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What aimClear Would Say ABout Your KPIs Given 8 Minutes

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Interactivity Digital 2013 presentation by Marty Weintraub of aimClear

Published in: Travel, Business
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What aimClear Would Say ABout Your KPIs Given 8 Minutes

  1. 1. What aimClearWould Say AboutKPIs Given 8 MinutesMarty Weintraub, Founder & Evangelist@aimClear
  2. 2. The goal is to grow traffic,awareness, conversionand/or interstitial goals atan agreed upon andreasonably attainableCPA.
  3. 3. PreproductionResearchStrategy & KPIs
  4. 4. Work with Client toestablish reasonable andprudent mutually agreedcontrolling strategy &KPIs to guide channeltactics.
  5. 5. **
  6. 6. *
  7. 7. *
  8. 8. Facebook Fans Dumb Ass MeterCommunity Management KPIs / % Psychographic Segments*
  9. 9. Use FB Ads Tool ToMeasure Community Focus
  10. 10. What Is CommunityDensity Analysis?
  11. 11. Multidimensional Share Of VoiceBranding KPIs/ Share Of Voice*
  12. 12. One Dimensional “Share Of Voice”
  13. 13. Multidimensional SOV = Brand +Concept / Competitive
  14. 14. Amex("American Express" OR AmericanExpress OR Amex) AND (Travel OR HotelsOR Cruise OR Vacation)MasterCard("Master Card" OR MasterCard) AND (Travel OR Hotels OR Cruise ORVacation)
  15. 15. Amex("American Express" OR AmericanExpress OR Amex) AND (Travel OR HotelsOR Cruise OR Vacation)MasterCard("Master Card" OR MasterCard) AND (Travel OR Hotels OR Cruise ORVacation)
  16. 16. Amex("American Express" OR AmericanExpress OR Amex) AND (Travel OR Hotels OR Cruise ORVacation)MasterCard("Master Card" OR MasterCard) AND (Travel OR Hotels OR Cruise OR Vacation)
  17. 17. Amex("American Express" OR AmericanExpress OR Amex) AND (Travel OR Hotels OR Cruise OR Vacation)MasterCard("Master Card" OR MasterCard) AND (Travel OR Hotels OR Cruise OR Vacation)
  18. 18. **
  19. 19. Thank You!Marty Weintraub, Founder & Evangelist@aimClear

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