Internet and e-business

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Internet and E-business
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TABLE OF CONTENTS
INTRODUCTION..........................................................................................................................3
TASK 1...........................................................................................................................................3
1.1 Environment in which e-business is conducted................................................ 3
1.2 Benefits and barrier to businesses considering at online presence..........4
1.3 Assess the security and legislative issues...........................................................5
1.4 Modes of communication available to organization........................................ 5
TASK 2...........................................................................................................................................6
2.1 Internet technologies and their importance.......................................................6
2.2 Main features of HTML................................................................................................ 6
2.3 Function of client servers and browsers and role of search engines........7
2.4 Use of intranets and extranets business communication aspect in
business....................................................................................................................................8
TASK 3...........................................................................................................................................8
3.1 Different e-business models that can be used to generate revenue for a
business....................................................................................................................................8
3.2 Analyse each e-business models in terms of its capacity to generate
revenue.....................................................................................................................................9
3.3 Future developments in e-business.......................................................................9
TASK 4........................................................................................................................................ 10
4.1 Key elements of good web design structure....................................................10
4.2 Impact of well designed websites to an e-business......................................10
4.3 Common issues concerning website usability.................................................11
CONCLUSION............................................................................................................................11
REFERENCES............................................................................................................................ 13

INTRODUCTION
In order to remain competitive in the contemporary market, it is
essential for business to focus on expanding their operational activities by
using online platform (Kollmann, 2010). Through using internet platform,
organization can easily sell or distribute their products and services across
the national boundaries. However, with the usage of e-business models and
internet technology, organization can easily take advantage in order to meet
the changing requirement and need of customers. For the present report,
selected organization is Asos which is one of the leading online fashion
stores of the UK that generally deals in selling of fashionable and beauty
products to the young customers. The online stores also sell products of 850
brands and their personal range of fashionable clothing. Furthermore, the
report will focus on elaborating various e-business models that are being
used by the business that support them in generating the revenue and
income of the business.
TASK 1
1.1 Environment in which e-business is conducted
In the contemporary environment with the changing aspect of internet
technology, it is essential for organization to focus on different
environmental factors through which they can easily conduct their e-
business (Hwang and et. al., 2011). Asos which is a renowned online British
fashion and beauty store mainly target young customers to sell their
products and services. Therefore, online business manager of Asos must
focus on analysing different environment of e-business so that they can
easily conduct the business transaction in various ways as follows:
1. Business-to-Business (B2B): Under this form of environment, e-
business dealings takes place between different businesses.

2. Business-to-consumers (B2C): This is another environment of e-
business under which transaction takes place between the business
and customer (Wymer and Regan, 2013).
3. Consumer-to-consumer (C2C): Under this, e-business environment
dealings take place between different customers. The best example of
C2C business is auction sites.
4. Customer-to-Business (C2B): This is another environment in which
business can conduct their e-business. Through this, business earn
revenue by commenting and reviewing their sites.
Therefore, Asos generally focuses on conducting their e-business
transaction through applying Business-to-Consumer (B2C) model. Under this
environment model, Asos can directly perform dealing with their ultimate
customers and provide required products to their young consumers
(Kollmann, 2010).
1.2 Benefits and barrier to businesses considering at online presence
Asos mainly generate their revenue through focusing on online
presence therefore; there are different benefits and barriers to Asos while
considering online presence that are stated in following points-
Easiest way to target large mass of audience- The foremost benefit of
considering online presence to Asos is that it is considered as the
easiest form through which business can target large audiences.
However, through online presence, company can showcases and
features wide range of beauty and fashionable products to large
customers who are residing in the different countries.
Cost effective method- Another benefit of online presence to Asos is
presenting products on the internet platform and delivering products to
customers through online medium that is cost effective method for the
organization (Stanford-Smith and Kidd, 2010). As establishing online
presence requires low budget as compared to opening the authorized

or physical stores. However, it will also benefit Asos in promoting their
beauty and fashionable products to large customers as it is considered
as less expensive method.
Furthermore, with the benefit of online presence, there are also some
barriers that exist in external environment that directly impact the
operations of Asos. The different barrier to the online presence are-
Data security- The key barrier identified by online business manager
of Asos while considering the online presence is related with data
security. As, executing the online dealing of products Asos will ask
their customers to fill their necessary personal information so that they
can purchase their fashionable and beauty products online (Soto-
Acosta and MeroñO-Cerdan, 2008). So, the main barrier for Asos store
is to secure the personal data or information of the customers so that
they can securely proceed with their transaction.
1.3 Assess the security and legislative issues
In order to conduct the e-business, Asos faces different securities as
well as legislative issues that results in creating negative image of the
company in the marketplace. There are various security issues that are
prevailing into the market that is hacking, malware and viruses, loss of
confidential data etc. As, hacking and attacking of viruses and malware
results in corrupting the private and confidential information of the
customers who purchase products from the online stores. Furthermore, this
security issues also impact the Asos image as it may result in draining
individual card number as-well-as personal information while enabling
payment for the purchases of fashionable and beauty products (Sanders,
2007).
In addition to this, there are different legislative issues that originate
while Asos enable their online presence that is regarding the protection of

