Contemporary development in business and management

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Contemporary Development In
Business And Management
A Sample Report on Contemporary Development In
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Table of Contents
INTRODUCTION..........................................................................................................................1
TASK 1...........................................................................................................................................1
Brief overview of primary external influence to the organisation.....................1
TASK 2...........................................................................................................................................4
(i) Analysis its relevance to the chosen organisation and how it is influence
to policies and decision making..................................................................................... 4
(ii) Critically evaluates the effectiveness of organisation response.................6
(iii) Demonstrate some areas for improvement in the response of the
organisation........................................................................................................................... 8
CONCLUSION .............................................................................................................................9
REFERENCES............................................................................................................................ 11

INTRODUCTION
Management plays important role within the organisations to
determine goals and objectives. It includes performing, planning and
controlling functions in the enterprise which is related with goals and
objectives. Modern time management deals with various variables which
depend on each other. Present study is based on Alpha manufacturing
company which manufactures metal products with effective design and
metal sheet fabrication in the industry. They are facilitating to design,
prototype and manufacture with diversify various range of products. In this
context, present report covers primary external influence which affects the
organisation. Furthermore, reports select one theme in which it analysis to
relevance of policies and decision making in the organisation. Moreover, it
critically evaluates the effectiveness in the enterprise response. In addition
to this, it also demonstrates areas for improvements in response of the
company.
TASK 1
Brief overview of primary external influence to the organisation
Competitive advantages in manufacturing industry are driven by
customer relationship and sales in the marketplace. Direct sales are
successful when the industry is moving in different direction for enhancing
profits (Barton, Tejay and Terrell, 2016). Primary external influences consist
of demand conditions, environmental concern, legal factors and many more
aspects. These factors affect the company when it is enters in a new market
and first time. Thus, it is known as primary aspects within the organization.
Customers only want those products and services which satisfy their demand
and enhance productivity within the marketplace. Market analyst supports
the potential growth and profitability in the future (Fisher, Birch and Hughes,
2013). Retail margins on Alpha industry is comparative high so that foreign
competition is main external factors which demonstrates price level of

market and efficiency as well. There are various primary external factors
which affect the organisation functioning. They are as follows:
Demand conditions: Demand of products and services of company is
essential to compete within the marketplace (Mi, Heang and West,
2016). It will improve and innovation in firm value to determine
competition in the marketplace. Three characteristics of the company
products are demanding in the marketplace. It assists to maintain
competitive advantages to generate high revenue. In this, it involves
industry demand, size and pattern for growth of the company, rapid
market enhancemennt and perceive with respond to buyer needs, etc.
In recent times, manufacturing industry is facing imbalance between
supply and demand. Opening up of the market and increasing
competition is the perspective of plan to frame with profound
implication (Benavides-Velasco and et.al, 2013). Main threat which
influences the cited firm is physical barriers to trade in European
marketplace. It serves catalyse European expansion which degree is
raise of the European trade. In order to conduct market survey, it is
identified by the company that they are unable to operating effective
functions at workplace. Thus, demand condition is important aspect for
the organisation in which they can enhance their productivity and
profits by supplying effective products and services (Hoehn-Weiss and
Barden, 2014).
Environmental concern: It is the most important element of primary
factor that influence the Alpha Company. In order to consist
environmental perspective, market is change on European market
which altered with various parameters of competition. In this aspect,
the firm can also analysis and examine key structure which changes
demand and supply functions and affects to the company products and
services (Becker, Kugeler and Rosemann, eds., 2013). It also includes
variables which enforce use of hydrogen along with conventional tools

on global scale. Currently, market and mechanism not promoting the
cited firm products and services. Thus, all the more incumbent on
business, politicians and society work together to ensure use of tools
and techniques for legal frame work. Further, changes in economic
system also influence to the business environment (Rotella and
Umbrello, 2014). This is because, it considers modification in economic
aspect creates alterations in business unit. Changes in growing
economic also affect to growing economy which provide greater
opportunities for business to generates high profits with rising living
standards of employees. In addition to this, environmental concerns
also influence the market and mechanism of the company products
which make effective possibilities for development of company. It also
consists development of employees of the firm which can be done
through completing targets through making effective operations at
workplace (Maier and Warren, 2013).
Legal factors: Legal regulations and constraints also have crucial
impact on Alpha Company and their technological developments.
Kyoto protocol and industry safety regulations are forcing developing
production facilities. In respect to this, political factors have also great
impact on manufacturing of metal industry. It influences the overall
market potential with antitrust regulations and union policies in the
dynamic environment. When the cited firm enter in marketplace then
they face problems due to change in laws and regulations (Kim, Kim
and DeMeester, 2013). Thus, the organisation needs to be careful
regarding their operations which make changes at workplace. When
the organisation enters in the new market then there are some other
factors which influence their products and services such as social class
which make changes in socio economic grouping link within the firm.
Changing lifestyle of customers also affects the firm’s operations which

