1. 4P’s of Marketing Mix:
An Interesting Topic for
Marketing Assignment
Presented By:
2. CONTENTS
01 02
03 04
What Is Marketing? What Is Marketing
Mix?
What Are 4P’s of
Marketing Mix?
Why Including
Marketing Mix Makes
the Content Strong?
3. 01
What Is
Marketing?
Marketing can be defined as the
study of the management or
exchange relationships. It is
more about satisfying the needs
and wants of the customers by
analyzing their taste and
preferences related to the
product.
4. What Is
Marketing Mix?
Marketing mix is the
combination of marketing
tools that company uses
to satisfy their target
customers and achieve
organizational goals.
02
5. Product Price Place Promotion
What Are 4P’s of Marketing Mix?
• Quality
• Features
• Design
• Style
• Brand
• Packaging
• Pricing Strategy
• Discounts
• Allowances
• Payment Period
• Credit Items
• Channels
• Coverage
• Locations
• Inventory
• Transport
• Advertising
• Personal Selling
• Sale Promotion
• Publicity
• Displays
6. What Is Product?
Product refers to the
goods and services
offered by the
organization. A pair of
shoes, a plate of rice,
all are products. All
these are purchased
because they satisfy one
or more of our needs.
7. What Is Price?
Price is the amount
charged for a product or
service. It is the
second most important
element in the marketing
mix. It signifies the
total earnings of the
organization.
8. What Is Place?
Place refers to the
movement of product from
producer to the intended
user is called place. In
simple words, it is how
your product is bought
and where it is bought.
9. What Is
Promotion?
Promotion is a process
of advertising any final
product to attract the
customers so that they
can buy it and make you
generate some revenue.
10. Why Including Marketing Mix Makes the
Content Strong?
It makes the assignment informative.
Marketing mix helps the reader understand the problem that you have solved.
It helps in showcasing the efforts that you had put to make it worthy of getting A+.
11. This is all you need to know about marketing
mix and why to include it in your marketing
assignment.
12. THANK YOU
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