confidential and private information of the customers who purchases their
products from their online websites.
1.4 Modes of communication available to organization
There are different modes of communication that are available for Asos
e-business that support them in connecting with their customers as-well-as
employees of the organization. The different modes of communication are:
Electronic Data Interchange (EDI): EDI is an effective mode of
communication in the contemporary environment that focuses on
exchanging the business information and documents among the
different business organization (Benefits of EDI, 2015). However, it is
applied in Asos business that supports them in exchanging the
business document and information among the different department in
an effective manner by reducing the paper-work or faxing of document.
Social media sites: Another mode of communication that is available
to Asos e-business organization is use of social media sites that
support the business in communicating with their customers (Combe,
2012). However, this mode of communication is also effective for Asos
as through this, they can easily market and promote their fashionable
and beauty products in different region. This mode is applied within the
organization that supports them in targeting their young customers
and determining the actual need and preferences of their customers.
TASK 2
2.1 Internet technologies and their importance
Internet technology is the an infrastructure for communicating others
through a unique internet protocol (IP). It is not a physical network but a
network which helps forming IP suits and other related services. Internet can
be expressed as the biggest library which contains ample amount of
information in almost all sectors of the world (Borges, Hoppen and Luce,

2009). It has became a means of communication for every individual. It allow
businesses for to do international trade without much barriers.
Advancement in the technology has created the medium of interaction
between Asos and their clients. This technology make them aware about the
changes happening in the global market and which helps them to change
their strategies. Asos, through the help of technology advertise their product
online and reach to wider population. It help in generating more revenue for
business (Koh and “Ted” Nam, 2005). It is the cost effective way for Asos to
attract large number of audience. Through internet technology, they can
update their sites with videos, photos and many other things to entertain
and to reach to their mind. For Asos, internet technology have create a
wider world where they can expose, advertise and attract large number of
customers for their products.
2.2 Main features of HTML
HTML stands for Hyper Text Market Language. It is in World Wide Web
page language. This is used to tag text files to attain color, font, hyperlink
effect and graphics on WWW Pages. Its main features of HTML are as
follows :
Multimedia support: It's the HTML's foremost features (Palmer and
Daniel, 2010). it helps in supporting audio and video files both to be
played in the browser. Videos and audios are played as easy as image
downloading.
New Input Element Types: This is an important data driven element for
web application. This help in receiving the data in required input type
format (Alghamdi, 2011). With this help one can enter passwords, file,
emails, etc. to their web application.
Canvas: It is a command for HTML by which they provide pixel
operations. These operations contributes to drawing lines, circles,
boxes, playing graphics, etc.

Editable contents: Through this feature of HTML, end user is able to
edit the content as per their requirements. Developers, while forming
web pages have to include notes or editor sections for editable content.
Auto focus and Placeholder attributes: Auto focus feature helps control
of automatically focusing on the page loading (Andam, 2003).
Placeholder is the feature which give a value to the placeholder
attribute. It moves the focus over input control like a water mark does.
2.3 Function of client servers and browsers and role of search engines
Function of client servers and browsers-
The structure of e-commerce website generally involves three tier
structure that consists of web client, server and browsers. However, e-
business activities generally focuses on function of client and server that
support the customers in browsing and gaining access information regarding
Asos. Server is the key component that provide relevant service to other
device or machines through internet platform. However, the machine or
device that is connected with servers are consider as clients (Hahn and
Kauffman, 2003). Therefore, relationship of client and server is essential as it
supports in accessing and providing required information to the client and
user. Furthermore, web browser is also consider as an effective application
that recover and regain the required information related with the specific
topic or area through accessing www that is World Wide Web. However, the
main purpose of web browser is that it support in accessing and acquiring
the adequate information regarding the topic.
Role of search engines-
Search engine is consider as a software application that assists e-
business organization in searching the relevant information through is
browser that is www. However, search engine plays significant role for the e-
commerce sites and e-business as through search engine customers or

