Awesomeness at Intuit means different things to each of us. In the #7LetterofAwesome campaign our employees celebrate and express the reason they think Intuit is Awesome. Take a look!

1. The Story of 7 Letters of Awesome
Intuit India

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Insight/opportunity:
Celebrating 10 years of doing the best work of our lives in India and our #7 Best place to work for in India
-our best ranking ever.
Awesomeness at Intuit means different things to each of us. We wanted every employee to be able to
celebrate and express the reason they think Intuit is Awesome.
Hypothesis:
An employee-driven campaign where they are ambassadors of #IntuitLife will help amplify our branding
efforts in a more real and positive way
Social media was the best platform to ensure the campaign would be widely shared. All we need to do was
leverage simple and smart technology that not only made sharing really easy but fun too!
Concept:
AWESOME is more than a 7 letter word, because each letter reveals one of last year's 7 accomplishments
that led us to being ranked #7. But honestly, we (employees) put the ‘ME' in AWESOME. Which is why, we
wanted to hear what the #7LettersOfAwesome mean

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An Integrated Campaign Approach
Social
Media
Employee-
generated
buzz
Internal
Emailers
Web/
Mobile
App

5. We created the
#7lettersofawesome app which
integrated seamlessly with the
employee social platforms.
To enhance the experience, the
app’s dynamic dashboard was
continuously populated with
#7letterofawesome tweets shared
by employees from all over Intuit
India.

6. Online App : www.intuitindia10.com/7lettersofawesome/

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How It Works
Step 1: Select one letter from AWESOME Step 2: Share what the letter means to
you
Step 3: Log in to your social profile and share

8. A cool set of prizes for our
first set of winners
To amp up the excitement we ran a contest to reward employees who created an avalanche
of awesome with their #7lettersofawesome tweets and created maximum buzz!
Building Momentum Through Social Sontests

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Sustaining Buzz Through Emailers

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The Tent Card Treasure Hunt
We placed tent cards all over the Intuit India office each having one of the7 seven letters of awesome.
Employees had to click their pictures with the 7 letters of awesome and post them on social media by tagging
Intuit India and #7lettersofawesome to win prizes.

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Buzzwords Used By Employees

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Buzzwords Used By Employees
245
Clicks to the
microsite
from social
403
Total number
of updates
shared on
twitter
100K+
Impressions
for the
hashtag
65
Unique
users
tweeting
MICROSITE/APP

13. Thank You