The document discusses the importance of mobile-first strategies and addresses common myths and barriers to their adoption. It advocates designing for mobile users first by working backwards from their needs, focusing content over extras, and ensuring solutions are fast across all devices to avoid excluding any users.
2. Mobile first strategies build to the
constraints of mobile devices, and the
needs of mobile users first.
3.
4. LUKE WROBLEWSKI
"Losing 80% of your screen space
forces you to focus. You need to make
sure that what stays on the screen is
the most important set of features for
your customers and your business."
http://www.lukew.com/ff/entry.asp?1117
5. JEREMY KEITH
"Mobile web design has already
established a number of excellent best
practices whereas traditional “desktop”
web design has become the domain of
laziness and complacency. "
http://adactio.com/journal/4523
6.
7.
8.
9.
10. JEREMY KEITH
"How can we design for our content
in such a way that the reader won’t
need or want to reach for Readability
or Instapaper?"
http://adactio.com/journal/4523
28. MYTH: CONTEXT = INTENT
All we know is that the screen is small.
29. MYTH: CONTEXT = INTENT
All we know is that the screen is small.
Small screen != <time, bandwidth, sales.
30. MYTH: CONTEXT = INTENT
All we know is that the screen is small.
Small screen != <time, bandwidth, sales.
Assumption = …
31. MYTH: CONTEXT = INTENT
All we know is that the screen is small.
Small screen != <time, bandwidth, sales.
Assumption = …
'Mobile' users have time, money and
choice.
32.
33. NO. 2
"Mobile users are not my core
audience, I want to focus on revenue
generators."
34. MYTH: MOBILE IS NICHE
http://www.lukew.com/ff/entry.asp?1506
35. MYTH: MOBILE IS NICHE
• 378k iPhones sold per day (562k iOS)
http://www.lukew.com/ff/entry.asp?1506
36. MYTH: MOBILE IS NICHE
• 378k iPhones sold per day (562k iOS)
• 700k Android devices activated
http://www.lukew.com/ff/entry.asp?1506
37. MYTH: MOBILE IS NICHE
• 378k iPhones sold per day (562k iOS)
• 700k Android devices activated
• 200k Nokia smartphones
http://www.lukew.com/ff/entry.asp?1506
38. MYTH: MOBILE IS NICHE
• 378k iPhones sold per day (562k iOS)
• 700k Android devices activated
• 200k Nokia smartphones
• 143k Blackberry
http://www.lukew.com/ff/entry.asp?1506
39. MYTH: MOBILE IS NICHE
• 378k iPhones sold per day (562k iOS)
• 700k Android devices activated
• 200k Nokia smartphones
• 143k Blackberry
• 371k babies born
http://www.lukew.com/ff/entry.asp?1506
40. MYTH: MOBILE IS NICHE
2009 2010 2011
PayPal $141m
eBay $600m
http://www.lukew.com/ff/entry.asp?1506
41. MYTH: MOBILE IS NICHE
2009 2010 2011
PayPal $141m $750m
eBay $600m $2b
http://www.lukew.com/ff/entry.asp?1506
42. MYTH: MOBILE IS NICHE
2009 2010 2011
PayPal $141m $750m $4b
eBay $600m $2b $5b
http://www.lukew.com/ff/entry.asp?1506
46. MYTH: RWD IS EXPENSIVE
• Ignoring potential customers is more so.
47. MYTH: RWD IS EXPENSIVE
• Ignoring potential customers is more so.
• Needn't cost more than existing techniques.
48. MYTH: RWD IS EXPENSIVE
• Ignoring potential customers is more so.
• Needn't cost more than existing techniques.
• It is future-friendly, offering better ROI.
49. MYTH: RWD IS EXPENSIVE
• Ignoring potential customers is more so.
• Needn't cost more than existing techniques.
• It is future-friendly, offering better ROI.
• Try costing the alternatives.
50. NO. 4
"Mobile-friendly sites don't have
enough room for my logo / happy-
salad.png / break-dancing paper clip /
wonder-widget dashboard!"