influences to company tools and techniques (Evola, Marletta and
Sicurella, 2013).
Technological factors: Technological factors provide opportunities to
Alpha business unit to adopt new breakthroughs, innovations and
invention to cut cost and develop new products and services.
Technological changes are important to develop new technology which
enable to variations to produce new products and services within the
marketplace (Ghauri and McMurray, 2013). Technological factors also
provide opportunities to the company to develop business in various
parameters and solutions that includes within the enterprise. Political
changes are closely related with economies and changing in
government influences. Thus, technological factors also measure these
part of the company operations. In order to consider various
frameworks for making effective outcomes within the enterprise, it
assists to develop outcomes of company. Thus, taxation policies of
government influences the cost company is also takes right action
when the firm enter in market (Ghauri and McMurray, 2013). Further, it
creates substitute products for develop the firm. As results, the cited
firm can easily open new markets and enhance productivity for making
sustainability at workplace. In order to considers technological
influences, cheaper alternatives from abroad is highly affects to
company. It also generates impact on workers, morale and motivation
which is related with flexible working within the enterprise (Barton,
Tejay and Terrell, 2016).
Competitors: Further, competitors also influence to Alpha business
unit. This is because; it affects the ability of business to make profits.
Competitors continually seek to gain advantages over each other. It
measures products and services which are different from competitors.
Thus, company can provide better things from other enterprise. In
addition to this, economic system of the country allocates resources

which tend to grow by company very fast for enhance revenue (Fisher,
Birch and Hughes, 2013). It involves human relationship which
depends on factors such as customers' attitude and their behaviour
towards particular products and services. It also depends on age
structure of population and network of work and leisure.
Monetary system: Monetary system of the country also influences
firm operations. It facilitates with business exchanges which is based
on earning, spendings and savings. Higher interest rates affect to
relationship involving financial institutions, creditors, debtors and
suppliers. Key monetary influence to the chosen business is interest
rate (Benavides-Velasco and et.al, 2013). This is because, high interest
rates enhance business cost which act as a break on spending within
the economy. Political system also creates rules and framework in
which Alpha operating their functions. In this context, government
policy support and encourages to enterprise activities such as creation
of pollutions and many more actions.
TASK 2
The theme has been chosen for this is technological change which relate
with various areas for improvements.
(i) Analysis its relevance to the chosen organisation and how it is influence to
policies and decision making
Technological factors affects to the business in their overall demand
and changing behaviour which includes traditional marketing. Rapid
development of technology requires quick response of customers towards
Alpha products and services. It emerges with survive emerging competitive
environment which keep new trends and innovative services offers by
company (Rotella and Umbrello, 2014). Technological factors includes
products and process of the cited firm which present for take opportunities
and threats in vital for competitive advantages. It is driving in successful
operations of globalisation. Products can be marketed in various ways which

present for creates value at workplace. These changes influences to the
company in following manner:
Understanding web terminology.
Technology legislation
Internet/broadband to customers and business market (Maier and
Warren, 2013).
Technology infrastructure in the country.
Technology also offers innovative products and services in internet
banking which is related with new generation mobile phone.
Technology also offers new way of communication with customers
such as social media, CRM and many more things (Kim, Kim and
DeMeester, 2013).
These above technological factors influence to business to provide
dramatic infrastructure within the company. Alpha business unit rightly
investing in different types of equipments to see more innovative and cost
effective technology. Spending money on the latest technology is daunting
for the enterprise which response to innovations (Rotella and Umbrello,
2014). In addition to this, organisational changes also influences to policies
and response to innovation which highly impact on the company operations.
Thus, it is recommends to employees of the firm to keep them for
encouraging and making changes at workplace. Business process is also
integrated with modern technology which identifying enterprise
requirements and evaluates outcomes to achieve goals and objectives.
Hence, these changes can be beneficial for the company and customers as
well. Sustainability of competitive advantages is also looking for technology
to generates positive perspective rather than necessary evil (Jerman,
Orbanić and Valentinčič, 2016). Traditional models are change which creates
great advantages to achieve business results. It assists to invest modern
technology for sake and implementing strategic plan of the enterprise.

