SlideShare a Scribd company logo
1 of 45
Download to read offline
Mobile and Tablet
          Content Distribution




@johnfoleyjr             John Foley, Jr.
               interlinkONE / Grow Socially
                   @JohnFoleyJr • #cmworld
                                    #cmworld
First… THANK YOU!

• For Being Here!

• For Being Willing to Learn and
  Engage!

• For Liking My Boston Accent!


                                   #cmworld
Today’s Overview

• Brief Introduction

• Why Mobile Is Critical

• Developing a Mobile Strategy

• Getting Mobile: Optimizing Your
  Online Content

• Integrating Mobile with Other
  Channels

• Final Thoughts and Questions

                                    #cmworld
Brief Introduction


        I’ll Be Brief, I Promise!




                                    #cmworld
Intro: John Foley, Jr.


• Grow Socially, Inc.
   – Online Marketing/Social Media       I love
                                     Mar(H)keting!
   – Plan, Manage, Execute and
     Measure

• interlinkONE
   – Enterprise Marketing
      Management Software
   – Plan, build, manage, execute
      and measure all marketing
      activities



                                                     #cmworld
The Books

        Printers
        - Business Transformation

            Mailers, Fulfillment Providers
            - Business Transformation


                   All Businesses
                   - Untethered
                   Communications
                   Oct 2012


                                             #cmworld
Keep Your Phone On!

• Feel free to Tweet, Post, Update, Email,
  take notes, photos, and more!




             @JohnFoleyJr
              #CMWorld
                                             #cmworld
Get Involved!

• Grab your handout card! I want feedback!




          I hope you’ll participate!!

                                             #cmworld
Ready to Get Involved?

• POLL Question #1:

 What is your biggest mobile
 marketing challenge today?


                           #cmworld
Why Mobile is Critical


    Smartphones, Tablets, and You




                                    #cmworld
Mobile is Shaking up Marketing!

• Devices: Smartphones, Tablets

• QR Codes

• Near Field Communication (NFC)

• Augmented Reality

• SMS/Texting



                                   #cmworld
Smartphone Adoption
        50% Smartphone Adoption in the U.S.




                                              #cmworld
Smartphones and Web Browsing




            Source: Morgan Stanley




                                     #cmworld
Big Brands Are Moving Forward
       June 6th, 2012, http://www.dmnews.com/walmartcom-ceo-mobile-is-the-future/article/244569/




  “We have to embrace these changes. What we have to
  do is provide anytime, anywhere access. The customer
                    is demanding that.”

                                                                                                   #cmworld
Mobile is Changing Our Behavior




                                  #cmworld
Mobile Devices and Email
• Are you making
  money through your
  email efforts right
  now?

• If so, you must stay
  ahead of the mobile
  curve!

• Test designs/layouts
  of Email

• Test links/pages

                           #cmworld
Mobile and Search
        Via Infographic Produced by Trinity Marketing




                        URL: http://www.digitalbuzzblog.com/infographic-2012-mobile-growth-statistics/

                                                                                                    #cmworld
Think About Your* Website




            Why?

                     * Or your customer’s website!

                                               #cmworld
But on a smartphone…




            =
                       Source: http://www.flickr.com/photos/23844524@N03/5002051362/




                                                                            #cmworld
Developing a Mobile Strategy


     Success starts with a Plan…




                                   #cmworld
Strategy Question

• What are your mobile audience’s needs
  and goals?




        Photo Credit: http://www.caxiamgroup.com/blog/approach/user-personas-a-must-have-in-web-design/

                                                                                                          #cmworld
Strategy Question

• How much content does your mobile
  content truly need?




            Photo Credit: http://www.flickr.com/photos/nicmcphee/




                                                                    #cmworld
Strategy Question

• How Will You Acquire Data from the
  Mobile Audience?




                                       #cmworld
Getting Mobile: Optimizing Your
Online Content

    Options, Solutions, and Advice




                                     #cmworld
Mobile Website Goals

• Optimized To Fit

• Quick to Load

• Easy to Read

• Easy to Interact With


                          #cmworld
3 Options for Building
Mobile Websites
• Plugins

• Responsive Design

• Separate Mobile Site   Photo Credit: http://www.flickr.com/photos/21460573@N08/6490155575/




                                                                                #cmworld
Option: Plug-Ins

• WPTouch:
  Popular WordPress
  Plugin:

 -- Automatically transforms
your WordPress website
into a mobile-ready version


                               #cmworld
Option: Responsive Design

Responsive design
• Flexible Grids
• Media Queries
• Flexible Images

         By Ethan Marcotte
         http://www.abookapart.com/




                                      Photo Credit: http://baymard.com/blog/trying-out-responsive-design



                                                                                                   #cmworld
Option: Separate Mobile Website

• Dedicated Mobile Site

• Treat the needs of the “on-
  the-go” user differently
  than those of a
  desktop/laptop browser.




                                  #cmworld
Mobile Website Building Tools

• iFlyMobi

• MoFuse

• Wapple

• And more!

                                #cmworld
Deciding Which Option is Best

• Keep Your Audience in Mind: What are
  their Needs from a Mobile Device?

• How much design control do you need?

• How often does your content change?



                                         #cmworld
Guidelines for Web Copy

•   Say LESS                         Pyramid Writing

                                      Important Stuff
•   Use the Inverted Pyramid
•   Put more important content first
•   Use clear headlines and headings      Fluff

•   Consider the users’ goals
•   Establish trust
•   Use active voice

                                                  #cmworld
Tips for Mobile Content

•   Short and Sweet (Say even less)
•   Forget the Fancy Fonts
•   Front Load Your Content
•   Organize the Frontload
•   What’s the offer?
•   Call to Action



                                      #cmworld
Integrating Mobile
with Other Channels

       Driving Traffic to Your
          Mobile Content



                                 #cmworld
Ready to Get Involved?

• POLL Question #2:

Which technologies have you
 used to reach the mobile
         audience?

                         #cmworld
QR Codes & Print: Point to Mobile
Websites!




                                    #cmworld
NFC: Lots of Potential Uses!

• “Near field communication, or NFC,
  allows for simplified transactions, data
  exchange, and connections with a touch”.




                                        #cmworld
Tap To Connect!




                  #cmworld
Final Thoughts and Questions


      Key Takeaways and More




                               #cmworld
Should You Have a Mobile App?

• Pros                  • Cons
  – It’ll Create Buzz     – Requires
                            development
  – Could Provide a         across multiple
    Great Experience        platforms
    for Customers &       – Comes with an
    Prospects               additional barrier of
                            entry (find app, DL)
                          – Lots of Apps Stink

                                              #cmworld
Mobile Website: The Destination of
Many Entry-Points
•   Email
•   SEO
•   Web Browsing
•   Social Media
•   Interactive Print




                                     #cmworld
Final Takeaways

• Mobile is not just a trend, or buzz-worthy:
  it’s a major disruptive influence on the
  world of communications & marketing.

