Conferência Ethos 2012

1. The relationship between business
and civil society in the new economy:
future trends and best practice
Elisabeth Laville
Founder, UTOPIES
www.utopies.com - laville@utopies.com
Confidentiel  © 2010 Utopies

2. Sustainability strategies have evolved
from CSR to sustainable business
Target :
Sustainability 30% in 2012
reports / year
Drivers
- Brand differentiation
- Market opportunities
Drivers - Product-related taxes
- SD ratings & indexes
Strategies
Drivers - Anticipate & prevent
regulations -Ambitious & proactive marketing plan,
- Reputation strong commitment from CEO,
Strategies targets on SD driven innovation
Strategies - SD policies & charters on -Transparency on SD performance
- Corporate corporate practices of products to consumers
philanthropy - ISO certification
-Co-elaboration of solutions
- PR - SD Reporting with stakeholders
CSR Beta version CSR 1.0 CSR 2.0
1980 1995 2010…
Confidential  © 2012 Utopies

3. The growing importance of stakeholder
engagement in the business agenda
Common practice
Common practice Common practice - Discussion with panels of
- Corporate giving/ – Mapping stakeholder « critical friends »
expectations - At local & global levels
philanthropy
– Dialogue with « friends » Best practice
- Suspicion
Best practice - Joint efforts to create
Best practice -Dialogue w. “Critical friends“ new standards
- Stakeholder -Focused NGO partnership - Co-innovation, co-lobbying
mapping/watch - Stakeholder governance
From giving… … to engaging …to co-producing
1980-1995 1995-2010 Confidential  © 2012 Utopies
2010…

4. What is next in terms
of stakeholder engagement?
Co-lobbying to raise the level playing field
 EITI
Co-innovation, “open” to stakeholders
 Nike “Green Xchange” program
 WalMart sustainability indexing
 My Lego Factory
 My Starbucks idea
 Danone Social Innovation Lab
 Unilever Sustainable Living Lab
 Co-design of green buildings
Integration in governance bodies
 Social housing in France
 B corporations in the USA
Confidential  © 2012 Utopies 4

5. The reference resource center
on stakeholder engagement – online NOW !
www.criticalfriendsinternational.com
Confidential  © 2012 Utopies 5