Innovation leaders analysis summary 2011 12

WWW.INNOVATIONLEADERS.ORG
Lessons
from
the
Leaders

2011/12
Analysis
Summary

18
April
2011

Background
Context
on
the
InnovaBon
Leaders
Analysis

For
the
past
ten
years
we
have
analysed
the
innovaBon

performance
of
over
1500
firms
and
profiled
the
leaders

Eight
key
areas
are
examined
as
input
into
the
annual
assessments:

1.  OrganisaBonal
culture
and
supporBng
structure

2.  Strategic
focus
on
innovaBon
and
its
role
in
driving
corporate
growth

3.  Number
of
major
new
product
launches
and
relaBve
success
raBos

4.  Growth
in
revenues,
profits
and
market
capitalisaBon

5.  Average
margin
per
product
or
customer

6.  Investment
in
innovaBon-‐related
acBviBes
such
as
R&D
and
markeBng

7.  Brand
value
and
human
capital
growth

8.  Peer
review
from
within
the
sector

At
the
core
of
the
analysis,
for
each
sector
we
look
at
a

raBo
of
innovaBon
impact
to
the
resources
being
deployed

Each
algorithm
is
based
on:

InnovaBon
Output

InnovaBon
Input

Company

CapabiliBes

InnovaBon
Input
InnovaBon
Output

Together this provides what we believe to be the most accurate assessment of current innovation impact

Ten
years
ago,
the
capabiliBes
that
made
a
diﬀerence
in

innovaBon
were
clearly
idenBﬁable
and
a
focus
for
all

The
tradi*onal
areas
for
a0en*on
have
been:

1.  Clear
strategic
focus
on
building
and
exploiBng
core
competences

2.  Using
mulB-‐funcBonal
teams
to
drive
innovaBon
across
the
organisaBon

3.  AdopBng
stage-‐gate
processes
to
manage
new
product
development

4.  Engaging
the
voice
of
the
customer
and
new
sources
of
consumer
insight

These are now hygiene factors – everyone uses similar approaches so they make no real difference

In
recent
years,
InnovaBon
Leaders
have
variously
been

developing
new
capabiliBes
to
shi
performance
up
a
gear

Recent
areas
of
focus
include:

•  Open
InnovaBon
especially
around
external
sourcing
of
innovaBon

•  Strategic
collaboraBon
between
companies
across
sector
boundaries

•  Engaging
customers
in
the
heart
of
the
innovaBon
process

•  Using
longer
term
foresight
to
be]er
inform
on
emerging
opportuniBes

These will also become commodities so organisations are looking at the new leaders for inspiration

We
assess
25
sectors
and
cover
a
wide
range
of
businesses

so
we
can
highlight
the
successes
in
diﬀerent
industries

Aerospace

Airlines

AutomoBve

Chemicals

Consumer
Electronics

Energy

Fashion
Retail

Food
and
Drink

General
Retail

Household
Goods

Hotels
and
Leisure

Insurance

IT
Hardware

IT
Services

LogisBcs

Media
and
Entertainment

Medical
Devices

Oﬃce
Equipment

PharmaceuBcals

Retail
Banking

Soware

Sports
Goods

Telecom
Equipment

Telecom
Operators

Toys
and
Games

Throughout
the
past
decade,
the
InnovaBon
Leaders
have

consistently
out-‐performed
peers
and
major
share
indexes

Start
Yr
End
Yr
FTSE
100
2yr
NASDAQ
2
yr
IL
Poreolio
2yr
Change

2001
2003
-‐15%
-‐1%
0%

2002
2004
+26%
+60%
+68%

2003
2005
+26%
+12%
+65%

2004
2006
+29%
+11%
+39%

2005
2007
+15%
+21%
+58%

2006
2008
-‐32%
-‐37%
-‐20%

2007
2009
-‐16%
-‐15%
-‐16%

2008
2010
+40%
+73%
+130%

2009
2011
+3%
+15%
+33%

Average

+8.4%
+15.7%
+39.5%

This tracks the share performance of companies over the 2 years after Innovation Leaders analysis