• The Time is Now: Mobile-Optimize Your
  Content and Start Reaching the Mobile
  Audience.


                                            #cmworld
Resources for You

• Free White Paper on Mobile Marketing
  and Content Distribution!

       Get it at http://iFlyMobi.com




                                       #cmworld
More Resources for You

• http://iFlyMobi.com

• http://QReateAndTrack.com

• http://GrowSocially.com

• http://interlinkONE.com

• http://Twitter.com/JohnFoleyJr

                                   #cmworld
Q & A / Contact Me!: http://ilink.me/JR

                                QR Code




                                   iFlyMobi.com




                                                  #cmworld

More Related Content

What's hot

Mobile Websites by dBroseGroup
Mobile Websites by dBroseGroupMobile Websites by dBroseGroup
Mobile Websites by dBroseGroupdbrosegroup
 
Maura Neill: Realtor on the GO
Maura Neill: Realtor on the GOMaura Neill: Realtor on the GO
Maura Neill: Realtor on the GOMaura Neill
 
Squiz Scotland Seminar March 2012
Squiz Scotland Seminar March 2012Squiz Scotland Seminar March 2012
Squiz Scotland Seminar March 2012Squiz
 
Squiz Seminar - 8th March 2012
Squiz Seminar - 8th March 2012Squiz Seminar - 8th March 2012
Squiz Seminar - 8th March 2012Squiz
 
Boris Chan - AndroidTO - Becoming Social by Default on Android
Boris Chan - AndroidTO - Becoming Social by Default on AndroidBoris Chan - AndroidTO - Becoming Social by Default on Android
Boris Chan - AndroidTO - Becoming Social by Default on AndroidBoris Chan
 
10 Mistakes In Mobile Marketing1 License To Steal
10  Mistakes In  Mobile  Marketing1  License To Steal10  Mistakes In  Mobile  Marketing1  License To Steal
10 Mistakes In Mobile Marketing1 License To StealCellular Sales
 
New York Yankees Pinstripe Pride
New York  Yankees Pinstripe PrideNew York  Yankees Pinstripe Pride
New York Yankees Pinstripe PrideAshley Verbeyst
 
How to write mobile optimized content for your app
How to write mobile optimized content for your appHow to write mobile optimized content for your app
How to write mobile optimized content for your appPaperlit
 
Mobile Market : Past Present Now and Then
Mobile Market : Past Present Now and ThenMobile Market : Past Present Now and Then
Mobile Market : Past Present Now and ThenSittiphol Phanvilai
 
Going mobile writing content for mobile
Going mobile  writing content for mobileGoing mobile  writing content for mobile
Going mobile writing content for mobileMaya Irving-Regev
 
10 mistakes in mobile marketing1 oacvb
10 mistakes in mobile marketing1 oacvb10 mistakes in mobile marketing1 oacvb
10 mistakes in mobile marketing1 oacvbCellular Sales
 
NEDMAInno14: The Mobile Inbox: Tips and Tricks for Small Screen Success - Jus...
NEDMAInno14: The Mobile Inbox: Tips and Tricks for Small Screen Success - Jus...NEDMAInno14: The Mobile Inbox: Tips and Tricks for Small Screen Success - Jus...
NEDMAInno14: The Mobile Inbox: Tips and Tricks for Small Screen Success - Jus...New England Direct Marketing Association
 
Goin' Mobile - Maine PR Council Webinar
Goin' Mobile - Maine PR Council WebinarGoin' Mobile - Maine PR Council Webinar
Goin' Mobile - Maine PR Council Webinarportlandhead
 
Responsive Email Design
Responsive Email DesignResponsive Email Design
Responsive Email DesignAnna Yeaman
 
Preview Webinar of REALTOR on the Go
Preview Webinar of REALTOR on the Go  Preview Webinar of REALTOR on the Go
Preview Webinar of REALTOR on the Go Maura Neill
 

What's hot (19)

Mobile Websites by dBroseGroup
Mobile Websites by dBroseGroupMobile Websites by dBroseGroup
Mobile Websites by dBroseGroup
 
Maura Neill: Realtor on the GO
Maura Neill: Realtor on the GOMaura Neill: Realtor on the GO
Maura Neill: Realtor on the GO
 
Squiz Scotland Seminar March 2012
Squiz Scotland Seminar March 2012Squiz Scotland Seminar March 2012
Squiz Scotland Seminar March 2012
 
Squiz Seminar - 8th March 2012
Squiz Seminar - 8th March 2012Squiz Seminar - 8th March 2012
Squiz Seminar - 8th March 2012
 
Designing for Context
Designing for ContextDesigning for Context
Designing for Context
 
Boris Chan - AndroidTO - Becoming Social by Default on Android
Boris Chan - AndroidTO - Becoming Social by Default on AndroidBoris Chan - AndroidTO - Becoming Social by Default on Android
Boris Chan - AndroidTO - Becoming Social by Default on Android
 
Mobile seminar-worksheet
Mobile seminar-worksheetMobile seminar-worksheet
Mobile seminar-worksheet
 
10 Mistakes In Mobile Marketing1 License To Steal
10  Mistakes In  Mobile  Marketing1  License To Steal10  Mistakes In  Mobile  Marketing1  License To Steal
10 Mistakes In Mobile Marketing1 License To Steal
 
New York Yankees Pinstripe Pride
New York  Yankees Pinstripe PrideNew York  Yankees Pinstripe Pride
New York Yankees Pinstripe Pride
 
Justine Jordan
Justine JordanJustine Jordan
Justine Jordan
 
How to write mobile optimized content for your app
How to write mobile optimized content for your appHow to write mobile optimized content for your app
How to write mobile optimized content for your app
 
Mobile Market : Past Present Now and Then
Mobile Market : Past Present Now and ThenMobile Market : Past Present Now and Then
Mobile Market : Past Present Now and Then
 
Going mobile writing content for mobile
Going mobile  writing content for mobileGoing mobile  writing content for mobile
Going mobile writing content for mobile
 
10 mistakes in mobile marketing1 oacvb
10 mistakes in mobile marketing1 oacvb10 mistakes in mobile marketing1 oacvb
10 mistakes in mobile marketing1 oacvb
 
NEDMAInno14: The Mobile Inbox: Tips and Tricks for Small Screen Success - Jus...
NEDMAInno14: The Mobile Inbox: Tips and Tricks for Small Screen Success - Jus...NEDMAInno14: The Mobile Inbox: Tips and Tricks for Small Screen Success - Jus...
NEDMAInno14: The Mobile Inbox: Tips and Tricks for Small Screen Success - Jus...
 