individual can access the required information and product that they want to
purchase.
2.4 Use of intranets and extranets business communication aspect in
business
Intranet helps fulfilling the digital communication need of the
organization. They provide securities for accessing, developing and storing
electronic items. Intranet is useful in replacing the older business practices
(Coltman, Devinney and Latukefu, 2001). They helps providing gains to
Asos by increasing work flows and decreasing errors. Specific Intranet
applications use network folders , where various employees can use same
files. Offline websites are also created that helps practicality before online
work. Instant messaging software and internal email system is formed. Also
for facts and figures databases digital references are used.
Multiple intranets together form extranets network. Main use of
extranets is to provide facility of coordination between Asos and their joint
plans with any other companies. Through this Asos can share their
information and take initiative of things (Hwang and et. al., 2011). They
provide controlled way of setting of interacting with clients than by the
internet. They permit various companies to use other company's network
services. For example, data processing application which maintained and
developed by one company and is used by other company's intranets.
TASK 3
3.1 Different e-business models that can be used to generate revenue for a
business
In order to generate the revenue or profits for the business it is
essential for Asos to focus on the different e-business models that they can
apply while transacting with their customers. The different e-business
models are as follows-

Business-to-Business (B2B)- This form of e-business model
generally focuses on selling the products to the intermediate buyers
then then who further distribute the products to ultimate customers
(Wymer and Regan, 2013). B2B model further include various
framework that is E-procurement, E-distributor etc. that focuses on
targeting or distributing their products to the business organization
that will further result in targeting the ultimate buyers that is
customers. This e-business model involves commission rate that result
in increasing the prices of products while delivering to the customers.
Business-to-Consumer (B2C)- Another form of e-business model is
business-to-Consumer that eliminate the intermediaries or agents.
Through this model e-business organization can directly come in
contact with the customers (Kollmann, 2010). This model mainly
include E-tailer, content provider framework that directly meet the
requirement of customers by providing them required products.
Through analysing both the e-business model Business-to-Consumer
(B2C) can be applied to the Asos organization. As, through BSC business
model they can directly provide wide range of fashionable and beauty
products to the ultimate customers without any intermediaries or agent.
3.2 Analyse each e-business models in terms of its capacity to generate
revenue
Both the e-business models are effective for Asos e-business
organization as it support the online store in generating the profit margin
and revenue that further support in developing their model in the effective
manner so that it can benefit the e-business organization (Stanford-Smith
and Kidd, 2010).
Business-to-Business: B2B model is an effective model that results
in generating revenue for the business. Through following this e-
business model Asos will able to generate revenue as this model

focuses on selling product to the supplier or another business and they
further sell the product to their ultimate customers (Shelly and
Campbell, 2012). However, through analysis of this model it can be
stated that it is not an effective method as it focuses on generating
revenue by increasing the prices of their fashionable and beauty
products.
Business-to-Consumer: Another model is B2C, this model is also
effective in terms of generating revenue as through this model Asos
is directly in contact with the customers. Therefore, e-business
organization can directly sell their fashionable and beauty products to
the ultimate customers that reduces the level of commission or agent.
3.3 Future developments in e-business
In order to remain competitive in the changing technological
environment it is essential for the online business manager of Asos to focus
on the different future development within their e-business model (Soto-
Acosta and MeroñO-Cerdan, 2008). Thus, it support the company can
positively contribute in enhancing their online presence in the different
region and country. The various future developments in e-business model
are-
Cloud computing- The future development in e-business model must
ensure introduction of cloud based services to the customers and
clients. In order to securely run the Asos website it is required by
online business manager to focus on this future development (Sanders,
2007).
Social media sites- Another development in the e-business model is
that Asos must use the social media sites for connecting and engaging
their customers. However, in future social media can also act as
effective platform for marketing and promoting their fashionable and
beauty products in the global market.

TASK 4
4.1 Key elements of good web design structure
It is the foremost duty of online business manager of Asos is to focus
on introducing good web design structure of their online page as it would
support them in reducing the impact of security issues. However, with the
effective web design structure of Asos it will result in operating the website
in the efficient manner (Combe, 2012). Therefore, online business manager
of cited firm generally focuses on key elements of good web design structure
that would assist Asos in attracting large number of audiences towards their
site. The key elements of good web design structure are-
Screen resolution- The foremost key element for good web design
structure is that online business manager of Asos must focuses on high
screen resolution so that content or information regarding the
fashionable products are easily visible by the customers (Borges,
Hoppen and Luce, 2009).
Good usage of graphics- Another key element for good web design
structure is that online business manager of cited organization must
focuses on using good graphics, quotation, images, logos, themes etc.
so that it may attract the customers towards their colourful web page.
4.2 Impact of well designed websites to an e-business
A well designed website positively depicts the image of company and
quality of the products that they sell to the customers (Koh and “Ted” Nam,
2005). However, there are various impact of well designed website to Asos
business that is-
1. A well designed website of Asos encourage and boosts the large
customers to view and visits their websites. However, it proper and
adequate content regarding the features of products also support in
attracting the customers to purchase their products.

