Ultimate Social Selling Checklist
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This document provides a social selling checklist for businesses to utilize social media effectively. It recommends setting up business pages on platforms like Facebook instead of personal profiles to share company announcements and information. It also advises setting up a complete personal profile to connect with potential leads or partners, and using the business account to announce jobs, products, and services while engaging with customers. Additionally, it suggests starting a business blog to increase SEO and drive traffic while informing people through social sharing. The checklist promotes using communication dashboards to both communicate messaging and listen to customer interactions across multiple channels.
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Ultimate Social Selling Checklist
- 2. Delivered by: Visit us online
- 3. Why Should You Be Interested in Social Selling?
- 4. 80% of companies with at least 100 employees will use social media marketing this year
- 5. 80% of companies with at least 100 employees will use social media marketing this year 59% of Americans interact with companies on social media Web sites
- 6. 80% of companies with at least 100 employees will use social media marketing this year 59% of Americans interact with companies on social media Web sites 89% of US buyers read customer reviews before they purchase
- 7. You need a Social Selling Checklist!
- 8. 1. Your Page
- 9. Businesses should use Pagesinstead of Profiles
- 11. Your Business Page Make announcements about your company and share information
- 12. Your Business Page Utilize the Info tab to share your website, location and company information
- 13. Your Business Page ENGAGE with customers
- 14. Your Business Page Measure analytics to see what is effective and what is not
- 15. 2. Your Profile
- 16. Set up your Profile
- 17. Set up your Profile Members with complete profiles are 40 times more likely to receive career opportunities
- 18. Participate and Get Involved in Group Discussions
- 19. Participate and Get Involved in Group Discussions Get involved in group discussions to share advice and connect with potential leads or partners in your industry.
- 20. Participate and Get Involved in Group Discussions Make announcements about your business to potential leads!
- 21. Participate and Get Involved in Group Discussions See who is listening and reach out.
- 23. 3. Your Business Account
- 25. Your Business Account Provide a brief description about your company. Be sure to provide a link to your company’s homepage so people can learn more about your business!
- 26. Your Business Account Announce job openings
- 27. Your Business Account Announce job openings Engage with people
- 28. Your Business Account Announce job openings Engage with people Talk about your products and services
- 29. 5. Your Business Blog
- 31. Your Business Blog Increase your company’s SEO value
- 32. Your Business Blog Increase your company’s SEO value Use your blog as a hub for information and drive traffic to your site
- 33. Your Business Blog Your blog must inform people about your products, your business, your company
- 34. Your Business Blog Spread your blog through social media networks
- 35. Your Business Blog Send your blog through various social media networks
- 36. 6. Use Communication Dashboards
- 37. Use Communication Dashboards to COMMUNICATE and LISTEN
- 38. Use Communication Dashboards to COMMUNICATE and LISTEN Send messages through multiple social media channels
- 39. Use Communication Dashboards to COMMUNICATE and LISTEN Listen to who is reaching out and ENGAGE
- 40. Use Communication Dashboards to COMMUNICATE and LISTEN Filter streams of accounts and hashtags
- 41. The TOP Social Media Dashboards
- 42. Don’t Forget!
- 43. By a long shot, Facebook, Twitter, LinkedInand blogs were the top four social media tools used by marketers, with Facebook leading the pack.
- 44. Learn about you audience… -Who/Where are they? -How/Where do they consume?-How/where do they engage?
- 45. …and ENGAGE!
- 47. Share this with your friends
- 48. Connect with us Online
- 49. Thanks for viewing and sharing!