NEDMA14: Fat Fingers and Small Screens - Justine Jordan
NEDMA14: Fat Fingers and Small Screens - Justine JordanNEDMA14: Fat Fingers and Small Screens - Justine Jordan
NEDMA14: Fat Fingers and Small Screens - Justine Jordan
 
Goin' Mobile - Maine PR Council Webinar
Goin' Mobile - Maine PR Council WebinarGoin' Mobile - Maine PR Council Webinar
Goin' Mobile - Maine PR Council Webinar
 
Responsive Email Design
Responsive Email DesignResponsive Email Design
Responsive Email Design
 
Preview Webinar of REALTOR on the Go
Preview Webinar of REALTOR on the Go  Preview Webinar of REALTOR on the Go
Preview Webinar of REALTOR on the Go
 

Viewers also liked

How to Get Started in Mobile Marketing
How to Get Started in Mobile MarketingHow to Get Started in Mobile Marketing
How to Get Started in Mobile MarketingSIXTY
 
The web you were used to is gone. Architecture and strategy for your mobile c...
The web you were used to is gone. Architecture and strategy for your mobile c...The web you were used to is gone. Architecture and strategy for your mobile c...
The web you were used to is gone. Architecture and strategy for your mobile c...Alberta Soranzo
 
Mobile is not mobile - 7 phénomènes disruptifs* à prévoir dans l’entreprise
Mobile is not mobile - 7 phénomènes disruptifs* à prévoir dans l’entrepriseMobile is not mobile - 7 phénomènes disruptifs* à prévoir dans l’entreprise
Mobile is not mobile - 7 phénomènes disruptifs* à prévoir dans l’entrepriseservicesmobiles.fr
 
Référencement Mobile - Anji Ismail - SEO Campus 2010
Référencement Mobile - Anji Ismail - SEO Campus 2010Référencement Mobile - Anji Ismail - SEO Campus 2010
Référencement Mobile - Anji Ismail - SEO Campus 2010SEO CAMP
 
3eme observatoire de l'internet mobile 2011
3eme observatoire de l'internet mobile 20113eme observatoire de l'internet mobile 2011
3eme observatoire de l'internet mobile 2011servicesmobiles.fr
 
Baromètre mobile marketing association France mai 2013
Baromètre mobile marketing association France mai 2013Baromètre mobile marketing association France mai 2013
Baromètre mobile marketing association France mai 2013Thierry Pires
 
Smart contents in multi screen
Smart contents in multi screenSmart contents in multi screen
Smart contents in multi screenSeungyul Kim
 
Placecast - E-commerce Paris 2012
Placecast - E-commerce Paris 2012Placecast - E-commerce Paris 2012
Placecast - E-commerce Paris 2012Petit Web
 
The web you were used to is gone. Architecture and strategy for your content.
The web you were used to is gone. Architecture and strategy for your content.The web you were used to is gone. Architecture and strategy for your content.
The web you were used to is gone. Architecture and strategy for your content.Alberta Soranzo
 
Mobile Marketing for Nonprofits with Mobile Apps
Mobile Marketing for Nonprofits with Mobile AppsMobile Marketing for Nonprofits with Mobile Apps
Mobile Marketing for Nonprofits with Mobile AppsSweb Development
 
Baromètre mobile marketing association france 3ème trimestre 2013
Baromètre mobile marketing association france  3ème trimestre 2013Baromètre mobile marketing association france  3ème trimestre 2013
Baromètre mobile marketing association france 3ème trimestre 2013Thierry Pires
 
Spéciale Paiement La French Mobile Juin 2012
Spéciale Paiement La French Mobile Juin 2012Spéciale Paiement La French Mobile Juin 2012
Spéciale Paiement La French Mobile Juin 2012servicesmobiles.fr
 
Digiday and Yahoo! Present: Mobile Daily Habits, Moving Marketers Forward
Digiday and  Yahoo! Present: Mobile Daily Habits, Moving Marketers ForwardDigiday and  Yahoo! Present: Mobile Daily Habits, Moving Marketers Forward
Digiday and Yahoo! Present: Mobile Daily Habits, Moving Marketers ForwardDigiday
 
I've got 10 million songs in my pocket. Now what?
I've got 10 million songs in my pocket. Now what? I've got 10 million songs in my pocket. Now what?
I've got 10 million songs in my pocket. Now what? Paul Lamere
 
[refreshaustin] Adaptive Images in Responsive Web Design
[refreshaustin] Adaptive Images in Responsive Web Design[refreshaustin] Adaptive Images in Responsive Web Design
[refreshaustin] Adaptive Images in Responsive Web DesignChristopher Schmitt
 
Etat des lieux du mobile en France et en Europe
Etat des lieux du mobile en France et en EuropeEtat des lieux du mobile en France et en Europe
Etat des lieux du mobile en France et en EuropeMediamaispasque
 
Intro to social media on mobile at Mobile Monday Brussels
Intro to social media on mobile at Mobile Monday BrusselsIntro to social media on mobile at Mobile Monday Brussels
Intro to social media on mobile at Mobile Monday BrusselsMobilosoft
 
What's So Special About Mobile?
What's So Special About Mobile?What's So Special About Mobile?
What's So Special About Mobile?Sara Quinn
 
Fragmentation in mobile design: fact or fiction
Fragmentation in mobile design: fact or fictionFragmentation in mobile design: fact or fiction
Fragmentation in mobile design: fact or fictionBelen Barros Pena
 
Day in the life of a mobile commerce user
Day in the life of a mobile commerce userDay in the life of a mobile commerce user
Day in the life of a mobile commerce userOn Device Research
 

Viewers also liked (20)

How to Get Started in Mobile Marketing
How to Get Started in Mobile MarketingHow to Get Started in Mobile Marketing
How to Get Started in Mobile Marketing
 
The web you were used to is gone. Architecture and strategy for your mobile c...
The web you were used to is gone. Architecture and strategy for your mobile c...The web you were used to is gone. Architecture and strategy for your mobile c...
The web you were used to is gone. Architecture and strategy for your mobile c...
 
Mobile is not mobile - 7 phénomènes disruptifs* à prévoir dans l’entreprise
Mobile is not mobile - 7 phénomènes disruptifs* à prévoir dans l’entrepriseMobile is not mobile - 7 phénomènes disruptifs* à prévoir dans l’entreprise
Mobile is not mobile - 7 phénomènes disruptifs* à prévoir dans l’entreprise
 
Référencement Mobile - Anji Ismail - SEO Campus 2010
Référencement Mobile - Anji Ismail - SEO Campus 2010Référencement Mobile - Anji Ismail - SEO Campus 2010
Référencement Mobile - Anji Ismail - SEO Campus 2010
 
3eme observatoire de l'internet mobile 2011
3eme observatoire de l'internet mobile 20113eme observatoire de l'internet mobile 2011
3eme observatoire de l'internet mobile 2011
 
Baromètre mobile marketing association France mai 2013
Baromètre mobile marketing association France mai 2013Baromètre mobile marketing association France mai 2013
Baromètre mobile marketing association France mai 2013
 
Smart contents in multi screen
Smart contents in multi screenSmart contents in multi screen
Smart contents in multi screen
 
Placecast - E-commerce Paris 2012
Placecast - E-commerce Paris 2012Placecast - E-commerce Paris 2012
Placecast - E-commerce Paris 2012
 
The web you were used to is gone. Architecture and strategy for your content.
The web you were used to is gone. Architecture and strategy for your content.The web you were used to is gone. Architecture and strategy for your content.
The web you were used to is gone. Architecture and strategy for your content.
 
