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POV On Strategies Driving Select Active Lifestyle Brands
                                              4 January 2013
love
                                   stress is related to what you do                                                                                                                                                                                                          communication is complicated. each family has slightly different



                                   99% of all illness you do to
                                                                                                                                                                                                                                                                             definitions of every word. an agreement is an agreement only if each party
                                                        to the earth                                                                                                                                                                                                         knows the conditions for satisfaction and a time is set for satisfaction to occur




                                      do not use cleaning chemicals on your kitchen surfaces.
                                      someone will inevitably make a sandwich on your counter.                                                                                    yourself
                                      life isis full by howsetbacks
                                      success determined
                                                         of you handle setbacks                                            sunscreen absorbed into the
                                                                                                                           skin might be worse for you
                                                                                                                                                                                                                                                             listen listen listen
                                 do one




                                                                                                                                                                                                                                                                                                                                                                                                                                                                    dance, sing, floss and travel
                                                                                                                           than sunshine. get the right
                                                                                                                           amount of sunshine.                                                                                                               then ask strategic questions


                                 thing a
                                                                                                                           visualize your eventual demise. it can have an amazing effect on how you live in this moment.


                                                                                                                                        creativity is maximized




                                                                                                                                                                                                                                                                                                                                                                                                choose a positive thought
                                                                                                                                                                                                                                                                                                                                                                                                                                                         the conscious brain can only hold one thought at a time
                                 day that                                                                                                  when you are living in the moment
                                                                                                                       effectiveness is predicated by replacing the words “wish”, “should” and “try” with “i will”

                                 scares you                                                                                                                         your outlook on life




                                                                                                                  don’t trust that an old age pension will be sufficient




                                                                                                                                                                                                                                                                                                                 water as you can.
                                                                                                                                                                                                                                                                                                        and as much

                                                                                                                                                                                                                                                                                                                            fresh water

                                                                                                                                                                                                                                                                                                                                                                      keeps your brain sharp.
                                                                                                                                                                                                                                                                                                                                                 from your body and
                                                                                                                                                                                                                                                                                            drink fresh water




                                                                                                                                                                                                                                                                                                                                     flushes toxins
                                                                               nature wants us to be mediocre
                                                                                                                                                                    is a direct reflection of how




                      salt + high fructose corn syrup + butter = early death
                                                                               because we have a greater chance
                                                                               to survive and reproduce.
                                                                               mediocrity is as close to the
                                                                                                                                                                    much you like yourself
                                                                               bottom as it is to the top, and                                                        a daily hit of athletic-induced
                                                                               will give you a lousy life.                                                            endorphins gives you the power


                                                                               most
                                                                               that which matters the                                                                 to make better decisions, helps you be
                                                                                                                                                                      at peace with yourself, and offsets stress



                            friends
POV On Strategies Driving Select Active Lifestyle Brands
                                                                               should never give way
                                                                               to that which

                      least are more
                                                                                   matters the


                                                                                                                                                                           important than




                                                                                                                                                                                                                                                                                                                                                                                                 that flows over the water (vancouver will do nicely)
                                                                                                                                                                                                                                                                                                                                                                                                                                     live near the ocean and inhale the pure salt air
                                                                    the pursuit of
                                                                    happiness
                                                                      is the source of all
                                                                                                                                                                           money
                                                                                                                                                                      write down two personal, two business and two health goals
                                                                      unhappiness                                                                                     for the next 1, 5 and 10 years. do this four times a year.
                                                                                                                                                                      goal setting triggers your subconscious computer.
                                  observe a plant before and after watering the world moves at such a
                                  and relate these benefits to your body and brain rapid rate that waiting to implement


                                       breathe
                                                                                                                                                                                                                                        changes will leave you two steps behind.
                                                                                                                                                                           practice yoga
                                                                                                                                                                                     so you can remain active
                                                                                                                                                                                                        in physical sports as you age

                                                                                                                                                                                                                                        do it now, do it now, do it now!