2. In addition to this. Well designed website of Asos also positively impact
in generating the sales of their fashionable and beauty products in the
market (Palmer and Daniel, 2010).
3. Furthermore, another impact of well designed website is that it support
in enhancing and building the brand image of the company among the
global market audience.
4.3 Common issues concerning website usability
There are different issues that occurs while concerning the website usability
that is-
Duplication of websites- The foremost issue that is concern by
online business manager of Asos is related with the duplication of
websites (Brock and Azim-Khan, 2009). This mainly lead to enable
misrepresentation and mis-interpretation regarding the fake
fashionable and beauty products on the websites. Therefore, Asos
must avoid the copying of sites by opting legal licence from the
government for carrying out e-business activities.
Website requires registration- Another issue that arises while
concerning the website usability is the long registration process on the
websites. In order to purchase the specific product from the sites
customer require to fill the registration form (Alghamdi, 2011).
Therefore, some registration page consists of dangerous malware and
viruses that may attack the data stored in the computer.
CONCLUSION
From the above report it can be concluded that in the contemporary
technological environment e-business is gaining significant aspect in
distributing and selling the wide variety of products to the global customers.
Furthermore, the report has also concluded the range of e-business as it
support the organization to target large mass of audiences through focusing
on online presence. However, the role of internet, intranets and extranets

within the e-business has also been studied in the report that support the
business in encouraging their business activities on the internet platform.
Lastly, the report has also measures the impact of well designed website
structure to the e-business organization.
REFERENCES
Books and Journals
Alghamdi, M. A., 2011. The Law of E-Commerce: E-Contracts, E-Business.
AuthorHouse.
Borges, M., Hoppen, N. and Luce, F. B., 2009. Information technology impact
on market orientation in e-business. Journal of Business Research. 62(9).
pp. 883-890.
Brock, C. A. and Azim-Khan, R., 2009. E-business: The Practical Guide to the
Laws. Spiramus Press Ltd.
Combe, C., 2012. Introduction to e-business. Routledge.
Hwang, K. T. and et. al., 2011. Electronic data interchange systems-state of
the art. Journal of Systems Management. 44(12). pp. 12-19
Koh, C. E. and “Ted” Nam, K., 2005. Business use of the internet: a
longitudinal study from a value chain perspective. Industrial
Management & Data Systems. 105(1). pp. 82-95.
Kollmann, T., 2010. E Business. Springer-Verlag.
Palmer, A. and Daniel, E., 2010. Ethical Issues in E-Business: Models and
Frameworks: Models and Frameworks. Idea Group Inc (IGI).
Sanders, N. R., 2007. An empirical study of the impact of e-business
technologies on organizational collaboration and performance. Journal of
Operations Management. 25(6). pp. 1332-1347.
Shelly, G. and Campbell, J., 2012. Discovering the Internet: Complete.
Cengage Learning.
Soto-Acosta, P. and MeroñO-Cerdan, A. L., 2008. Analyzing e-business value
creation from a resource-based perspective. International Journal of
Information Management. 28(1). pp. 49-60.
Stanford-Smith, B. and Kidd, T. P., 2000. E-business: Key Issues, Applications
and Technologies. IOS Press.
Wymer, S. and Regan, E., 2013. Influential Factors in the Adoption and Use of
E-Business and E-Commerce Information Technology (EEIT) by Small
and Medium Businesses. E-Commerce for Organizational Development
and Competitive Advantage, pp.58.
Online

Benefits of EDI. 2015. Available through:
<http://www.edibasics.com/benefits-of-edi/>. [Accessed on 10th March
2016].
Coltman, T., Devinney, M. T. and Latukefu, A., 2010. E-Business: Revolution,
Evolution, or Hype. [Online]. Available through:
<http://ro.uow.edu.au/cgi/viewcontent.cgi?article=1691&context=infop
apers>. [Accessed on 10th March 2016].
Hahn, J. and Kauffman, J. R., 2003. measuring and comparing the
effectiveness of e-commerce website designs. [Online]. Available
through:
<http://misrc.umn.edu/workshops/2003/spring/hahn_020703.pdf>.
[Accessed on 10th March 2016].
Andam. R. Z., 2003. E-COMMERCE AND E-BUSINESS. [Online].
<https://www.uop.edu.jo/download/research/members/eprimer-
ecom.pdf>. [Accessed on 10th March 2016].
A Sample Report on Internet and E-business
To Buy Complete Assignment:
Contact us:
Phone No.: +44 203 8681 671
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