Mobile Marketing for Nonprofits with Mobile Apps
Mobile Marketing for Nonprofits with Mobile AppsMobile Marketing for Nonprofits with Mobile Apps
Mobile Marketing for Nonprofits with Mobile Apps
 
Baromètre mobile marketing association france 3ème trimestre 2013
Baromètre mobile marketing association france  3ème trimestre 2013Baromètre mobile marketing association france  3ème trimestre 2013
Baromètre mobile marketing association france 3ème trimestre 2013
 
Spéciale Paiement La French Mobile Juin 2012
Spéciale Paiement La French Mobile Juin 2012Spéciale Paiement La French Mobile Juin 2012
Spéciale Paiement La French Mobile Juin 2012
 
Digiday and Yahoo! Present: Mobile Daily Habits, Moving Marketers Forward
Digiday and  Yahoo! Present: Mobile Daily Habits, Moving Marketers ForwardDigiday and  Yahoo! Present: Mobile Daily Habits, Moving Marketers Forward
Digiday and Yahoo! Present: Mobile Daily Habits, Moving Marketers Forward
 
I've got 10 million songs in my pocket. Now what?
I've got 10 million songs in my pocket. Now what? I've got 10 million songs in my pocket. Now what?
I've got 10 million songs in my pocket. Now what?
 
[refreshaustin] Adaptive Images in Responsive Web Design
[refreshaustin] Adaptive Images in Responsive Web Design[refreshaustin] Adaptive Images in Responsive Web Design
[refreshaustin] Adaptive Images in Responsive Web Design
 
Etat des lieux du mobile en France et en Europe
Etat des lieux du mobile en France et en EuropeEtat des lieux du mobile en France et en Europe
Etat des lieux du mobile en France et en Europe
 
Intro to social media on mobile at Mobile Monday Brussels
Intro to social media on mobile at Mobile Monday BrusselsIntro to social media on mobile at Mobile Monday Brussels
Intro to social media on mobile at Mobile Monday Brussels
 
What's So Special About Mobile?
What's So Special About Mobile?What's So Special About Mobile?
What's So Special About Mobile?
 
Fragmentation in mobile design: fact or fiction
Fragmentation in mobile design: fact or fictionFragmentation in mobile design: fact or fiction
Fragmentation in mobile design: fact or fiction
 
Day in the life of a mobile commerce user
Day in the life of a mobile commerce userDay in the life of a mobile commerce user
Day in the life of a mobile commerce user
 

Similar to Content marketing world_mobile and tablet content distribution_8_17_2012

Target Marketing Magazine Webinar - Keys To Success On The Mobile Web and How...
Target Marketing Magazine Webinar - Keys To Success On The Mobile Web and How...Target Marketing Magazine Webinar - Keys To Success On The Mobile Web and How...
Target Marketing Magazine Webinar - Keys To Success On The Mobile Web and How...Greg Hickman
 
Ready, Set, Go Mobile!
Ready, Set, Go Mobile!Ready, Set, Go Mobile!
Ready, Set, Go Mobile!Hall_
 
Boris Chan - FITC SCREENS - Becoming Social By Default on Mobile
Boris Chan - FITC SCREENS - Becoming Social By Default on MobileBoris Chan - FITC SCREENS - Becoming Social By Default on Mobile
Boris Chan - FITC SCREENS - Becoming Social By Default on MobileBoris Chan
 
Why mobile Marketing matters in 2011
Why mobile Marketing matters in 2011Why mobile Marketing matters in 2011
Why mobile Marketing matters in 2011ClarkMedia, Inc
 
SEO Hot Topics 2012
SEO Hot Topics 2012SEO Hot Topics 2012
SEO Hot Topics 2012OliOrt
 
Digital Marketing in a Mobile First World
Digital Marketing in a Mobile First World Digital Marketing in a Mobile First World
Digital Marketing in a Mobile First World MarketingNomads.com
 
Exploring Mobile Marketing Today - Litchfield MN Chamber
Exploring Mobile Marketing Today - Litchfield MN ChamberExploring Mobile Marketing Today - Litchfield MN Chamber
Exploring Mobile Marketing Today - Litchfield MN ChamberMichelle Falling
 
Text message marketing for financial businesses.
Text message marketing for financial businesses. Text message marketing for financial businesses.
Text message marketing for financial businesses. Anchor Mobile
 
Mobile Marketing for Financial Services Companies
Mobile Marketing for Financial Services CompaniesMobile Marketing for Financial Services Companies
Mobile Marketing for Financial Services Companiesaffordableweb
 
HK4As AdSchool Digital Bootcamp Part 1 20130506
HK4As AdSchool Digital Bootcamp Part 1 20130506HK4As AdSchool Digital Bootcamp Part 1 20130506
HK4As AdSchool Digital Bootcamp Part 1 20130506Hungry Digital Limited
 
How to Win in a Digital Economy
How to Win in a Digital Economy How to Win in a Digital Economy
How to Win in a Digital Economy Jeff Bullas
 
Mobile Marketing for Businesses
Mobile Marketing for BusinessesMobile Marketing for Businesses
Mobile Marketing for BusinessesDavid Liem
 
Design and user experience in the travel industry
Design and user experience in the travel industryDesign and user experience in the travel industry
Design and user experience in the travel industryAdam Lee
 
Mobile presence & location based marketing
Mobile presence & location based marketingMobile presence & location based marketing
Mobile presence & location based marketingPriyanka Rana
 
The mobile ecosystem & technological strategies
The mobile ecosystem & technological strategiesThe mobile ecosystem & technological strategies
The mobile ecosystem & technological strategiesIvano Malavolta
 

Similar to Content marketing world_mobile and tablet content distribution_8_17_2012 (20)

Target Marketing Magazine Webinar - Keys To Success On The Mobile Web and How...
Target Marketing Magazine Webinar - Keys To Success On The Mobile Web and How...Target Marketing Magazine Webinar - Keys To Success On The Mobile Web and How...
Target Marketing Magazine Webinar - Keys To Success On The Mobile Web and How...
 
Ready, Set, Go Mobile!
Ready, Set, Go Mobile!Ready, Set, Go Mobile!
Ready, Set, Go Mobile!
 