                                                                                                                                                                                                                                        jealousy works
                                   deeply
                                        and appreciate the moment.
                                                                                                                                                                                                                                        the          opposite
                                                                                                                                                                                                                                        way you want it to
                                        living in the moment could
                                          be the meaning of life.                                                                                                                                                                       have you woken up two days in a row uninspired? change your life!


                                 this is not your practice life.
                                 this is all there is                                                                                                                                                                                                                          sweat
                                                                                                                                                                                              10-15
                                                                                                                                                                                                                                            real
                                                                                                                                                                                                                                        friends

                                                                                                                                                                                                                                                             relationships




                                                                                                                                                                                                                                                                               once a day
                                    ‘all
                                                                                                                                                                                                                                                allows for




                                                                                               children are the orgasm of life.
                      would read:
                      the perfect
                      tombstone




                                                                                               just like you did not know what
                                     used                                                      an orgasm was before you had                                                                                                                                                    to regenerate
                                                                                    up’        one, you won’t know how great
                                                                                               children are until you have them.                                                                                                                                               your skin                                                                                                                                                                                                                       ©2012, lululemon athletica, Inc.
Multi-Layered RTBs (But Not Overnight)
Authenticity - Powerful But Tricky
Retail Might Create The Next Harley…
…With Design Playing A Key Role…
…But Careful Of Idol Vs. Fetish…
+ Keep Expanding “Working”
Yes, Adventure - But Ordinary Too
If You’re REI, You Don’t Have To Act Like Gap
+ You Can Support Your Store Brand More
Given Target, Blog More, Sell Less
+ Keep (Expand?) Brilliant Lifestyle Status
Given Heritage, Segment?
Great Mobile Functions! Local Content, Less So
Leap From SKUs…
To Community
To Community Using Tech For Connections
love
             stress is related to what you do                                                                                                                                                                                                          communication is complicated. each family has slightly different



             99% of all illness you do to
                                                                                                                                                                                                                                                       definitions of every word. an agreement is an agreement only if each party
                                  to the earth                                                                                                                                                                                                         knows the conditions for satisfaction and a time is set for satisfaction to occur




                do not use cleaning chemicals on your kitchen surfaces.
                someone will inevitably make a sandwich on your counter.                                                                                    yourself
                life isis full by howsetbacks
                success determined
                                   of you handle setbacks                                            sunscreen absorbed into the
                                                                                                     skin might be worse for you
                                                                                                                                                                                                                                       listen listen listen
           do one




                                                                                                                                                                                                                                                                                                                                                                                                                                              dance, sing, floss and travel
                                                                                                     than sunshine. get the right
                                                                                                     amount of sunshine.                                                                                                               then ask strategic questions


           thing a
                                                                                                     visualize your eventual demise. it can have an amazing effect on how you live in this moment.


                                                                                                                  creativity is maximized




                                                                                                                                                                                                                                                                                                                                                                          choose a positive thought
                                                                                                                                                                                                                                                                                                                                                                                                                                   the conscious brain can only hold one thought at a time
           day that                                                                                                  when you are living in the moment
                                                                                                 effectiveness is predicated by replacing the words “wish”, “should” and “try” with “i will”

           scares you                                                                                                                         your outlook on life
                                                                                            don’t trust that an old age pension will be sufficient




                                                                                                                                                                                                                                                                                           water as you can.
                                                                                                                                                                                                                                                                                  and as much

                                                                                                                                                                                                                                                                                                      fresh water

                                                                                                                                                                                                                                                                                                                                                keeps your brain sharp.
                                                                                                                                                                                                                                                                                                                           from your body and
                                                                                                                                                                                                                                                                      drink fresh water




                                                                                                                                                                                                                                                                                                               flushes toxins
                                                         nature wants us to be mediocre
                                                                                                                                              is a direct reflection of how
salt + high fructose corn syrup + butter = early death




                                                         because we have a greater chance
                                                         to survive and reproduce.
                                                         mediocrity is as close to the
                                                                                                                                              much you like yourself
                                                         bottom as it is to the top, and                                                        a daily hit of athletic-induced
                                                         will give you a lousy life.                                                            endorphins gives you the power


