Social media is the forerunner of communication in the world right now for recreational, educational and business purposes. Social media platforms are created to interconnect and share content. Articles, photos, infographics, video and audio combined make sure that all types of people will get essentially the same information. Currently, video is one of the fastest growing in popularity. With the ease and success of Youtube, anyone, especially a South Florida PR Firm, can make a video and publish it on the web for free.

1. South Florida PR
Firms Using Video
Marketing As A Tool

2. Intro
Social media is the forerunner of communication in the
world right now for recreational, educational and business
purposes. Social media platforms are created to
interconnect and share content. Articles, photos,
infographics, video and audio combined make sure that all
types of people will get essentially the same information.
Currently, video is one of the fastest growing in popularity.
With the ease and success of Youtube, anyone can make a
video and publish it on the web for free.

3. Video and Social Media
According to a study performed in 2013, over 100 million Americans watch online videos every day and 78% of people
watch at least one YouTube video per week. 48% of those people truly trust the ads they see via those videos.
These numbers have cleared a place for video in the marketing world: 61% of business-to-business marketers now
actively use YouTube as a content delivery system. 75% of executives watch videos that are related to their work on a
daily basis. And thanks to the ease of embedding and cross-use, integrating one video across multiple platforms makes
getting a message to as many people as possible very simple.
The best part about social media is the social aspect. Videos allow for immediate feedback, linking to direct second-
intervals within the video and the ability to rate the video, either with stars or likes or dislikes. Over 50% of videos with
ratings or comments include the opinions from the community the video discusses. Simply post a video, sit back and
watch it collect data for you.

4. What Makes Video Marketing Worthwhile?
A video is one simple medium that can serve a numerous amount of purposes. They are simple to make, given the
increase in quality of smartphone cameras. Production doesn’t have to be lengthy or costly – in fact, it has been proven
that shorter videos have a higher likelihood of being watched.
Even if you invest in expensive equipment and cameras, posting your video on a platform like YouTube or Vimeo is
free. These websites allow you to embed a video simply into an email, website, Tweet, Facebook post, text and more.
Adding simple videos to your website can increase ranking in search engines and make your company/brand more
noticeable.
Video in an email can increase click through rates by almost 96%. They appeal to numerous senses at once and truly
engage the watcher. Videos allow you to communicate emotions and create a more thorough emotional connection
than written articles. And pairing videos with other pieces of content, like images and blog posts, boosts the amount of
people who are likely to take in your message.

5. How Can I Use Video in Marketing?
There are many ways to use video in your marketing plans.
● YouTube is the second largest search engine after Google. Uploading your videos to YouTube using the optimized titles
and tags can assure that your content is found by the right people.
● Ads on videos are simple to use and can reach a large number of people. You can purchase short video ad spots with
Google Adwords, Youtube True View and Linkedin Ads.
● Use videos to place emphasis with blogs, online media and social media posts. That way if someone doesn’t have time
or the ability to read your content, they can listen to it instead.
● Use videos for interviews and testimonials that give your content a human touch.Seeing someone talk about how great
your company is is more effective than reading something they’ve written about you.
● Promote a new brand or product with videos. These can be fun, flashy and because video sharing is so easy, they will
travel easily from consumer to consumer.
● Get valuable insight from videos, such as views, comments, demographics and subscribers. These tools give you
valuable knowledge about the success of your campaign at any given moment.

6. IMM Knows Video Marketing
IMM understands that you only have a moment to catch the
attention of your target audience and influence their decision
making. Words aren’t always enough. IMM can help you create a
powerful video marketing tool by developing the concept,
shooting and editing the video. They know how to help you get
the most out of your video by integrating it into social media.
After 25 years experience producing TV news, you can trust that
IMM can help you produce the best possible marketing video for
your PR campaign.