Why go mobile
Why go mobileWhy go mobile
Why go mobile
 
Boris Chan - FITC SCREENS - Becoming Social By Default on Mobile
Boris Chan - FITC SCREENS - Becoming Social By Default on MobileBoris Chan - FITC SCREENS - Becoming Social By Default on Mobile
Boris Chan - FITC SCREENS - Becoming Social By Default on Mobile
 
Why mobile Marketing matters in 2011
Why mobile Marketing matters in 2011Why mobile Marketing matters in 2011
Why mobile Marketing matters in 2011
 
SEO Hot Topics 2012
SEO Hot Topics 2012SEO Hot Topics 2012
SEO Hot Topics 2012
 
Digital Marketing in a Mobile First World
Digital Marketing in a Mobile First World Digital Marketing in a Mobile First World
Digital Marketing in a Mobile First World
 
Exploring Mobile Marketing Today - Litchfield MN Chamber
Exploring Mobile Marketing Today - Litchfield MN ChamberExploring Mobile Marketing Today - Litchfield MN Chamber
Exploring Mobile Marketing Today - Litchfield MN Chamber
 
Text message marketing for financial businesses.
Text message marketing for financial businesses. Text message marketing for financial businesses.
Text message marketing for financial businesses.
 
Mobile Marketing for Financial Services Companies
Mobile Marketing for Financial Services CompaniesMobile Marketing for Financial Services Companies
Mobile Marketing for Financial Services Companies
 
HK4As AdSchool Digital Bootcamp Part 1 20130506
HK4As AdSchool Digital Bootcamp Part 1 20130506HK4As AdSchool Digital Bootcamp Part 1 20130506
HK4As AdSchool Digital Bootcamp Part 1 20130506
 
How to Win in a Digital Economy
How to Win in a Digital Economy How to Win in a Digital Economy
How to Win in a Digital Economy
 
Mobile Marketing for Businesses
Mobile Marketing for BusinessesMobile Marketing for Businesses
Mobile Marketing for Businesses
 
Intro to mobile marketing
Intro to mobile marketingIntro to mobile marketing
Intro to mobile marketing
 
NMGpresentation
NMGpresentationNMGpresentation
NMGpresentation
 
Mobile Marketing
Mobile MarketingMobile Marketing
Mobile Marketing
 
So Lo Mo
So Lo MoSo Lo Mo
So Lo Mo
 
Design and user experience in the travel industry
Design and user experience in the travel industryDesign and user experience in the travel industry
Design and user experience in the travel industry
 
Mobile presence & location based marketing
Mobile presence & location based marketingMobile presence & location based marketing
Mobile presence & location based marketing
 
The mobile ecosystem & technological strategies
The mobile ecosystem & technological strategiesThe mobile ecosystem & technological strategies
The mobile ecosystem & technological strategies
 

More from interlinkONE

The Cloud and Mobile Demystified: Good For Your Business?
The Cloud and Mobile Demystified: Good For Your Business?The Cloud and Mobile Demystified: Good For Your Business?
The Cloud and Mobile Demystified: Good For Your Business?interlinkONE
 
The Future of the Channel [Global Channel Partners Summit]
The Future of the Channel [Global Channel Partners Summit]The Future of the Channel [Global Channel Partners Summit]
The Future of the Channel [Global Channel Partners Summit]interlinkONE
 
Channel Success: Is Your Organization Ready? [Global Channel Partners Summit]
Channel Success: Is Your Organization Ready? [Global Channel Partners Summit]Channel Success: Is Your Organization Ready? [Global Channel Partners Summit]
Channel Success: Is Your Organization Ready? [Global Channel Partners Summit]interlinkONE
 
Wide Format Printers: A Hidden Profit Pool [Global Channel Partners Summit]
Wide Format Printers: A Hidden Profit Pool [Global Channel Partners Summit]Wide Format Printers: A Hidden Profit Pool [Global Channel Partners Summit]
Wide Format Printers: A Hidden Profit Pool [Global Channel Partners Summit]interlinkONE
 
The Digital Engine Opportunity [Global Channel Partners Summit]
The Digital Engine Opportunity [Global Channel Partners Summit]The Digital Engine Opportunity [Global Channel Partners Summit]
The Digital Engine Opportunity [Global Channel Partners Summit]interlinkONE
 
The State of the Channel 2012: Does it Matter? [Global Channel Partners Summit]
The State of the Channel 2012: Does it Matter? [Global Channel Partners Summit]The State of the Channel 2012: Does it Matter? [Global Channel Partners Summit]
The State of the Channel 2012: Does it Matter? [Global Channel Partners Summit]interlinkONE
 
Business Development to Drive Growth [Global Channel Partners Summit]
Business Development to Drive Growth [Global Channel Partners Summit]Business Development to Drive Growth [Global Channel Partners Summit]
Business Development to Drive Growth [Global Channel Partners Summit]interlinkONE
 
How Social Media Works for the Channel [Global Channel Partners Summit]
How Social Media Works for the Channel [Global Channel Partners Summit]How Social Media Works for the Channel [Global Channel Partners Summit]
How Social Media Works for the Channel [Global Channel Partners Summit]interlinkONE
 
Marketing Ideas for Print Association Leaders
Marketing Ideas for Print Association LeadersMarketing Ideas for Print Association Leaders
Marketing Ideas for Print Association LeadersinterlinkONE
 
Using Inbound Marketing To Build Your Business
Using Inbound Marketing To Build Your BusinessUsing Inbound Marketing To Build Your Business
Using Inbound Marketing To Build Your BusinessinterlinkONE
 
Saving Time and Money in Warehouse Operations (MFSA Annual Conference)
Saving Time and Money in Warehouse Operations (MFSA Annual Conference)Saving Time and Money in Warehouse Operations (MFSA Annual Conference)
Saving Time and Money in Warehouse Operations (MFSA Annual Conference)interlinkONE
 
Making Money with Mobile (2012 MFSA Annual Conference)
Making Money with Mobile (2012 MFSA Annual Conference)Making Money with Mobile (2012 MFSA Annual Conference)
Making Money with Mobile (2012 MFSA Annual Conference)interlinkONE
 
What's New in ilinkONE Version 8 (June 2012)
What's New in ilinkONE Version 8 (June 2012)What's New in ilinkONE Version 8 (June 2012)
What's New in ilinkONE Version 8 (June 2012)interlinkONE
 
Follow the Money: Growing Your Business in a Multi-Channel World
Follow the Money: Growing Your Business in a Multi-Channel WorldFollow the Money: Growing Your Business in a Multi-Channel World
Follow the Money: Growing Your Business in a Multi-Channel WorldinterlinkONE
 
Growing Your Business with Social Media
Growing Your Business with Social MediaGrowing Your Business with Social Media
Growing Your Business with Social MediainterlinkONE
 
