Interactivity Digital Presentation by Mari Luangrath

1. MARI (LIKE SAFARI)
CEO & FOUNDER, FOILED INC.
TO RAISE A CUPCAKE BRAND
IT TAKES A
VILLAGE

3. EVERY JESSE NEEDS A ZACK

4. How can we be like
Zack?
1. SHOW THAT WE
care.

5. TTTT
We Care
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6. SHOW THAT WE care
BE RESPONSIVE.
NO MATTER WHAT.
•Respond to Tweets
•Respond to Facebook
•Respond to e-mails
•Respond to blog posts
•Respond to Pinterest pins
•Respond to press writeups
•Respond to Google+ shares
•Respond to Yelp reviews
BE PROACTIVE.
NO MATTER WHAT.
•Proactive customer care
•Proactive shout-outs
•Proactive follow-up calls
•Proactive “we messed up!”
•Proactive crowdsourcing
•Proactive sharing others’ news
•Proactive gratitude
•Proactive genuine compliments
Make it about them.

7. SALES, YEAR 1

8. PARTIAL CLIENT LIST, YEAR 1

9. The staff is attentive and
makes you feel like you’ve
been friends since high
school cheerleading tryouts!
-VERONICA P., MCDONALD’S
CORPORATE
I attended Foiled Cupcakes’ anniversary
party and I just can’t get over the
company culture – they truly care
about their customers.
Fantastic!
- PAMELA V., NATIONAL ASSOCIATION OF
REALTORS
Foiled’s service was
second to none
from start to finish, and I will
order again based on that.
- NORA D., CHICAGO CUBS

10. KEEP IN
TOUCH.
@FOILEDCUPCAKES
HEY@FOILEDCUPCAKES.COM
WWW.FOILEDCUPCAKES.COM