This document discusses innovation in professional services and provides examples of how companies have innovated. It suggests that the world's largest taxi, media, and accommodation providers own no assets in their industries. It then discusses how Australian businesses spend on freelance marketplaces and new skills in demand. Examples of professional services available on marketplaces are provided. The document discusses digital disruption in accounting and how accounting tasks are being replaced by software. It provides a case study of Deloitte Private and their software. It suggests that disruption is close and outlines models of corporate innovation and case studies of how companies have innovated.

1. Innovation in
professional services

2. About Us
Matthew Ho
● Deloitte, Next Digital, Airbnb
● Started Native Tongue, Tapmint
● Twitter @inspiredworlds
Head of Product Development & Marketing

3. Want to start digital marketing?
Download free chapter
“Start Digital Marketing”
www.inspiredworlds.com

4. World’s largest taxi company owns no taxis

5. World’s largest media company creates no content

6. World’s largest accom provider owns no real estate

7. Why do you want to innovate?

8. Pick services from global marketplaces

9. Spend by Australian business on Upwork

10. Upwork in Australia
● Australians spent $60million in 2013
● #1 online hiring country per capita
● #2 client market by total value globally

11. New skills people are seeking
○ Electrical engineering
○ Data scientists
○ 3D modelling
○ Lawyers
○ Accountants
○ Financial Analysts

12. New skills people are seeking

13. New skills people are seeking

14. Need an experienced mechanical engineer?

15. I have jet engine designs in my freelancer
portfolio

16. Design a hydraulic loading shipping container

17. Hire McKinsey Consultant With 7 years
experience

18. Choose services from local marketplaces

19. Find a professional in specialist fields
Management consulting
Human Resources
Legal services

20. Digital disruption in accounting
● Desktop software --> cloud
● More SME’s can access
accounting software
● More data available
● More points of integration

21. Digital disruption in accounting
66% of SME’s would replace services
accountant currently performs with cloud
based services

22. Digital disruption in accounting
50% of SME’s would change accountants if
they didn’t embrace a cloud offering

23. Accounting tasks replaced by software
● Manual data entry
● Book keeping
● Year-end financial reporting
● BAS lodgements
● Payroll
● Financial analysis
software
features
“Software is eating the world” - Marc Andreessen

24. Case study: Deloitte Private
Deloitte Private work mix

25. Case study: Deloitte Private
● 18,000 Indian workforce
○ tax & financial compliance
○ admin, BD, marketing
● 3,000 dedicated to Australian office
● Move to higher value added services

26. Deloitte Private Connect software

27. Deloitte Private Connect software
● SAAS for accounting
● Compare your data against aggregate data of 13,000 clients
● Manual compliance is low margin & automated
● Higher value added advisory services on top of DPC data

28. Digital disruption is 10 metres from here

29. Disruption is 10mins from here

30. Part 2: How you can innovate
YES, YOU
CAN

31. Innovation criteria
● Management buy-in
● Innovation champion
● Starters vs scalers
● Can be trained in entrepreneurial mindset

32. Lightweight policies & fast approvals

33. Models of corporate innovation
1. Starts with awareness
2. Using new services & startups
3. Innovation programs
4. R&D
5. Closed vs Open innovation

34. Models of corporate innovation
5. Innovation portfolios
6. Hackathons
7. Acquisition
8. Corporate Venture Capital
9. Accelerator programs

35. Case study: Suncorp’s FedEx days

36. Case study: Suncorp’s FedEx days
● FedEx days
● Adopted from Atlassian
● Build & ship in 1 day
● Started with small team of technical people
● Similar to hackathons
● Some ideas go into production

37. Case study: Suncorp’s FedEx days
● Became a firm wide initiative
● 16,000 people take time out
● Form self managed teams
● Mix of diverse skills
● Teams in different cities compete
● Change mindset to innovation

38. Implementation
1. Define growth goals
2. Start small
3. Awareness
4. Customer discovery days

39. Contact me
● Email: hello@tapmint.com
● Website: http://tapmint.com
● My Twitter: @inspiredworlds
● My blog: http://inspiredworlds.com

40. Become digital enabled
Download free chapter
“Start Digital Marketing”
www.inspiredworlds.com

41. Resources
● Matthew Ho, Amidst boom in Aussie outsourcing and
freelancing, Elance-oDesk launches in Australia, Tech In Asia,
3 May 2014.
● Chris Pash, The amazing growth story of Xero in one simple
chart, Business Insider, 27 April 2015
● Sholto MacPherson, How Accountants Can Survive Digital
Disruption: ICAA, Digital First 19 Sept 2013
● Sholto MacPherson, Digital Wave To Push Accountants into
Post-Compliance Era: ICAA, Digital First, 18 Sept 2013

42. Resources
● Sholto MacPherson, Deloitte Private Connect - How and why
did Deloitte build it, Digital First, 4 July 2014
● Matt Ridley, When Ideas Have Sex, TED Global, 2010
● Steve Blank, The Search For The Fountain Of Youth -
Innovation & Entrepreneurship in the Enterprise, 3 June 2010
● Paul Hobcraft, Mapping Innovation Across The Three
Horizons, Innovation Excellence,, 24 April 2013
● Exploring the 3 horizons framework, Hype Innovation, 11 Nov
2013.

43. Resources
● Henry Chesbrough, Principles of Innovation, 2009.
● Alex Osterwalder & Yves Pigneur, Business Model Generation,
2010
● Steve Blank, Lean Goes Better With Coke - The Future of
Corporate Innovation, 7 Nov 2013.
● Carie Davis, Startup Weekend at Coke - Building
Entrepreneurship in the enterprise, Coca-Cola, 3 Jul 2013.
● Allie Coyne, Carsales tests developer innovation with
'hackathon', itnews.com.au, 11 Oct 2013.
● innovation.carsales.com.au

44. Resources
● Nadia Cameron, Technology, Simplicity, and Culture: Behind
The Scenes of Sensis’ Digital Transformation, CMO, 18 Dec
2014
● Finding A New Business In The Every Day, IDEO, 2014

45. Resources
People interviewed / sources:
○ James Drucza (Tapmint)
○ Ping Wang (ex-transformation team, IAG)
○ Kelly Brough (ex-GM, Sensis)
○ Kiran Kumar (ex-Suncorp)
○ Ben Reid (ex-BD, Muru-D)