Keynote for the 2013 AC/UX Google Sprint Week in San Francisco. Lean startup, UX as a mindset and stories to go with 3 key topics in lean. Templates included at the end of the deck.
4. LUXR.CO JUNE 2013
a story...
MVP
Maximum
Vision
Possible
= product that
will save lives
visionary idea
+ amazing research
+ engaged team
+ executive support
x 6 months
6. LUXR.CO JUNE 2013
a story...
= 1000s of hours
+ 4 designers
+ 4 researchers
+ 3 developers
+ 2 executives
x 6 months
= no lives saved
7. LUXR.CO JUNE 2013
a story...
= 1000s of hours
+ 4 designers
+ 4 researchers
+ 3 developers
+ 2 executives
x 6 months
FAIL= no lives saved
= NO PRODUCT
8. LUXR.CO JUNE 2013
the biggest fail is...
the product that
doesnโt ever get into
the hands of people.
9. LUXR.CO JUNE 2013
โBut the code validated!โ
โThe design was brilliant.
It just never launched.โ
โWe made an amazing thing.
But nobody wanted it.โ
What I NEVER want you to
experience...
10. LUXR.CO JUNE 2013
โBut the code validated!โ
โThe design was brilliant.
It just never launched.โ
โWe made an amazing thing.
But nobody wanted it.โ
What I NEVER want you to
experience...
FAIL
11. LUXR.CO JUNE 2013
โBut the code validated!โ
โThe design was brilliant.
It just never launched.โ
โWe made an amazing thing.
But nobody wanted it.โ
What I NEVER want you to
experience...
waste
12. LUXR.CO JUNE 2013
a different story...
A team of techies, designers,
entrepreneurs, statisticians,
researchers, and artists, all
trying to discover the future
of retail.
16. LUXR.CO JUNE 2013
3 Key Ideas
Build.
Measure.
Learn!
Validated
Learning
Get out of
the building!
Customer
DevelopmentAgile
Development
Collaborate.
Release.
Improve!
17. LUXR.CO JUNE 2013
The Agile
Manifesto
resulted from a
ski scrum in
February 2001.
The big idea...
over over over over
18. LUXR.CO JUNE 2013
Steve Blank
introduced
โCustomer
Developmentโ
in 2006.
The big idea...
19. LUXR.CO JUNE 2013
Eric Ries wrote
a blog post on
Sept 8, 2008
titled โThe Lean
Startup.โ
incremental
releases
+
reduce
waste
The big synthesis...
make products
customers
want
+
24. LUXR.CO JUNE 2013
UX =a mindset
focused on delivering value
inspires the right kinds of ideas
de๏ฌnes โgoodโ
guides decisions
25. LUXR.CO JUNE 2013
UX Stack BUILD
MEASURE
LEARN
interactions,
interfaces,
pixels
Vision &
purpose
Features
Product
Users
Uses
Mary can...
Needs
I need...
I want...
My goal is...
26. LUXR.CO JUNE 2013
UX Stack BUILD
MEASURE
LEARN
interactions,
interfaces,
pixels
Vision &
purpose
Features
Product
Users
Uses
Mary can...
Needs
I need...
I want...
My goal is...
Customer
development
Experiments,
MVPs &
metrics
Sketches &
prototypes
33. LUXR.CO JUNE 2013
SSCI
(Super Simpli๏ฌed Customer Interviews)
โข Identify who you want to talk to.
โข Articulate your hypotheses.
โข Jot down conversation prompts.
โข Have the conversation
โข Debrief!
34. LUXR.CO JUNE 2013
{Challenge}
Sketch it out
people + problems + solutions
Luxr Molecule method:
http://www.youtube.com/watch?v=bi97WSqdH5Q
Template at end of deck
Who are the users?
What problems do
they have?
What would be a
proposed solution?
35. LUXR.CO JUNE 2013
Users + Problem + Solution map
a mobile app for
delegating tasks
business professionals
Working parents with
with kids
need to know when
somethingโs done
Too much to do, not enough time
need to share tasks on the go
Task-a-doodle
โthe DNA of your ideaโ
May 2013
48. LUXR.CO JUNE 2013
{Challenge}
Iterate through ideas &
assumptions
http://leanstartupmachine.com/validationboard/
WSD:
Write stuff down.