How To Strategically Transform and Grow Your Print Business (PIASC)
How To Strategically Transform and Grow Your Print Business (PIASC)How To Strategically Transform and Grow Your Print Business (PIASC)
How To Strategically Transform and Grow Your Print Business (PIASC)interlinkONE
 
Tips on How to Integrate Print with other Channels
Tips on How to Integrate Print with other ChannelsTips on How to Integrate Print with other Channels
Tips on How to Integrate Print with other ChannelsinterlinkONE
 
A New Path To Sustainable Growth
A New Path To Sustainable GrowthA New Path To Sustainable Growth
A New Path To Sustainable GrowthinterlinkONE
 
How to Strategically Transform and Grow Your Business
How to Strategically Transform and Grow Your BusinessHow to Strategically Transform and Grow Your Business
How to Strategically Transform and Grow Your BusinessinterlinkONE
 
How Social Media Can Help You Grow Your Tag and Label Printing Business
How Social Media Can Help You Grow Your Tag and Label Printing BusinessHow Social Media Can Help You Grow Your Tag and Label Printing Business
How Social Media Can Help You Grow Your Tag and Label Printing BusinessinterlinkONE
 

More from interlinkONE (20)

The Cloud and Mobile Demystified: Good For Your Business?
The Cloud and Mobile Demystified: Good For Your Business?The Cloud and Mobile Demystified: Good For Your Business?
The Cloud and Mobile Demystified: Good For Your Business?
 
The Future of the Channel [Global Channel Partners Summit]
The Future of the Channel [Global Channel Partners Summit]The Future of the Channel [Global Channel Partners Summit]
The Future of the Channel [Global Channel Partners Summit]
 
Channel Success: Is Your Organization Ready? [Global Channel Partners Summit]
Channel Success: Is Your Organization Ready? [Global Channel Partners Summit]Channel Success: Is Your Organization Ready? [Global Channel Partners Summit]
Channel Success: Is Your Organization Ready? [Global Channel Partners Summit]
 
Wide Format Printers: A Hidden Profit Pool [Global Channel Partners Summit]
Wide Format Printers: A Hidden Profit Pool [Global Channel Partners Summit]Wide Format Printers: A Hidden Profit Pool [Global Channel Partners Summit]
Wide Format Printers: A Hidden Profit Pool [Global Channel Partners Summit]
 
The Digital Engine Opportunity [Global Channel Partners Summit]
The Digital Engine Opportunity [Global Channel Partners Summit]The Digital Engine Opportunity [Global Channel Partners Summit]
The Digital Engine Opportunity [Global Channel Partners Summit]
 
The State of the Channel 2012: Does it Matter? [Global Channel Partners Summit]
The State of the Channel 2012: Does it Matter? [Global Channel Partners Summit]The State of the Channel 2012: Does it Matter? [Global Channel Partners Summit]
The State of the Channel 2012: Does it Matter? [Global Channel Partners Summit]
 
Business Development to Drive Growth [Global Channel Partners Summit]
Business Development to Drive Growth [Global Channel Partners Summit]Business Development to Drive Growth [Global Channel Partners Summit]
Business Development to Drive Growth [Global Channel Partners Summit]
 
How Social Media Works for the Channel [Global Channel Partners Summit]
How Social Media Works for the Channel [Global Channel Partners Summit]How Social Media Works for the Channel [Global Channel Partners Summit]
How Social Media Works for the Channel [Global Channel Partners Summit]
 
Marketing Ideas for Print Association Leaders
Marketing Ideas for Print Association LeadersMarketing Ideas for Print Association Leaders
Marketing Ideas for Print Association Leaders
 
Using Inbound Marketing To Build Your Business
Using Inbound Marketing To Build Your BusinessUsing Inbound Marketing To Build Your Business
Using Inbound Marketing To Build Your Business
 
Saving Time and Money in Warehouse Operations (MFSA Annual Conference)
Saving Time and Money in Warehouse Operations (MFSA Annual Conference)Saving Time and Money in Warehouse Operations (MFSA Annual Conference)
Saving Time and Money in Warehouse Operations (MFSA Annual Conference)
 
Making Money with Mobile (2012 MFSA Annual Conference)
Making Money with Mobile (2012 MFSA Annual Conference)Making Money with Mobile (2012 MFSA Annual Conference)
Making Money with Mobile (2012 MFSA Annual Conference)
 
What's New in ilinkONE Version 8 (June 2012)
What's New in ilinkONE Version 8 (June 2012)What's New in ilinkONE Version 8 (June 2012)
What's New in ilinkONE Version 8 (June 2012)
 
Follow the Money: Growing Your Business in a Multi-Channel World
Follow the Money: Growing Your Business in a Multi-Channel WorldFollow the Money: Growing Your Business in a Multi-Channel World
Follow the Money: Growing Your Business in a Multi-Channel World
 
Growing Your Business with Social Media
Growing Your Business with Social MediaGrowing Your Business with Social Media
Growing Your Business with Social Media
 
How To Strategically Transform and Grow Your Print Business (PIASC)
How To Strategically Transform and Grow Your Print Business (PIASC)How To Strategically Transform and Grow Your Print Business (PIASC)
How To Strategically Transform and Grow Your Print Business (PIASC)
 
Tips on How to Integrate Print with other Channels
Tips on How to Integrate Print with other ChannelsTips on How to Integrate Print with other Channels
Tips on How to Integrate Print with other Channels
 
A New Path To Sustainable Growth
A New Path To Sustainable GrowthA New Path To Sustainable Growth
A New Path To Sustainable Growth
 
How to Strategically Transform and Grow Your Business
How to Strategically Transform and Grow Your BusinessHow to Strategically Transform and Grow Your Business
How to Strategically Transform and Grow Your Business
 
How Social Media Can Help You Grow Your Tag and Label Printing Business
How Social Media Can Help You Grow Your Tag and Label Printing BusinessHow Social Media Can Help You Grow Your Tag and Label Printing Business
How Social Media Can Help You Grow Your Tag and Label Printing Business
 

Recently uploaded

UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8DianaGray10
 
RAG Patterns and Vector Search in Generative AI
RAG Patterns and Vector Search in Generative AIRAG Patterns and Vector Search in Generative AI
RAG Patterns and Vector Search in Generative AIUdaiappa Ramachandran
 
Cloud Revolution: Exploring the New Wave of Serverless Spatial Data
Cloud Revolution: Exploring the New Wave of Serverless Spatial DataCloud Revolution: Exploring the New Wave of Serverless Spatial Data
Cloud Revolution: Exploring the New Wave of Serverless Spatial DataSafe Software
 
Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024D Cloud Solutions
 
Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Adtran
 
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfUiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfDianaGray10
 
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1DianaGray10
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding TeamAdam Moalla
 
Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.YounusS2
 
Do we need a new standard for visualizing the invisible?
Do we need a new standard for visualizing the invisible?Do we need a new standard for visualizing the invisible?
Do we need a new standard for visualizing the invisible?SANGHEE SHIN
 
Babel Compiler - Transforming JavaScript for All Browsers.pptx
Babel Compiler - Transforming JavaScript for All Browsers.pptxBabel Compiler - Transforming JavaScript for All Browsers.pptx
Babel Compiler - Transforming JavaScript for All Browsers.pptxYounusS2
 
Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdfPedro Manuel
 
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...DianaGray10
 
Spring24-Release Overview - Wellingtion User Group-1.pdf
Spring24-Release Overview - Wellingtion User Group-1.pdfSpring24-Release Overview - Wellingtion User Group-1.pdf
Spring24-Release Overview - Wellingtion User Group-1.pdfAnna Loughnan Colquhoun
 
UiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPathCommunity
 
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyes
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyesHow to Effectively Monitor SD-WAN and SASE Environments with ThousandEyes
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyesThousandEyes
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostMatt Ray
 
OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureEric D. Schabell
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UbiTrack UK
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesMd Hossain Ali
 

Recently uploaded (20)

UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8
 
RAG Patterns and Vector Search in Generative AI
RAG Patterns and Vector Search in Generative AIRAG Patterns and Vector Search in Generative AI
RAG Patterns and Vector Search in Generative AI
 
Cloud Revolution: Exploring the New Wave of Serverless Spatial Data
Cloud Revolution: Exploring the New Wave of Serverless Spatial DataCloud Revolution: Exploring the New Wave of Serverless Spatial Data
Cloud Revolution: Exploring the New Wave of Serverless Spatial Data
 
Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024
 
Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™
 
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfUiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
 
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team
 
Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.
 
Do we need a new standard for visualizing the invisible?
Do we need a new standard for visualizing the invisible?Do we need a new standard for visualizing the invisible?
Do we need a new standard for visualizing the invisible?
 
Babel Compiler - Transforming JavaScript for All Browsers.pptx
Babel Compiler - Transforming JavaScript for All Browsers.pptxBabel Compiler - Transforming JavaScript for All Browsers.pptx
Babel Compiler - Transforming JavaScript for All Browsers.pptx
 
Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdf
 
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
 
Spring24-Release Overview - Wellingtion User Group-1.pdf
Spring24-Release Overview - Wellingtion User Group-1.pdfSpring24-Release Overview - Wellingtion User Group-1.pdf
Spring24-Release Overview - Wellingtion User Group-1.pdf
 
UiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation Developers
 
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyes
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyesHow to Effectively Monitor SD-WAN and SASE Environments with ThousandEyes
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyes
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
 
OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability Adventure
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
 

Content marketing world_mobile and tablet content distribution_8_17_2012

  • 1. Mobile and Tablet Content Distribution @johnfoleyjr John Foley, Jr. interlinkONE / Grow Socially @JohnFoleyJr • #cmworld #cmworld
  • 2. First… THANK YOU! • For Being Here! • For Being Willing to Learn and Engage! • For Liking My Boston Accent! #cmworld
  • 3. Today’s Overview • Brief Introduction • Why Mobile Is Critical • Developing a Mobile Strategy • Getting Mobile: Optimizing Your Online Content • Integrating Mobile with Other Channels • Final Thoughts and Questions #cmworld
  • 4. Brief Introduction I’ll Be Brief, I Promise! #cmworld
  • 5. Intro: John Foley, Jr. • Grow Socially, Inc. – Online Marketing/Social Media I love Mar(H)keting! – Plan, Manage, Execute and Measure • interlinkONE – Enterprise Marketing Management Software – Plan, build, manage, execute and measure all marketing activities #cmworld
  • 6. The Books Printers - Business Transformation Mailers, Fulfillment Providers - Business Transformation All Businesses - Untethered Communications Oct 2012 #cmworld
  • 7. Keep Your Phone On! • Feel free to Tweet, Post, Update, Email, take notes, photos, and more! @JohnFoleyJr #CMWorld #cmworld
  • 8. Get Involved! • Grab your handout card! I want feedback! I hope you’ll participate!! #cmworld
  • 9. Ready to Get Involved? • POLL Question #1: What is your biggest mobile marketing challenge today? #cmworld
  • 10. Why Mobile is Critical Smartphones, Tablets, and You #cmworld
  • 11. Mobile is Shaking up Marketing! • Devices: Smartphones, Tablets • QR Codes • Near Field Communication (NFC) • Augmented Reality • SMS/Texting #cmworld
  • 12. Smartphone Adoption 50% Smartphone Adoption in the U.S. #cmworld
  • 13. Smartphones and Web Browsing Source: Morgan Stanley #cmworld
  • 14. Big Brands Are Moving Forward June 6th, 2012, http://www.dmnews.com/walmartcom-ceo-mobile-is-the-future/article/244569/ “We have to embrace these changes. What we have to do is provide anytime, anywhere access. The customer is demanding that.” #cmworld
  • 15. Mobile is Changing Our Behavior #cmworld
  • 16. Mobile Devices and Email • Are you making money through your email efforts right now? • If so, you must stay ahead of the mobile curve! • Test designs/layouts of Email • Test links/pages #cmworld
  • 17. Mobile and Search Via Infographic Produced by Trinity Marketing URL: http://www.digitalbuzzblog.com/infographic-2012-mobile-growth-statistics/ #cmworld
  • 18. Think About Your* Website Why? * Or your customer’s website! #cmworld
  • 19. But on a smartphone… = Source: http://www.flickr.com/photos/23844524@N03/5002051362/ #cmworld
  • 20. Developing a Mobile Strategy Success starts with a Plan… #cmworld
  • 21. Strategy Question • What are your mobile audience’s needs and goals? Photo Credit: http://www.caxiamgroup.com/blog/approach/user-personas-a-must-have-in-web-design/ #cmworld
  • 22. Strategy Question • How much content does your mobile content truly need? Photo Credit: http://www.flickr.com/photos/nicmcphee/ #cmworld
  • 23. Strategy Question • How Will You Acquire Data from the Mobile Audience? #cmworld
  • 24. Getting Mobile: Optimizing Your Online Content Options, Solutions, and Advice #cmworld
  • 25. Mobile Website Goals • Optimized To Fit • Quick to Load • Easy to Read • Easy to Interact With #cmworld
  • 26. 3 Options for Building Mobile Websites • Plugins • Responsive Design • Separate Mobile Site Photo Credit: http://www.flickr.com/photos/21460573@N08/6490155575/ #cmworld
  • 27. Option: Plug-Ins • WPTouch: Popular WordPress Plugin: -- Automatically transforms your WordPress website into a mobile-ready version #cmworld
  • 28. Option: Responsive Design Responsive design • Flexible Grids • Media Queries • Flexible Images By Ethan Marcotte http://www.abookapart.com/ Photo Credit: http://baymard.com/blog/trying-out-responsive-design #cmworld
  • 29. Option: Separate Mobile Website • Dedicated Mobile Site • Treat the needs of the “on- the-go” user differently than those of a desktop/laptop browser. #cmworld
  • 30. Mobile Website Building Tools • iFlyMobi • MoFuse • Wapple • And more! #cmworld
  • 31. Deciding Which Option is Best • Keep Your Audience in Mind: What are their Needs from a Mobile Device? • How much design control do you need? • How often does your content change? #cmworld
  • 32. Guidelines for Web Copy • Say LESS Pyramid Writing Important Stuff • Use the Inverted Pyramid • Put more important content first • Use clear headlines and headings Fluff • Consider the users’ goals • Establish trust • Use active voice #cmworld
  • 33. Tips for Mobile Content • Short and Sweet (Say even less) • Forget the Fancy Fonts • Front Load Your Content • Organize the Frontload • What’s the offer? • Call to Action #cmworld
  • 34. Integrating Mobile with Other Channels Driving Traffic to Your Mobile Content #cmworld
  • 35. Ready to Get Involved? • POLL Question #2: Which technologies have you used to reach the mobile audience? #cmworld
  • 36. QR Codes & Print: Point to Mobile Websites! #cmworld
  • 37. NFC: Lots of Potential Uses! • “Near field communication, or NFC, allows for simplified transactions, data exchange, and connections with a touch”. #cmworld
  • 38. Tap To Connect! #cmworld
  • 39. Final Thoughts and Questions Key Takeaways and More #cmworld
  • 40. Should You Have a Mobile App? • Pros • Cons – It’ll Create Buzz – Requires development – Could Provide a across multiple Great Experience platforms for Customers & – Comes with an Prospects additional barrier of entry (find app, DL) – Lots of Apps Stink #cmworld
  • 41. Mobile Website: The Destination of Many Entry-Points • Email • SEO • Web Browsing • Social Media • Interactive Print #cmworld
  • 42. Final Takeaways • Mobile is not just a trend, or buzz-worthy: it’s a major disruptive influence on the world of communications & marketing. • The Time is Now: Mobile-Optimize Your Content and Start Reaching the Mobile Audience. #cmworld
  • 43. Resources for You • Free White Paper on Mobile Marketing and Content Distribution! Get it at http://iFlyMobi.com #cmworld
  • 44. More Resources for You • http://iFlyMobi.com • http://QReateAndTrack.com • http://GrowSocially.com • http://interlinkONE.com • http://Twitter.com/JohnFoleyJr #cmworld
  • 45. Q & A / Contact Me!: http://ilink.me/JR QR Code iFlyMobi.com #cmworld

