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Building a better worldthrough lean + designMON, JUN 3, 2013+Lean startup at theintersection ofbeauty & complexity
LUXR.CO JUNE 2013Luxr makes tools to help startupsdeliver products that people want,need & love to buy.
LUXR.CO JUNE 2013@katerutter@luxrcoKate RutterCo-Founderwww.luxr.coTWEET!
LUXR.CO JUNE 2013a story...MVPMaximumVisionPossible= product thatwill save livesvisionary idea+ amazing research+ engaged ...
LUXR.CO JUNE 2013risktime
LUXR.CO JUNE 2013a story...= 1000s of hours+ 4 designers+ 4 researchers+ 3 developers+ 2 executivesx 6 months= no lives sa...
LUXR.CO JUNE 2013a story...= 1000s of hours+ 4 designers+ 4 researchers+ 3 developers+ 2 executivesx 6 monthsFAIL= no live...
LUXR.CO JUNE 2013the biggest fail is...the product thatdoesn’t ever get intothe hands of people.
LUXR.CO JUNE 2013“But the code validated!”“The design was brilliant.It just never launched.”“We made an amazing thing.But ...
LUXR.CO JUNE 2013“But the code validated!”“The design was brilliant.It just never launched.”“We made an amazing thing.But ...
LUXR.CO JUNE 2013“But the code validated!”“The design was brilliant.It just never launched.”“We made an amazing thing.But ...
LUXR.CO JUNE 2013a different story...A team of techies, designers,entrepreneurs, statisticians,researchers, and artists, a...
LUXR.CO JUNE 2013YouTube Feature Filmview on YouTube: http://www.youtube.com/watch?v=szr0ezLyQHY
LUXR.CO JUNE 2013command/controlwaterfalloptimizinginvention-drivendesignrisk aversioncollaborationagiledisruptingvalidate...
Lean Startup~ the quick version ~What’s going on?
LUXR.CO JUNE 20133 Key IdeasBuild.Measure.Learn!ValidatedLearningGet out ofthe building!CustomerDevelopmentAgileDevelopmen...
LUXR.CO JUNE 2013The AgileManifestoresulted from aski scrum inFebruary 2001.The big idea...over over over over
LUXR.CO JUNE 2013Steve Blankintroduced“CustomerDevelopment”in 2006.The big idea...
LUXR.CO JUNE 2013Eric Ries wrotea blog post onSept 8, 2008titled “The LeanStartup.”incrementalreleases+reducewasteThe big ...
LUXR.CO JUNE 2013Build.Measure.Learn• Hypotheses• Experiments• Validated learning(These change everything)And a big innova...
Wait. We know mostof this already.User Experience
User Experience~ the mindset, not the craft ~
LUXR.CO JUNE 2013Empathy.Design.Products!UI UXvia Ed Lea: http://design.org/blog/difference-between-ux-and-ui-subtleties-e...
LUXR.CO JUNE 2013UX =a mindsetfocused on delivering valueinspires the right kinds of ideasdefines “good”guides decisions
LUXR.CO JUNE 2013UX Stack BUILDMEASURELEARNinteractions,interfaces,pixelsVision &purposeFeaturesProductUsersUsesMary can.....
LUXR.CO JUNE 2013UX Stack BUILDMEASURELEARNinteractions,interfaces,pixelsVision &purposeFeaturesProductUsersUsesMary can.....
LUXR.CO JUNE 2013Making the shift3 things to jump-startyour week.
LUXR.CO JUNE 2013Customerdevelopmentor...user research liteFind the rightthing to solve.Get first-handexperience with thepr...
LUXR.CO JUNE 2013Learning from researchQuantitativeQualitativeGenerativeEvaluativeInterviewsMetricsSurveysUsabilitySessions
LUXR.CO JUNE 2013QuantitativeQualitativeGenerativeEvaluativeSurveysThe current wayMental Models •(Indi Young)Contextual In...
LUXR.CO JUNE 2013QuantitativeQualitativeGenerativeEvaluativeInterviewsMetricsSurveysUsabilitySessionsAn adapted way
LUXR.CO JUNE 2013
LUXR.CO JUNE 2013SSCI(Super Simplified Customer Interviews)• Identify who you want to talk to.• Articulate your hypotheses....
LUXR.CO JUNE 2013{Challenge}Sketch it outpeople + problems + solutionsLuxr Molecule method:http://www.youtube.com/watch?v=...
LUXR.CO JUNE 2013Users + Problem + Solution mapa mobile app fordelegating tasksbusiness professionalsWorking parents withw...
LUXR.CO JUNE 2013Validate outside,not inside.listen!
