SEO and SEM essentially work hand in hand as a “pull” and “push” strategy for internet marketing, and below, we discuss their differences and how they blend together to strengthen your name in the digital landscape.

1. Difference between SEO and SEM and
How They Work Great Together by
Intelligent-networks
Nowadays Most of people believe the online marketing for their business growth to
reach more amounts of online users. Because marketing through online only helps you
getting more quality sales and business to the company. There are many marketing
strategies are available through online and internet. Search Engine Optimization and
Search Engine Marketing play an important role in online marketing. Some people are
getting confuse to select the factors in SEO and SEM for online marketing promotions.
They should know each method is different and having separate working principle.
SEO and SEM essentially work hand in hand as a “pull” and “push” strategy for internet
marketing, and below, we discuss their differences and how they blend together to
strengthen your name in the digital landscape.
Search Engine Optimization
SEO or Search Engine Optimization is the process of getting free, organically-obtained
traffic to your website. You achieve this by optimizing your website according to the
best practices in the industry which include using SEO keywords on your written
content, creating and publishing excellent content regularly, building links to improve
popularity, leveraging on social media to reach a more targeted audience and get more
chances of being shared, and improving your site’s interface and navigation for an
excellent user experience. This is what we call the “pull” strategy which means that you
are drawing the customers in because of your excellent layout, content, and offerings.
According to experts of Intelligent-networks, a website that is optimized has a greater
chance of being understood by “crawlers” of search engines, having a greater
probability to rank higher in the SERPs (Search Engine Results Pages). This is essential

2. to any business because let’s face it, not everyone wants to go through a myriad of
results when finding something.
A study from online ad network, Chitika, has shown that a whopping 91.5% of Google’s
traffic focus only on Page 1 results. The second page gets only 4.8% of Google’s total
traffic and that definitely means one thing—you have to get on top of the first page to
get noticed by your customers. However, that is not the be-all and end-all of the process.
SEO success takes a lot of time, and it’s always better to go slowly and surely. Before
making any great content, you have to know how to market yourself out in the open.
This is where the aid of SEM comes in…
Search Engine Marketing
Search Engine Marketing, on the other hand, is a “push” strategy because the process
involves buying advertising space on search engines to appear in front of searchers,

3. instead of earning a high ranking and getting free traffic through SEO. SEO is considered
a subcategory of SEM because it has something to do with search engine functions,
however, the paid categories are the paid listings or pay-per-click ads (PPC), sponsored
links, search retargeting, and social media marketing. Businesses can utilise the ad
space on search engines by bidding for particular keywords that is related to their
product or service, and when a user types these keywords into the search field, the paid
ads will have a chance to be shown. The PPC strategy makes the ad more targeted and
cost-effective, only charging the client when a user clicks on the ad itself. In totality, SEM
helps to improve a site’s ranking in search results, but is not ideal for long-term since it
is rather costly.
Integration of SEO and SEM
SEO and SEM are not competing services, instead, they are complementary. One couldn’t
work well without the other. Sure, your paid ads can drive traffic, but not as much as
when you do search optimization. Ideally, you start with an SEM campaign, to introduce
your name to your audience and to lure in potential customers to your website. You can
also use SEM during peak times when people search for something that you are offering,
for that extra push ahead of the competition. The role of SEO is to keep those customers
with you by having valuable content which they would have a wonderful experience in,
and encourage even more people to visit your website.
Relying on SEM alone to be on top of search results could be a costly endeavour, and is
short-lived. Intelligent-networks experts suggest that for you to have a sustainable form

4. of being visible in search engine results, you must do your SEO wholeheartedly.
Consumers definitely trust organic results more than paid ads, so it’s always best to stay
on top of your game with clean practices, and of course, living up to your name.
Consider SEM as the boost when your business needs it most. Imagine having your
business name on top of search engine results organically, as well as a paid ad on top or
on the side—your customers wouldn’t go anywhere else. These two, when done right,
will cement your brand in the industry for the long haul.
Intelligent Networks Corporation SEO Services is a professional SEO company in USA
with years of experience and expertise in the SEO/SEM industry. We at Intelligent-
networks.com provide complete SEO support to companies to help them achieve
increased targeted traffic, real conversions and great ROI. We strive to help them
achieve this goal within minimum time, without compromising on quality and ethics.
Our success in serving clients across various industries has only made us works harder
to break new ground and take on greater challenges.
We’ll work with you to define a custom needs assessment and strategy for long-term
search marketing success. Let us create a strategy document for the redesign and work
with your development team to ensure little impact when you do take that leap. If you
don’t have sufficient linkable content or on-page optimization, we will work with you to
bring the quality of the site up to our standards.
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Contact 877.621.3899 or clientcare@intelligent-networks.com and learn more about
our professional SEO services.