Interactivity Digital presentation by Ross Kramer of Listrak

1. email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.45561
The Cost of Lazy
Email Marketing
Listrak’s Email Marketing Best Practices Webinar Series: June 17, 2009
Visit www.listrak.com/resources.asp to view other webinars on demand after today’s presentation.
©2010. All rights reserved. This presentation may not be recorded, copied, distributed, or used without written consent from Listrak.
Ross
Kramer
Listrak
@ross_kramer

2. email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
"The Rumors of My Death
Have Been
Greatly Exaggerated.“
Mark Twain

3. email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
Top 3 Priorities for 2013
Source: 2013 Shop.org State of Retail Online

4. email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
Open / Click Benchmarks

5. email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
Responsive Email
Credit: Elliot Ross, .Net Magazine, September 2012
2 Column Layout
Single Column

6. email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556

7. email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556

8. email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556

9. email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556

10. email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556

11. email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556

12. email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556

13. email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556

14. email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556

15. email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556

16. email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556

17. email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
Impact of Modal Acquisition

18. email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556

19. email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556

20. email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556

21. email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556

22. email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556

23. email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
18% Click Through Rate
18% Conversion Rate
30% of all Email Revenue

24. email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556

25. email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556

26. email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556

27. email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
Lush Batch & Blast Ideas for 2013
Small is the new big!
•Move to smaller “postcard” format
•Smaller campaigns to more segments

28. email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
2012 2013
2.3% CTR 4.1% CTR
PARADOX OF CHOICE?

29. email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556

30. email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
Cart Abandonment Campaigns

31. email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556

32. email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556

33. email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
Open
Rate
Click
Rate
Conversio
n Rate
% of
Campaig
n
52.3% 23.9% 8.6% 57%
48.5% 27.1% 7.3% 43%

34. email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
Large Cart
Alert Trigger
Send a trigger email to
CSR regarding large
abandoned baskets
Recommended
Products
Adaptive re-use of a
fixed asset from website

35. email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
Cart Abandonment with Social Proof

36. email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556

37. email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556

38. email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
Social Proof

39. email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556

40. email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556

41. email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
“Review Ask”

42. email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.4556
Key Takeaways
• Consider Mobile
– Responsive Design
• Focus on Acquisition
– Modal Pop-up
• Tune Batch & Blast
– No less than once per week .. Content is king
– Small is new big
• Automated Triggers Drive Revenue
– Have Abandonment Issues?
• Content Ideas
– Social Proof