Editor's Notes

  1. Here is a look at the 5 technologies we see shaking up marketing today and that I’m going to briefly discuss with you. And I say shaking up marketing today, because things are moving so fast and trends are continually changing.The first thing I’m going to talk about, and focus the most on because a is mobile devices and applications because that is where we see the most opportunity in the print and online worlds merging Then all talk about location-based marketing applications, video, group buying or what I call the daily online deal, and then social mediaI’m going to give you explicit examples of who we see technology merging.
  2. In 2012, 657 million smartphones predicted to be sold, up from 459 million in 2011 (JP Morgan)
  3. More than half of smartphone or tablet users (51.1%) say they check email only on their mobile phones. Nearly half (45.3%) perform Internet searches that way. More than one-quarter (25.4%) do all — yes, all — of their online shopping from mobile devices.
  4. Search ad spending via mobile increased more than 300% as more mobile consumers look for more things from their phone, according to IgnitionOne research. Mobile search accounts for 14% of total search budgets, says the firm, noting that clicks grew more than 300% and impressions more than 100%.Read more: http://www.mediapost.com/publications/article/178174/a-mid-year-review-of-the-growing-numbers-in-mobile.html#ixzz20PtYVbxg
  5. If your website is not mobile optimized, it can create frustration. You will lose visitors. You will lose traffic.You will lose customers.“Senior executives at home on their tablets and smartphones are wondering why the user experience for their own company Web sites is sub-standard.”
  6. Jason- who is coming to your website and why?You want to focus on these individuals.Example: someone on the go, who would view your site on the weekend…
  7. Prioritize and Simplify!
  8. Jason- registration for an event, white paper download, …-“David, what are some examples of how you built and used Forms for your customers?”David- internally for job specs, iPad download at conference,…
  9. Jason- think about the things that make your scream at your mobile device when you are viewing a website, and make sure to eliminate those issues for anyone viewing your website on a mobile device
  10. Jason-….-”David, what are some factors you had to consider when building mobile optimized websites?”David- time (iFlyMobi vs. plugins/programming)
  11. WPtouch automatically transforms your WordPress website into an application-like theme, complete with ajax loading articles and effects when viewed from the most popular mobile web browsing devices like the iPhone, iPod touch, Android mobile devices, Palm Pre/Pixi and BlackBerry OS6 mobile devices.The admin panel allows you to customize many aspects of its appearance, and deliver a fast, user-friendly and stylish version of your site to touch mobile visitors, without modifyinga single bit of code (or affecting) your regular desktop theme.The theme also includes the ability for visitors to switch between WPtouch view and your site's regular theme.
  12. The goal of Responsive Design:Craft beautiful designs that anticipate and respond to your users’ needs.Primarily, you do this with CSS techniques and design principles, including fluid grids, flexible images, and media queries, demonstrating how you can deliver a quality experience to your users no matter how large (or small) their display.
  13. Jason- you have used best practices and thought about the user
  14. Near field communication (NFC) is the technology that enables smartphones and other devices to establish a radio connection by touching them together or coming within close proximity. You may not have heard of it, but near field communication (NFC) is the technology that major companies are betting will become a central part of every mobile phone user's life. John Foley is going to tell you more about this.NFC technology has not been heavily adopted in the U.S. yet, but according to some analysts' estimates there will be a greater push for mobile users to adopt the technology in the next few yearsNear field communication, abbreviated NFC, is a form of contactless communication between devices like smartphones or tablets. Contactless communication allows a user to wave the smartphone over a NFC compatible device to send information without needing to touch the devices together or go through multiple steps setting up a connection. NFC was originally developed and promoted as a highly secure technology to enable mobile payments and ticketing applications, enabling consumers to make payments by merely tapping their cellular device against an NFC-enabled payment terminal to conduct a transaction.
  15. Jason-…..Katie- No matter what though, the mobile world is not going anywhere and people are always going to need a mobile website. So you can use a tool such as iFlyMobi to create mobile optimized websites, and then follow best practices to appeal to the end user and track your efforts.