1.
Chapter 2:
Getting the Most Out of PPI

2.
What is Pay Per Install (PPI)?
“A common monetization format for software
installation. When a user downloads additional software
advertised during the installation, the publisher gets
paid.” installCore Academy Glossary

3.
Why Should Publishers Monetize
Downloads?

4.
Better UX
Users prefer an in-software experience with fewer ads,
and less clutter between them and the software content.
Ads served during the installation fall
outside of typical UX, meaning more
time for your users to concentrate on
your product.

5.
User-Oriented Monetization
Monetization in almost all forms tends to push back
against the user. PPI, however, allows publishers to earn
from their software, without building a product around
incentives and never-ending calls for the user to upgrade.

6.
Why Do Advertisers Appreciate
PPI?

7.
Performance-Based Advertising
Advertisers only pay when users download their product.
This precision allows advertisers to know how users
perceive their brand, and better understand their
software’s value.

8.
How to Calculate the Value of a Single Free
User
The value of a single free user is calculated like so:
average upgrades per installation x $ profit for each upgrade.
The result should be a strong determinant in how you buy
space on installation campaigns.

9.
So What’s the Role of the Installation Platform?
As you can imagine, advertisers want to pay less for each installation, while
publishers want to be paid more. Part of the job of an installation platform is
to mediate between these two forces to come up with a sustainable,
profitable system for all parties.

10.
Thanks for watching.
To learn more, check out our guide to PPI