                                                         most
                                                         that which matters the                                                                 to make better decisions, helps you be
                                                                                                                                                at peace with yourself, and offsets stress

                                                         should never give way
                                                         to that which                                                                               friends
                                                         least                                                                                       are more
                                                             matters the


                                                                                                                                                     important than
                                                                                                                                                                                                                                                                                                                                                                           that flows over the water (vancouver will do nicely)
                                                                                                                                                                                                                                                                                                                                                                                                               live near the ocean and inhale the pure salt air




                                              the pursuit of
                                              happiness
                                                is the source of all
                                                                                                                                                     money
                                                                                                                                                write down two personal, two business and two health goals
                                                unhappiness                                                                                     for the next 1, 5 and 10 years. do this four times a year.
                                                                                                                                                goal setting triggers your subconscious computer.
            observe a plant before and after watering the world moves at such a
            and relate these benefits to your body and brain rapid rate that waiting to implement


                 breathe
                                                                                                                                                                                                                  changes will leave you two steps behind.
                                                                                                                                                     practice yoga
                                                                                                                                                               so you can remain active
                                                                                                                                                                                  in physical sports as you age




                                                                                                                                                                                                                  do it now, do it now, do it now!

                                                                                                                                                                                                                  jealousy works
             deeply
                  and appreciate the moment.
                                                                                                                                                                                                                  the          opposite
                                                                                                                                                                                                                  way you want it to
                  living in the moment could
                    be the meaning of life.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            And Declarations That Are Actually Meaningful
                                                                                                                                                                                                                  have you woken up two days in a row uninspired? change your life!


           this is not your practice life.
           this is all there is                                                                                                                                                                                                                          sweat
                                                                                                                                                                        10-15
                                                                                                                                                                                                                      real
                                                                                                                                                                                                                  friends

                                                                                                                                                                                                                                       relationships




                                                                                                                                                                                                                                                         once a day
              ‘all
                                                                                                                                                                                                                          allows for




                                                                         children are the orgasm of life.
would read:
the perfect
tombstone




                                                                         just like you did not know what
               used                                                      an orgasm was before you had                                                                                                                                                    to regenerate
                                                              up’        one, you won’t know how great
                                                                         children are until you have them.                                                                                                                                               your skin                                                                                                                                                                                                                       ©2012, lululemon athletica, Inc.

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POV On Strategies Driving Select Active Lifestyle Brands

