Casey (@Casey_Flanagan) connects brands to consumers and consumers to brands with actionable insights and needle-moving ideas. He is a curious generalist, an optimistic pragmatist and someone who thrives on making the complex as simple as possible.
Laughlin Constable (http://www.laughlin.com) is an idea-driven, independent agency, offering a suite of integrated and best-in-class services for high-profile brands. We are a strategic marketing partner who provides fresh thinking, integrated, idea-driven marketing solutions that advance a client's brands / business.
To learn more about the Insight Summit Series please visit http://www.insightsummitseries.com
5. “ LIFE MOVES PRETTY FAST. IF
YOU DON’T STOP AND LOOK
AROUND ONCE IN A WHILE,
YOU COULD MISS IT. ”
+ FERRIS BUELLER
[ON HIS DAY OFF]
6. MORE MINUTES WITH
MORE MEDIA
6 32 6 46 6 78 699
700
525
350 Other
Magazines
Newspaper
175 Mobile
Radio
Online
0 TV
2009 2010 2011 2012
Source: eMarketer 10/12
7. AN HOUR
A SECOND
IS THE PACE OF VIDEO BEING
UPLOADED TO YOUTUBE
Source: Google 2013
14. “ THERE IS A ‘REASONABLE
PROBABILITY’ THAT HALF
OF ALL ADVERTISING WILL
OCCUR ONLINE WITHIN
THE NEXT FIVE YEARS. ”
+ NIKESH ARORA
GOOGLE SVP and CHIEF BUSINESS OFFICER
15. N OW W IT H :
+ MO RE ME D IA
+ MO RE C H OIC E S
T HE D IG ITAL AGE + MO RE D ATA
+ MO RE N IC H E S
+ MO RE TO CONSIDER
+ MO RE OPPORTUNITIES
16. F OR A L L O F T HE “N E W, ”
SOME OLD RULES STILL
A P P LY.
Image Source: ThisIsIndexed.com
17. T RUT H:
WH EN P OS S I BI L IT IE S A R E
EN DLE S S Y O U R P R I O R I T I E S
ARE ESSENTIAL.
W HI CH LE ADS US T O. . .
39. 1 UNDERSTAND EXPECTATIONS
2 DEFINE THE RELATIONSHIP
3 FOCUS ON FIND-ABILITY
4 IDENTIFY SHARED GOALS
5 DO IT DIFFERENT
6 TELL A STORY
7 SIMPLIFY. ALWAYS.
41. INITIA L ACTIVE
CONSIDERATI ON EVALU ATIO N
SET STAG E
THE
CONSUMER
DECISION
JOURNEY
P O S T- P U R C H A S E MO ME NT O F
EX PERI ENCE PU RCH ASE
Source: McKinsey Quarterly 2009
42. WH ETH E R YO U S E LL
BOO KS ON L INE O R
NO T, T H I S I S A N
EXPECTAT ION
SETT ER.
46. OUR PROMISE OUR POSITION
WE HELP YOU MOST FUN STATE IN
FIND YOUR FUN TRAVEL THE UPPER MIDWEST
WISCONSIN
MIDWEST
FUN MIDWEST
TRAVELER DESTINATIONS
THE CONTEXT
EVEN WHEN TIMES ARE TOUGH, TRAVELERS ARE LOOKING
FOR AN ESCAPE FROM THEIR DAY-TO-DAY – EVEN A SMALL
GETAWAY SHOULD FEEL LIKE A BIG ONE...
52. THE AM OU NT OF
G OO GL E S E A R C H E S
EACH MONTH
100,000,000,000
GOO GLE :
+ FI GHT S SPA M 2 4/ 7
+ USE S 20 0+ FA CTO RS
+ CHA NGE S OF TEN
RELEVANT RESULTS
57. TO
IN ?
S P
LL LA
FA ER
CATEGORY
T OV
HA E
W TH
COMPANY
CUSTOMER
58. MARKETING IS HUMAN
Never talk down to people. Tell the truth. Be interesting.
Walk the walk. Have a sense of humor. Show up. Believe
in what you say. Trust your intuition. Keep your promises.
Ask questions. Listen. Be optimistic. Look people in the
eye. Smile. Show respect. Dress like you care. Adopt
a healthy lifestyle. Set goals. Grow. Be empathetic.
Always be yourself. Follow through. Do the right thing.
This doesn’t have to be complicated.
It does have to be genuine.
59. THE LESSON:
IF YOU CAN IDENTIFY
S H A RE D GO A L S W I T H
YOUR USER, YOU CAN
BYPASS TRUCKLOADS
O F R E D TA P E. ..
67. IN LISTENING TO STORIES, WE TEND TO
SUSPEND DISBELIEF
IN ORDER TO BE ENTERTAINED
IN EVALUATING STATISTICS, WE TEND TO
SUSPEND BELIEF
IN ORDER NOT TO BE BEGUILED
74. 1 UNDERSTAND EXPECTATIONS
2 DEFINE THE RELATIONSHIP
3 FOCUS ON FIND-ABILITY
4 IDENTIFY SHARED GOALS
5 DO IT DIFFERENT
6 TELL A STORY
7 SIMPLIFY. ALWAYS.
75. 10 x 10 = 100
IDEAS / SESSIONS IDEAS (CAN
SESSION MAKE YOUR
HEAD SPIN)