It also assists to take decisions with emerging engine efficiency and
internet connectivity to automated functions in the enterprise. It also
includes automation of many unskilled tasks to replace human production
lines with entire machine at workplace (Galliers and Leidner, 2014). It assists
to reduce cost for manufacturer, distributors and supermarkets in many
areas of the company. On the company side, it gradually enhances things
that connect to firms which enhance company operations. Global rising in
internet connectivity also negatively impact on the business outcomes in
term, of competing within the marketplace. Introduction of new production
process in metal company also dramatic affects on aggregate productivity
within the company (Kuhn, 2014). It explores the impact on major
technological innovation on the enterprise. With the help of technological
advancement, Alpha can make effective and smooth functioning for
development of their operations. It includes social implications and reaching
towards profits of the company.
There are also elements which rapidly includes productivity growth
which decline employment in metal company. With increasing in productivity
in Alpha revenues, they can directly link to it with new production technology.
Premium productivity in reallocation process also displaced with older
technology which signifies traditional plants to integrates production (Coulter,
Merollini and Halton, 2015). Reallocation of output is also responsible to
increasing total factor productivity. Thus, the cited firm can take decisions
accordingly for market objectives at workplace. In this context, the firm can
directly attributes of the aggregate productivity growth in the company
which operating is relevant variables according to technology types. From
the past few years, metal industry face changes which significantly impact
on substantial investment which improve process efficiency and products
quality for development of the company (Chang and Taylor, 2016). Rapid
expansion of the company depends on technological aspect which make
successful operations within the enterprise. Growth of technological changes

also make effective sustainability to expand range of company with using
energy consumptions which enhance efficiency at workplace. Technological
changes also combined with plant closures with restructuring employment to
enhance growth of the company. It is based on various aspects which also
take positive advantages for growth of employment (Bodzin and Fu, 2014).
(ii) Critically evaluates the effectiveness of organisation response
Organisational effectiveness determines as degree in which the
business can achieve goals and objectives. It is depends on resources which
assist to achieve Alpha goals through various resources and profitability.
Technology affects to design, efficiency and effectiveness which examines
revenue of the firm. It is also describes ways from which technology is
affects to design, efficiency and effectiveness for the company development
(Evola, Marletta and Sicurella, 2013).
Technology is great impact in Alpha to organize design, and
fundamental aspects to enhance efficiency and productivity. However, it also
describes application of knowledge to execute work in effective manner.
Advancement technology also offers great opportunities to make effective
and high level within the company which develop business outcomes
(Adamska-Chudzińska, 2016). All operations of the company also refers to
the structure and design which is feasible to make effective functioning
related with consideration. In addition to this, it also requires for use digital
tools in operations of the company. Thus, it takes place very important part
of the company. As critically evaluates, large and small business enterprise
requires full knowledge of digital system of company that revolutionize
operations of the cited firm. Thus, it is based on various small tools that
support to become effective solutions and system at workplace (Ghauri and
McMurray, 2013).
The enterprise need to learn about their mission and vision to operate
smooth functioning at workplace. However, it is depends on social media
pages and understanding communicating message depends on various

variables. It assists to understand and communicate message for effective
development of Alpha. Thus, it is essential to enhance knowledge regarding
digital tool at workplace (Wachowiak, 2016). Firstly, the chosen firm need to
considers their targets and resources which make successful targets at
workplace. Extra money and employees needed within the firm who achieve
goals in the firm. In addition to this, they have to concentrate customers who
are part of the firm. As critically evaluating, Alpha business unit also requires
advance technology, extra money and employees to attract potential
customers. They have to conduct demographic information of each customer
so that they can make their activities accordingly (Grant, 2016). Further,
company has no technology which can manage multi task at workplace. Thus,
they have to conduct market survey which give meaningful conversation
related with goals and objectives of the company.
Alpha business unit has goal to discover areas where they can
measure current digital tools related with the organisation. As results, they
can cooperate with different techniques and make effective functioning for
their development. In order to manage task and tools, the cited firm have to
concentrate on their digital tools (Ghauri and McMurray, 2013). However,
their digital tools are not effectively working for achieve long term goals and
objectives. Goals of the company make efficiency in organisation and
effectively working for considers long term objectives at workplace. As
critically evaluating, technology cannot solve each and every problem so
that digital tools are requires setting targets at workplace. The chosen
organisation cannot easily adopt technology planning and operations to
make effective functioning at workplace (Jerman, Orbanić and Valentinčič,
2016). It will assist to cover profits at workplace which is related with needs
of enterprise.
In order to consist critical evaluation, actual development requires
discovering innovations which is needed for make sustainability at workplace.
It also includes factors which is related with rationality of scientist and

