) social media, networking, dating,
travel & hospitality, food or dining, fashion, the
environment and social good.
Industries Impacted
➔ Hospitality
➔ Retail
➔ Education
➔ Construction, and many more
What business models are used?
➔ Marketplace
➔ Service Sales

31. ➔ Optimisation of consumer behaviours to improve sales conversions.
Lily
“Buy clothes that make you
feel good”
Platform using a perception
engine technology to
understand a consumer’s
sentiment and sell the products
that make them feel good.

32. What is it about?
Technologies impacting every step of the sports
experience for:
- Novices
Optimising the experience for the everyday
sportsman
- Elites
Improving and advancing the capabilities of athletes
Innovations in this field include (but are not limited
to) the way we experience, prepare for, and
participate in sports and outdoor recreation by using
hardware or software applications.
Industries Impacted
➔ Consumer Technologies
➔ Healthcare
➔ Education
➔ Aeronautics
➔ Gaming
What business models are used?
➔ Software-as-a-Service
➔ Product Sales
➔ Service Sales
➔ Marketplace
NEW
CATEGORY!

33. Benefits:
➔ New platforms for engagement with consumers via branding overlays to build greater brand
connections
Brizi
“Capture & monetise
fan experiences”
Automates and monetises
fan content in stadiums
with remote-controlled AR
robotic cameras

34. Benefits:
➔ New opportunities for engagement with sport consumers
MatchDay
“Gamify
sports-watching in
real-time”
Live-sport gaming via
predictions to earn
points and win prizes.

35. What is it about?
Improvements to the transportation industry for:
- Consumers
Efficiencies in the movement from point A to B
amongst others.
- Enterprises
Optimising opportunities in logistics,
data-routing and more.
Examples include the connected car, data routing
applications, on-demand or ridesharing services,
autonomous vehicles, and other new disruptive
means.
Industries Impacted
➔ Automotives
➔ Logistics
➔ Hardware, and many more
What business models are used?
➔ Software-as-a-Service
➔ Product Sales
➔ Service Sales
➔ Marketplace
NEW
CATEGORY!

36. SPLT
“Addressing gaps in enterprise and
healthcare transport”
Platform for non-emergency medical
transport and enterprise carpooling.
Benefits:
➔ Better healthcare outcomes by ensuring
that individuals can make their medical
appointments.
➔ Sustainable and efficient carpool
community amongst co-workers.

37. O6
“Enable safe &
hands-free interactions
in your car”
IoT button and mobile
app for screen-less
interactions.
Benefits:
➔ New opportunities for businesses to generate products and services enabling
consumers to interact with such devices.

39. CONTACT US!
WANT TO KNOW MORE?
Contact Martin
martin@innovationiseverywhere.com