Seth Warburton - Internet inspired\n\nI hope to change the way you think about building your next web site / template / extension.\n\nWhat is Mobile first? \n
Reach the biggest audience\n\nDifference with mobile vs desktop users?\n
Examples are not hard to find.\n\nWhy do people design websites like this?\n
Why would this change on larger screens?\n\nI like to call him Luke W! Authored 'mobile first'\n\nLuke has done all the stats, so I don't have to.\n
Excellent blog. Tackling many of the big issues of rwd.\n\nExamples of bloat? Where did we go wrong?\n\nTwitter link from a friend.\n
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Read now - Read later - Send to kindle\n\nMaximum enjoyment. Changed the way I read online.\n\nQuick poll. Who uses these tools?\n
Driving your users away by creating design 'barriers' is bad for business.I\n
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Web default is 'mobile'. No widths, no media queries = mobile friendly\n
If you can do it with HTML and CSS, do so.\n
If you can only do it with JavaScript ask:\n\nDoes this truly benefit the user?\n
State of the web - may 1998 = 61kb\n\nThe world still has 1998 web\nDeveloping countries - Old technology - 'feature phones'\n\nPeople pay for mobile data! We build sites as if everyone has fast, cheap broadband. They don't. \n
Progressive enhancement doesn't just apply to css3.\n\nAdd features for supported devices, don't strip them on unsupported \n
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Web content is fluid by default.\n
Reverses the traditional build process. Mobile can't be an add-on.\n
Mobile layout to all devices? @media query for desktop?\n
Images remain an issue. Essential images the safe default = user first! \n
Some of the many myths you may hear...\n
Who can guess the next slide?\n
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Mobile users are rushed, distracted and have terrible connectivity\n\nMobile users only want your phone number and a map (they use their phones to find restaurants)\n
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Who here has their smartphone connected via wifi when at home?\n\nWho has used their smartphone sat in their livingroom? Laid in bed? Waiting for a train/plane?\n
Desktop assumption: indoors, seated, lots of bandwidth, big screen.\n\nProbably true: indoors, seated...\n\nMobile assumption: outdoors, walking, low bandwidth, small screen.\n\nProbably true: small screen. (iPad?).\n
Dont dumb it down for 'mobile' users, they won't thank you.\n
Meet the users needs, whatever their screen size.\n
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There isn't many of them.\n\nThey don't buy things\n
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1.45m devices each day vs 371k babies\n\n42% tablet owners have purchased something (Luke W)\n\n29% of smartphone owners\n
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Healthy gains in a stagnating world economy\n\nWhat will happen when the economy picks up?\n\n\n\n
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Not meeting user needs and expectations means costs.\n\nRemember mobile spending growth?\n
It requires some new skills and a change of mindset.\n
iPhone apps? Android?\n\nThey weren't here 5 yrs ago, they may not be in 5 yrs time. I think HTML and CSS will still be here. \n
Apps cost huge amounts to develop (no cross platform solutions)\n\nmiddleman costs\n\n'mobile' sites require constant maintenance (device detection) and provide only limited coverage. (smart tv, console)\n
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Coca-cola logo 272x69\n
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Readability / Instapaper?\n\nHappy people stay longer / buy more / return / tell friends\n
E-commerce : avg impact of 1 second delay = 7% reduction in conversions\n
Desktop, mobile? Faster sites are always better sites.\n\nBetter rankings, more conversions.\n
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Content rich\n\nMobile friendly (buttons for key tasks)\n\nContent first (navigation second)\n
You don't need images or tons of content to make a statement with style.\n
Ampersand 129kb (36.5 k logo)\n\nIf you provide great UX for mobile, why would you change that for bigger screens?\n
A beautiful design, providing everything the user came for: content\n
Well intended.\n\nEasy to get caught on little details.\n
A well thought out design\n\nProminent mobile search\n\nNo mobile menu without js. Don't use .js to ensure things work!\n\nThe big players stumble here too. Guess what's next?\n
No menu!\n\nClue in the css3 logo. Progressive enhancement is not only for CSS!\n