technological aspects. It is not controls by the company, but creates
negative impact on the firm (Barton, Tejay and Terrell, 2016). This is because,
societal development is most important factor that determines for reduction
in human subjectivity. As results, it creates major impact on the business
operations due to organize activities and make shape to the firm. Technical
progress is highly depends on efficiency which is longer personal,
experimental and various positive outcomes of the company. Further,
technology not measure performance of the company and unable to
maintain CRM at workplace (Fisher, Birch and Hughes, 2013). Thus, it is
crucial aspect for development of the firm objectives in systematic manner.
All items are not effectively working so that it is important to generate high
revenue through considering effective objectives and work efficiency.
(iii) Demonstrate some areas for improvement in the response of the
organisation
In respect to consists improvements in the firm, there are various tools
that support to business. Thus, Alpha has to increasing effectiveness of the
firm which assist to raise more money at workplace. It can be done through
focus on wider audience and advocate for more effectively functioning at
workplace (Coulter, Merollini and Halton, 2015). There are various areas
which need to operate positive environment at workplace. Thus, the cited
firm can make better position to achieve business goals. Leveraging social
media support to the company at very low cost and efforts. Apart from this,
the cited firm need to support CRM for maintain business functions in
effective manner. It will assist to constitute management system which run
smoothly at very low cost (Chang and Taylor, 2016).
The chosen firm need to also find solutions to overcome their business
problems which make positive results at workplace. In term of monetary and
non financially, Alpha can make their operations very effective and support
to converting various database related with little cost operations. In addition
to this, there are various areas where digital tools assist to reduce cost to

enhance effectiveness of the firm (Bodzin and Fu, 2014). In this includes
Facebook, Twitter and many other social sites which make platform for set
targets and achieve objectives. In addition to this, the cited firm need to be
prepares to dedicate resources to technology planning, training and
developing. They have to understand each and every activity of the
enterprise to demonstrate technology aspects related with forum.
Technology is constantly changing so that the enterprise need to make
effective functioning and motivating them for understand various outcomes
related with digital tools and techniques (Evola, Marletta and Sicurella, 2013).
Technology not solve each and every problem of company, but it
assists to make profitability in high level. Thus, it is essential to use long
term capacity to adopt effectively digital tools and solve various problems at
workplace (Adamska-Chudzińska, 2016). In Alpha, technology provides tools
that make easier task and more efficient to understand and manage
activities of the firm. Online donation is very important to meet with face to
face targets related with organisation outcomes in systematic manner. If the
firm not understand effectively, they will unable to consist effective
functioning at workplace. Technology also give opportunities to reach track
on the audience in the process (Ghauri and McMurray, 2013). As results,
learning is very important for develop business outcomes in effective
manner. With the help of learning, the organisation can also improve working
for target the audience at workplace. Changes are most dominant resource
which ascertain to learn new things with the help of advancement
technology aspects.
In respect to considers effective functioning, it is most important
element on which company target their audience with available resources
(Wachowiak, 2016). In digital tool, every person make mistake so that Alpha
business unit have to provide proper training for using it very carefully. With
the help of learning, the company has opportunities to make effective
transaction and functions which make sustainability at workplace. In order to

provide proper training and development, it is necessary for enterprise to
enhance functioning with imperative sources of the company (Grant, 2016).
In addition to this, employees of the chosen firm also understand tools and
techniques for achieve targets at workplace which is related with objectives.
Targeting to customers is based on audience who are loyal with company
products and services, thus, the enterprise have to concentrate on their
customers demand to effective functioning at workplace. In this context,
they can easily lead with each and every part of company operations. Hence,
it is very beneficial for the business unit (Ghauri and McMurray, 2013).
CONCLUSION
From the above report it can be articulated that contemporary in
business and management in very important element. In this aspect, present
study shows that manufacturing industry on metal in high influences by
various aspects of management. It considers internal and external influences
by market elements. Management methods assist to enhance quality of
goods and services such as production process, information and
communicate, etc. These elements make effective impact on Alpha business
unit in term of make balance between power and social responsibilities.
Furthermore, it also summarized that technological changes are highly
influences to the company operations which determines effective functioning
at workplace. This factor consists various elements which highly impact to
the company products and services. As results, it delivers profitability at
workplace which is related with improvements in business profits and
revenues. Mainly the enterprise need to concentrate on their CRM to
maintain relationship with customers and employees of the company.

REFERENCES
Books and Journals
Adamska-Chudzińska, M., 2016. Prosocial Orientation of an Organisation: The
Preliminary Identification of Evaluation Criteria. Management and
Organizational Studies. 3(1). p.p27.
Barton, K. A., Tejay, G. and Terrell, S., 2016. Information system security
commitment: A study of external influences on senior management.
Computers & Security. 59. pp.9-25.
Becker, J., Kugeler, M. and Rosemann, M. eds., 2013. Process management: a
guide for the design of business processes. Springer Science &
Business Media.
Benavides-Velasco, C. A. and et.al, 2013. Trends in family business research.
Small Business Economics. 40(1). pp.41-57.
Bodzin, A. M. and Fu, Q., 2014. The effectiveness of the geospatial curriculum
approach on urban middle-level students’ climate change
understandings. Journal of Science Education and Technology. 23(4).
pp.575-590.
A Sample Report on Contemporary Development In
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