The
2011/12
InnovaBon
Leaders

Across
the
25
sectors
the
current
innovaBon
leaders
are

clear
and
show
how
innovaBon
pracBce
is
evolving

Amazon
is
very
much
a
technology-‐focused
company
using

and
sharing
capabiliBes
well
beyond
its
core
retail
business

Apple
conBnues
to
use
its
design,
brand
and
user
interface

prowess
to
(re)invent
and
grow
new
categories

ARM
is
the
hidden
ingredient
in
many
mobile
devices
and

earns
growing
revenues
from
technology
licensing
deals

BASF
is
growing
well
through
simultaneously
creaBng
new

technology
plaeorms
and
reducing
environmental
impact

BharB
Airtel’s
unique
business
model
is
allowing
for
rapid

expansion
with
none
of
the
usual
telecom
barriers
to
scale

BMW
is
enhancing
the
travel
experience
for
drivers
and

passengers
while
also
launching
a
series
of
new
plaeorms

Canon’s
focus
on
building
on
its
four
core
technology

plaeorms
maintains
its
leadership
in
Oﬃce
Products

In
a
challenging
environment,
Chevron
is
shiing
from
oil
to

gas
and
acBvely
promoBng
cleaner
energy
technologies

Google
conBnues
to
innovate
disrupBvely
across
the
board

with
notable
impact
in
mobile,
imaging
and
corporate
apps

Humana
is
improving
its
customers’
health
and
wellness

through
innovaBve
partnerships
with
other
companies

IBM
has
delivered
a
decade
of
growth
aer
reinvenBng
its

business
while
maintained
world-‐leading
R&D
investment

ICICI’s
growth
is
being
driven
by
delivering
compeBBve

retail
products
across
a
highly
eﬃcient
network

Inditex
and
its
Zara
brand
is
opening
10
new
stores
a
week

as
the
supply-‐chain-‐driven
customer
experience
wins
out

LEGO
set
the
standard
in
fan-‐based
innovaBon
and
is
now

pushing
the
envelope
of
acBviBes
into
a]racBve
markets

With
new
lounges,
new
seats,
new
routes
and
new
planes,

Europe’s
largest
airline
is
ﬂying
ahead
of
the
compeBBon

Medtronic
conBnues
to
lead
in
partnership-‐driven

innovaBon
to
address
a
wider
range
of
chronic
diseases

Microso
conBnues
its
highly
proﬁtable
business
by

invesBng
heavily
in
research
across
many
opportunity
areas

Having
reposiBoned
its
poreolio,
Nestle
is
focused
on

innovaBon
across
its
brands
and
emerging
market
growth

Nike
has
regained
leadership
in
sportswear
through

technical
performance
and
driving
the
sustainability
agenda

Qualcomm
is
developing
key
wireless
technologies
for
the

next
generaBon
of
global
telecom
networks

Recki]
Benckiser’s
13th
year
of
constant
growth
is
driven
by

fast
incremental
innovaBon
and
power-‐brand
expansion

The
leader
in
biopharmaceuBcals
and
in-‐vitro
diagnosBcs

developing
targeted
medicines
for
personalized
healthcare

Rolls
Royce’s
technology
leadership
coupled
with
its
Total

Care
business
model
makes
it
a
preferred
partner
for
many

New
brands
such
as
alo
and
element
have
added
extra

twists
as
Starwood
sets
the
pace
in
the
hotel
/
leisure
space

With
over
8.5m
customers
a
day,
UPS
is
growing
its
logisBcs

services
globally
with
a
highly
tuned
process
at
the
core

Across
all
25
companies,
we
can
see
the
next
tranche
of

innovaBon
capabiliBes
emerging
onto
the
global
scene

These
include:

•  Technology
partnerships
focused
around
shared
growth
plaeorms

•  OpBmising
delivery
engines
to
give
consistent
global
consumer
experiences

•  ReinvenBng
the
status
quo
and
challenging
exisBng
business
models

•  ProacBvely
realigning
product
poreolios
ahead
of
emerging
changes

Further
InformaBon

The
InnovaBon
Leaders
analysis
is
used
to
sBmulate

thinking
in
diﬀerent
companies
in
a
number
of
ways

Follow
us
on
twi]er

#innovatnleaders

To
discuss
the
research:

research@innovaBonleaders.org

To
request
a
keynote
speech:
speeches@innovaBonleaders.org

To
organise
a
workshop:

workshops@innovaBonleaders.org

Or
to
get
in
touch
directly:

Dr
Tim
Jones

Director
of
Research
-‐
InnovaBon
Leaders

Bmjones@innovaBonleaders.org

+44
780
175
5054

Innovation leaders analysis summary 2011 12

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