  • 1. POV On Strategies Driving Select Active Lifestyle Brands 4 January 2013
  • 2. love stress is related to what you do communication is complicated. each family has slightly different 99% of all illness you do to definitions of every word. an agreement is an agreement only if each party to the earth knows the conditions for satisfaction and a time is set for satisfaction to occur do not use cleaning chemicals on your kitchen surfaces. someone will inevitably make a sandwich on your counter. yourself life isis full by howsetbacks success determined of you handle setbacks sunscreen absorbed into the skin might be worse for you listen listen listen do one dance, sing, floss and travel than sunshine. get the right amount of sunshine. then ask strategic questions thing a visualize your eventual demise. it can have an amazing effect on how you live in this moment. creativity is maximized choose a positive thought the conscious brain can only hold one thought at a time day that when you are living in the moment effectiveness is predicated by replacing the words “wish”, “should” and “try” with “i will” scares you your outlook on life don’t trust that an old age pension will be sufficient water as you can. and as much fresh water keeps your brain sharp. from your body and drink fresh water flushes toxins nature wants us to be mediocre is a direct reflection of how salt + high fructose corn syrup + butter = early death because we have a greater chance to survive and reproduce. mediocrity is as close to the much you like yourself bottom as it is to the top, and a daily hit of athletic-induced will give you a lousy life. endorphins gives you the power most that which matters the to make better decisions, helps you be at peace with yourself, and offsets stress friends POV On Strategies Driving Select Active Lifestyle Brands should never give way to that which least are more matters the important than that flows over the water (vancouver will do nicely) live near the ocean and inhale the pure salt air the pursuit of happiness is the source of all money write down two personal, two business and two health goals unhappiness for the next 1, 5 and 10 years. do this four times a year. goal setting triggers your subconscious computer. observe a plant before and after watering the world moves at such a and relate these benefits to your body and brain rapid rate that waiting to implement breathe changes will leave you two steps behind. practice yoga so you can remain active in physical sports as you age do it now, do it now, do it now! jealousy works deeply and appreciate the moment. the opposite way you want it to living in the moment could be the meaning of life. have you woken up two days in a row uninspired? change your life! this is not your practice life. this is all there is sweat 10-15 real friends relationships once a day ‘all allows for children are the orgasm of life. would read: the perfect tombstone just like you did not know what used an orgasm was before you had to regenerate up’ one, you won’t know how great children are until you have them. your skin ©2012, lululemon athletica, Inc.
  • 3. Multi-Layered RTBs (But Not Overnight)
  • 5. Retail Might Create The Next Harley…
  • 6. …With Design Playing A Key Role…
  • 7. …But Careful Of Idol Vs. Fetish…
  • 8. + Keep Expanding “Working”
  • 9. Yes, Adventure - But Ordinary Too
  • 10. If You’re REI, You Don’t Have To Act Like Gap
  • 11. + You Can Support Your Store Brand More
  • 12. Given Target, Blog More, Sell Less
  • 13. + Keep (Expand?) Brilliant Lifestyle Status
  • 15. Great Mobile Functions! Local Content, Less So
  • 18. To Community Using Tech For Connections
  • 19. love stress is related to what you do communication is complicated. each family has slightly different 99% of all illness you do to definitions of every word. an agreement is an agreement only if each party to the earth knows the conditions for satisfaction and a time is set for satisfaction to occur do not use cleaning chemicals on your kitchen surfaces. someone will inevitably make a sandwich on your counter. yourself life isis full by howsetbacks success determined of you handle setbacks sunscreen absorbed into the skin might be worse for you listen listen listen do one dance, sing, floss and travel than sunshine. get the right amount of sunshine. then ask strategic questions thing a visualize your eventual demise. it can have an amazing effect on how you live in this moment. creativity is maximized choose a positive thought the conscious brain can only hold one thought at a time day that when you are living in the moment effectiveness is predicated by replacing the words “wish”, “should” and “try” with “i will” scares you your outlook on life don’t trust that an old age pension will be sufficient water as you can. and as much fresh water keeps your brain sharp. from your body and drink fresh water flushes toxins nature wants us to be mediocre is a direct reflection of how salt + high fructose corn syrup + butter = early death because we have a greater chance to survive and reproduce. mediocrity is as close to the much you like yourself bottom as it is to the top, and a daily hit of athletic-induced will give you a lousy life. endorphins gives you the power most that which matters the to make better decisions, helps you be at peace with yourself, and offsets stress should never give way to that which friends least are more matters the important than that flows over the water (vancouver will do nicely) live near the ocean and inhale the pure salt air the pursuit of happiness is the source of all money write down two personal, two business and two health goals unhappiness for the next 1, 5 and 10 years. do this four times a year. goal setting triggers your subconscious computer. observe a plant before and after watering the world moves at such a and relate these benefits to your body and brain rapid rate that waiting to implement breathe changes will leave you two steps behind. practice yoga so you can remain active in physical sports as you age do it now, do it now, do it now! jealousy works deeply and appreciate the moment. the opposite way you want it to living in the moment could be the meaning of life. And Declarations That Are Actually Meaningful have you woken up two days in a row uninspired? change your life! this is not your practice life. this is all there is sweat 10-15 real friends relationships once a day ‘all allows for children are the orgasm of life. would read: the perfect tombstone just like you did not know what used an orgasm was before you had to regenerate up’ one, you won’t know how great children are until you have them. your skin ©2012, lululemon athletica, Inc.