Validate with intent.
AFAP:
As fast as possible.
56. LUXR.CO JUNE 2013
Experiments have 3 parts
The belief you
want to test
The testable
โthingโ
An indicator
We believe people like [customer
type] have a need for (or problem
doing) [need/action/behavior].
The smallest thing we can do to
prove that need is [experiment].
We will know we have
succeeded when [quantitative/
measurable outcome] or
[qualitative/observable outcome].
61. LUXR.CO JUNE 2013
What assumptions about your customers
do you have that, if you are wrong,
your product will fail.
Write down 3.
(Test these.)
{Activity}
Assumptions
1.
2.
3.
67. LUXR.CO JUNE 2013
โThe courage to speak truths,
pleasant or unpleasant, fosters
communication and trust.
โThe courage to discard failing
solutions and seek new ones
encourages simplicity.
โThe courage to seek real,
concrete answers creates
feedback.โ
โKent Beck
69. LUXR.CO JUNE 2013
Not just whoโs on the team, but how they
work together (no ninjas, gurus, rockstars!)
Invest time in developing productive
relationships
Commit to continuous process improvement
Team ๏ฌrst, then product
71. LUXR.CO JUNE 2013
โThe (validated) code validated!โ
โThe design is getting brilliant.
We know because people use it more
with each iterationโ
โWe made an amazing thing.
Because everybody uses it.โ
Then we ALL can say...
72. LUXR.CO JUNE 2013
a closing story...
A cohort of artists,
scientists, inventors
and storytellers blaze
a new path of
innovation & growth.
73. LUXR.CO JUNE 2013
a closing story...
A cohort of artists,
scientists, inventors
and storytellers blaze
a new path of
innovation & growth.
WIN
76. LUXR.CO JUNE 2013
Luxr makes practical learning products for early stage
entrepreneurs, so that they can deliver products that
customers want, need and love to buy.
Luxr.co โข 3435 Cesar Chavez, San Francisco, CA โข 94110
The Juhl, 353 E. Bonneville Ave., Las Vegas, NV โข 89101
info@luxr.co โข http://luxr.co โข twitter: @luxrco โข www.facebook.com/LUXrInc
Images + credits
โข Origami by Robert J. Lang: http://www.statesman.com/news/news/national/origami-joins-up-with-science/nRtCw/
โข Sketches, templates and models via the Luxr team
โข Nordstrom Innovation Lab: Sunglasses iPad App Case Study [YouTube: http://www.youtube.com/watch?v=szr0ezLyQHY]
โข Ed Lea: http://design.org/blog/difference-between-ux-and-ui-subtleties-explained-cereal
โข Startup Weekend logo: http://sanjose.startupweekend.org/
โข Restaurant buzzer, via BuzzTable: http://www.buzztable.com/restaurant-pagers/history-of-the-buzzer/
โข Restaurant paging system image, via Microframe: http://www.microframecorp.com/product/342030.html
โข Doug Morgan screenshot via Michael DeLucco: https://socialcam.com/v/Qok9JVdU
โข Risk model: Chris Jones, Hot Studios
โข Lumatic story via Ellen Dunne
โข Validation board via Lean Startup Machine: http://leanstartupmachine.com/validationboard/
โข 100Plus demo: via Chris Hogg on YouTube: http://www.youtube.com/watch?v=zH6WWikZdA4
โข Lean book series via OสผReilly: http://oreilly.com/
* Slides available on slideshare: slideshare.net/intelleto
77. Templates*
* You will notice that most of these templates are extremely simple. You
can make them from plain white paper and a sharpie. No special
templates are needed once you know how they work.
โฃMolecule
โฃAssumptions
โฃExperiment
78. http://luxr.co @luxrco ยฉ 2013
The Molecule
people
problem solution
have
addresses
use
Team name date
/ /
79. http://luxr.co @luxrco ยฉ 2013
Assumptions
1
Riskiest
Assumption
Testingnow
Later
Team name date
/ /
2 3
Nextup
80. http://luxr.co @luxrco ยฉ 2013
Experiment
We believe that...
We will do/make...
We will know the hypothesis is valid if by we get...
Hypothesis
date
quantitative
measurable outcomes
TestEvidence
qualitative
observable outcome
Team name date
/ /