LUXR.CO JUNE 2013Sketches &prototypesor...rapid iterationTake small steps,not heroic leaps.Iterate fast to burndown risk.
LUXR.CO JUNE 2013risktimeDefineThe old wayDesignDevelopRelease
LUXR.CO JUNE 2013risktimeDefineA better old wayDesignDevelopRelease
LUXR.CO JUNE 2013risktimeA different way
LUXR.CO JUNE 2013riskA different wayMAKEreleaseMEASUREBUILDLEARNMEASUREBUILDtime
LUXR.CO JUNE 2013
LUXR.CO JUNE 2013
LUXR.CO JUNE 2013FAIL
LUXR.CO JUNE 2013FAIL
LUXR.CO JUNE 2013FAIL
LUXR.CO JUNE 2013
LUXR.CO JUNE 2013{Challenge}Iterate through ideas &assumptionshttp://leanstartupmachine.com/validationboard/WSD:Write stuf...
LUXR.CO JUNE 2013BUILDMEASURELEARNMore cycles in less time,reduce the risk.faster!
LUXR.CO JUNE 2013Experiments,MVPs &metricsDesign is ahypothesis,not a solution.Small experimentshelp you learn faster.
LUXR.CO JUNE 2013* the Brandon Schauer cupcake modelThe old way
LUXR.CO JUNE 2013* the Brandon Schauer cupcake modelA different way
LUXR.CO JUNE 2013* the Brandon Schauer cupcake modelMVP⤷A different way
LUXR.CO JUNE 2013
LUXR.CO JUNE 2013FAIL
LUXR.CO JUNE 2013Experiments have 3 partsThe belief youwant to testThe testable“thing”An indicatorWe believe people like [...
LUXR.CO JUNE 2013
LUXR.CO JUNE 2013
LUXR.CO JUNE 2013
LUXR.CO JUNE 2013✔ 2000 users✘ high sharing
LUXR.CO JUNE 2013What assumptions about your customersdo you have that, if you are wrong,your product will fail.Write down...
LUXR.CO JUNE 2013{Challenge}State the assumptionas a hypothesis.we believe that ________________Template at end of deck
LUXR.CO JUNE 2013Keep it small,keep it tasty.mmmm!
LUXR.CO JUNE 2013UX Stack BUILDMEASURELEARNinteractions,interfaces,pixelsVision &purposeFeaturesProductUsersUsesMary can.....
LUXR.CO JUNE 2013This journey isnot easy.
LUXR.CO JUNE 2013artistsinventorsscientistsstorytellers
LUXR.CO JUNE 2013“The courage to speak truths,pleasant or unpleasant, fosterscommunication and trust.“The courage to disca...
LUXR.CO JUNE 2013SimplicityCourageTrustProcessContinuous Improvement(from Lean Manufacturing and Extreme Programming)Lean ...
LUXR.CO JUNE 2013Not just who’s on the team, but how theywork together (no ninjas, gurus, rockstars!)Invest time in develo...
LUXR.CO JUNE 2013The right team willfind the way to theright product.
LUXR.CO JUNE 2013“The (validated) code validated!”“The design is getting brilliant.We know because people use it morewith ...
LUXR.CO JUNE 2013a closing story...A cohort of artists,scientists, inventorsand storytellers blazea new path ofinnovation ...
LUXR.CO JUNE 2013a closing story...A cohort of artists,scientists, inventorsand storytellers blazea new path ofinnovation ...
LUXR.CO JUNE 2013go be awesome.
LUXR.CO JUNE 2013Geek out & learn more }
LUXR.CO JUNE 2013Luxr makes practical learning products for early stageentrepreneurs, so that they can deliver products th...
Templates** You will notice that most of these templates are extremely simple. Youcan make them from plain white paper and...
http://luxr.co @luxrco © 2013The Moleculepeopleproblem solutionhaveaddressesuseTeam name date/ /
http://luxr.co @luxrco © 2013Assumptions1RiskiestAssumptionTestingnowLaterTeam name date/ /2 3Nextup
http://luxr.co @luxrco © 2013ExperimentWe believe that...We will do/make...We will know the hypothesis is valid if by we g...
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LUXR.CO JUNE 2013UX Stack BUILDMEASURELEARNinteractions,interfaces,pixelsVision Building a better world through lean + design

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LUXR.CO JUNE 2013UX Stack BUILDMEASURELEARNinteractions,interfaces,pixelsVision &purposeFeaturesProductUsersUsesMary can...NeedsI need...I want...My goal is...CustomerdevelopmentExperiments,MVPs &metricsSketches &prototypes

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